hh.sePublications
Change search
Refine search result
1234567 1 - 50 of 29884
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Rows per page
  • 5
  • 10
  • 20
  • 50
  • 100
  • 250
Sort
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
Select
The maximal number of hits you can export is 250. When you want to export more records please use the Create feeds function.
  • 1.
    10, Grupp
    Halmstad University, School of Business and Engineering (SET).
    Pictoris2001Student paper second termStudent thesis
    Abstract [sv]
    Project Pictoris is a project that was offered to us by Proton Lighting AB. The projects main goal is to redesign their present flourecent armature Serie 33. As a group we were in agreement to the general apperance of our new design. We were given a free hand in the design and use of new materials. We decided to employ the use of aluminium profiles as the main body of our design. The use of the latest techniques was also discussed and implemented. The result we achived is a completely new apperance to the armatuer. A markable reduction in the amount of resources and time use in the manufacture of the final product was achived.
  • 2.
    A, Akanji Morufu
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Hossain, Md Delwar
    Halmstad University, School of Business and Engineering (SET).
    Marketing across border:: Internationalisation and Entry Strategies- The Swedish Perspective2006Independent thesis Advanced level (degree of Master (One Year))Student thesis
  • 3.
    Aadalen, Jesper
    et al.
    Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE).
    Rask, Kenny
    Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE).
    Fin(n)a Fisken2005Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [sv]
    The foundation of this thesis is based upon development of a tool to map the behaviour of fish and to increase the possibility for a more effective sportfishing. This thesis describes the work with two main units that represent the complete system for dataaquisition, visualization, userinteraction and underwater radiocommunication. The system is developed to be used together with existing downriggers, where one unit is connected at the downriggers weight to map the surrounding environment. To map the different temperature layers depths and measure the baits relative speed at effects of underwater currents, sensors has been embedded. It has come to knowledge that it is interesting to know the lightconditions around the bait and therefor a lightsensor has been installed. This is considered to give a fair description of the baits environment for the sportsfisherman.
  • 4.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Accessible luxury fashion brand building via fat discrimination2018In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 22, no 1, p. 2-16Article in journal (Refereed)
    Abstract [en]

    Purpose: To investigate if accessible luxury fashion brands discriminate overweight and obese consumers.

    Design/methodology/approach: The physical sizes of garments are surveyed in-store and compared to the body sizes of the population. A gap analysis is carried out in order to determine whether the supply of clothes match the demand of each market segment.

    Findings: The surveyed accessible luxury garments come in very small sizes compared to the individuals that make up the population.

    Research limitations/implications: The survey is limited to London while the corresponding population is British. It is therefore possible that the mismatch between assortments and the population is in part attributable to geographic and demographic factors. The study’s results are however so strikingly clear that even if some of the effect were due to extraneous variables, it would be hard to disregard the poor match between overweight and obese women and the clothes offered to them.

    Practical implications: For symbolic/expressive brands that are conspicuously consumed, that narrowly target distinct and homogenous groups of people in industries where elitist practices are acceptable, companies can build brands via customer rejection.

    Social implications: The results highlight ongoing discrimination of overweight and obese fashion consumers.

    Originality/value: The study is the first to provide quantitative evidence for brand building via customer rejection, and it delineates under which conditions this may occur. This extends the theory of typical user imagery. © Emerald Publishing Limited 2018

  • 5.
    Aagerup, Ulf
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Building nightclub brand personality via guest selection2019In: International Journal of Hospitality Management, ISSN 0278-4319, E-ISSN 1873-4693, article id 102336Article in journal (Refereed)
    Abstract [en]

    This paper identifies that guest selection at exclusive nightclubs is a brand building process, and that the guests’ primary value to the clubs therefore is the image they bestow on the brand. The paper contributes to theory by providing empirical support for several mechanisms that have previously been stipulated in literature. It validates that companies build brand personality by controlling typical user imagery, and that for self-expressive product categories, negative user stereotypes are particularly powerful. It supports the theory of symbolic brand avoidance, as well as the notion that social rejection encourages people to elevate their perceptions of their rejecters and strengthens their predilection to affiliate with them. For practitioners, the paper shows managers in the hospitality industry that it is possible to build brands by controlling who is allowed to become a brand-user, and under which conditions this applies. © 2019 Elsevier Ltd

  • 6.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Intermediate Luxury Fashion: Brand Building via Fat Discrimination2016In: 11th Global Brand Conference / [ed] Stuart Roper, Saltaire, UK: Greenleaf Publishing , 2016, p. 23-28Conference paper (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate if intermediate luxury fashion brands discriminate overweight and obese consumers.

    Design/methodology/approach: 1,454 intermediate luxury garments were tallied and measured in-store in London. The physical sizes of the garments were matched to the body sizes of the population, and a gap analysis was carried out in order to determine whether the supply of clothes match the relative importance of each market segment.

    Findings: While previous research shows that mass-market fashion companies do not discriminate overweight and obese consumers, intermediate luxury garments come in very small sizes compared to the individuals that make up the population.

    Research limitations/implications: The findings show that purveyors of intermediate luxury fashion limit assortments of garments so they avoid fat typical user imagery.

    Practical implications: Companies that market products that are sensitive to the typical user imagery can optimize their brands by limiting undesirable customer types access to their brands, provided that 1) they have the financial strength to reject customers whose image would be detrimental to the brand, 2) the companies are active in an industry in which people would tolerate customer rejection, and 3) they sell a product that actually can be denied undesirable customers.

    Social implications: The study shows that fat consumers are relegated to mass-market fashion but are excluded from intermediate luxury fashion. This constitutes a social inequality.

    Originality/value: The result of this study provides quantitative evidence that companies control assortments to exclude undesirable typical user imagery. It also delineates under which conditions they do it. This adds to the theory of user imagery.

  • 7.
    Aagerup, Ulf
    Halmstad University, School of Business, Innovation and Sustainability.
    Men’s and women’s implicit negativity towards obese fashion models2022In: Journal of Global Fashion Marketing, ISSN 2325-4483, Vol. 13, no 3, p. 273-288Article in journal (Refereed)
    Abstract [en]

    The purpose of this article is to investigate whether women’s relatively positive response to obese models is the result of social desirability bias on the part of women rather than deep seated attitudes. 60 university students in Sweden underwent an Implicit Associations Test (IAT) to reveal attitudes towards obese models that the participants were not able or willing to openly express. The study shows that even though women express significantly more positive attitudes towards obese models than men do, women and men display similar implicit negativity towards obese models. The study replicates a previously shown explicit gender effect, but also extends theory on gender preferences towards models of different sizes and body types by introducing measurements of implicit attitudes. Finally, the paper provides a possible explanation for why the fashion industry largely refrains from using obese models even though women express relatively positive attitudes towards them. © 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.

  • 8.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Obese models’ effect on fashion brand attractiveness2018In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 22, no 4, p. 557-570Article in journal (Refereed)
    Abstract [en]

    Purpose: To investigate the effect of obese models vs. normal weight models on fashion brands’ attractiveness.

    Design/methodology/approach: An experiment was carried out in which 1,225 university students in Sweden and Brazil rated the attractiveness of a fashion brand worn by a normal weight model and an obese model.

    Findings: The overall effect of obese models’ effect on fashion brand attractiveness was insignificant. Further, neither culture, nor the consumer’s own weight had a significant effect. There was, however, a significant effect of the participant’s own gender; women rate fashion brands worn by obese models significantly higher on attractiveness than they did fashion brands worn by normal weight models. Men displayed the inverse response.

    Research limitations/implications: The effect of the model’s ethnicity was beyond the scope of the experiment, and the brand attractiveness scale captured only one aspect of brand character, leaving other potential brand effects for future studies.

    Practical implications: Companies can use obese models with no overall brand attractiveness penalty across markets and for marketing to women of all sizes. Given men’s negative reactions, such models might however be unsuitable for the male-to-female gift market.

    Social implications: The results support the use of obese models, which can lead to greater representation of larger women in the media, and consequently, reduced fat stigma.

    Originality/value: The study validates the theory of user imagery, and it extends the theory by examining how different target consumers react to user imagery traits and thus provides evidence for gender bias towards obese models. © Emerald Publishing Limited 2018

  • 9.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL). School of Business, Economics, and Law, Göteborg University, Göteborg, Sweden.
    The influence of real women in advertising on mass market fashion brand perception2011In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 15, no 4, p. 486-502Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands. Design/methodology/approach: An experiment was carried out in which 640 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker's Big Five construct. The garments were worn by thin, overweight, and obese models. Findings: The findings show that consumers' impressions of mass market fashion brands are significantly affected by the weight of ideal users. Slender models lead to the most positive brand perception followed by obese models. Overweight user imagery is for pure fashion brand building the least attractive kind. Research limitations/implications: A limitation of this study is the use of convenient student samples. Consequently, the generalization of the results beyond this convenience sample may be limited. It is further possible, even probable, that high fashion would suffer more from the negative imagery of overweight and obese users than mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price. Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications: The results inform the debate over skinny models vs real women in advertising. Originality/value: Previous research regarding the effectiveness of real women in advertising has been inconclusive. This paper demonstrates not only that model weight affects consumers' brand perception, but also how. © Emerald Group Publishing Limited.

  • 10.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    To sell or not to sell: Overweight users’ effect on fashion assortments2010In: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 18, no 1, p. 66-78Article in journal (Refereed)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes that the four leading mass-marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this article is that it provides the first quantified empirical evidence on the theory of typical user imagery. In the discussion, it is posited that, although mass-market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery. © 2010 Macmillan Publishers Ltd.

  • 11.
    Aagerup, Ulf
    et al.
    Jönköping International Business School, Jönköping, Sweden.
    Andersson, Svante
    Halmstad University, School of Business, Innovation and Sustainability.
    Awuah, Gabriel Baffour
    Halmstad University, School of Business, Innovation and Sustainability.
    Building a warm and competent B2B brand personality2022In: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 56, no 13, p. 167-193Article in journal (Refereed)
    Abstract [en]

    Purpose: This study aims to investigate how business-to-business (B2B) companies build brand personality via the products they provide and via their interactions with customers. Design/methodology/approach: A multiple case study, which spans 10 years, investigates via interviews, observations, workshops and document analysis how two fast-growing B2B companies selling industrial equipment to manufacturers build brand personality. Findings: The studied companies concentrate on different brand personality dimensions depending on the activities in which they engage. By focusing on brand competence in the realm of the actual product and brand warmth in the realm of the augmented product, the companies manage to create a complete and consistent brand personality. Research limitations/implications: The research approach provides in-depth knowledge on how the companies build brands for a specific type of B2B product. However, the article’s perspective is limited to that of management and therefore does not take customer reactions into account. Practical implications: The study describes how firms can build strong B2B brands by emphasizing competence in product design and R&D and warmth in activities related to sales and customer service. Originality/value: The study introduces a conceptually consistent view of brand personality in the form of warm and competent brands to the B2B marketing literature. It builds on and contributes to the emerging research on B2B brand personality. By relating the companies’ brand-building activities to the type of products they sell, this study illustrates how context affects B2B brand building, and by integrating brand personality theory with product levels and marketing philosophy, it extends previous theory on B2B branding. © 2022, Ulf Aagerup, Svante Andersson and Gabriel Baffour Awuah.

  • 12.
    Aagerup, Ulf
    et al.
    Halmstad University, School of Business, Innovation and Sustainability. Jönköping International Business School.
    Andersson, Svante
    Halmstad University, School of Business, Innovation and Sustainability.
    Ramos, Manoella Antonieta
    Halmstad University, School of Business, Innovation and Sustainability.
    How image and awareness relates to internal and external stakeholders' acceptance of B2B rebranding2023Conference paper (Refereed)
    Abstract [en]

    The acquisitions of brands by companies have become more frequent, representing a significant and effective way for firms to reach international new markets. This recent trend has led to a rise in rebranding, particularly in the business-to-business (B2B) sector. Since marketing literature primarily focuses on B2C brand strategies, literature on the field constantly overlooks B2B characteristics. This is sorely needed, because, despite massive investments, many acquisitions fail, especially international acquisitions where one faces cross-country differences. This is unsurprising because most companies' M&A considerations do not place much weight on brand strategy, and brand equity is typically not handled very well but is often treated as an after-thought compared to more pressing financial matters (e.g. how rebranding affects stock returns) and operational matters (e.g. descriptions of enablers and barriers to the rebranding process). Previous studies in this field emphasise how to do rebranding. However, they treat the brand itself as a black box —it is only how you execute the B2B rebranding process that is investigated, not which dimensions of the customer's brand knowledge should be prioritised. This is unfortunate, because rebranding an acquired brand without an idea of the desired end result is like navigating without a destination —even if you execute well, you will most likely not end up where you need to be. This paper addresses this gap by providing insights into the significant factors that drive B2B rebranding strategies, focusing on the transfer of brand equity from the acquired B2B brand to the acquiring company's brand.This study was conducted in one B2B firm going through rebranding process in the life science sector. Getinge was founded in 1904 in Sweden and is a global medical technology firm. The company provides equipment and systems in the healthcare and life sciences sector and has become a global leader in the field of Surgical Workflow. The international growth has been possible through incorporating new innovative offerings. These have been both internally developed, but also acquired internationally. A significant number of international acquisitions have been made throughout the years. In 2021 the company employed over 10,000 people worldwide, with products marketed in over 135 countries.Besides being one of the most valued companies in the sector, Getinge was chosen since the firm has initiated a rebranding process after a long-time international growth strategy, including acquisitions of many different international brands. Moreover, since B2B companies commonly rely on corporate, rather than product branding. Getinge is an appropriate choice since this study, therefore, focuses on a company that uses the same name for its company and its products.By examining an in-depth single case study of a multinational B2B company in the life sciences industry, this paper contributes to the research in international rebranding by validating that brand equity is a relevant consideration for B2B rebranding processes. Specifically, it argues that brand awareness transfer plays an essential role during the rebranding process, especially when it comes to external branding. Customers generally accept the new brand if the value proposition remains unchanged. However, they need to be made aware of the change to avoid confusion. Internally by contrast, the most significant challenge seems to be the transfer of brand image. Awareness is easy; during a rebranding process employees immediately become aware of the change. They however exhibit strong opinions for or against rebranding depending on their emotional connections to the old brand.These results extend the theory on international rebranding after M&As by demonstrating that the B2B context requires different prioritizations than consumer goods rebranding. The study shows how various stakeholders respond throughout the rebranding process. Firms can plan their rebranding process in mind that both brand image and brand awareness are important for brand equity during the rebranding process. However, firms need to prioritise one over the other depending on their specific audience (internal and external). Moreover, the realisation that awareness is a crucial success factor in B2B rebranding might help companies leverage brand equity in international M&As.

  • 13.
    Aagerup, Ulf
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Frank, Anna-Sofia
    Halmstad University, School of Business, Engineering and Science.
    Hultqvist, Evelina
    Halmstad University, School of Business, Engineering and Science.
    The persuasive effects of emotional green packaging claims2019In: British Food Journal, ISSN 0007-070X, E-ISSN 1758-4108, Vol. 121, no 12, p. 3233-3246Article in journal (Refereed)
    Abstract [en]

    Purpose - The purpose of this paper is to investigate the effects of rational green packaging claims vs emotional green packaging claims on consumers' purchase propensity for organic coffee.

    Design/methodology/approach - Three within-subjects experiment were carried out (N=87, N=245, N=60). The experimental design encompasses packaging with rational green claims, emotional green claims, as well as a neutral (control) claim. Measured variables are introduced to assess participants' environmental commitment and information processing ability. A manipulated between-subjects variable is introduced to test how distraction interacts with preference for the claims.

    Findings - Overall, consumers prefer products with green claims over those with neutral (control) claims, and products with emotional green claims to those with rational green claims. The studies also reveal that this effect is moderated by participants' environmental commitment, information processing ability and by distraction. The findings were statistically significant (p<0.05).

    Research limitations/implications - As a lab experiment, the study provides limited generalizability and external validity. Practical implications - For most organic FMCG products, it is advisable to employ emotional packaging claims.

    Social implications - The presented findings provide marketers with tools to influence consumer behavior toward sustainable choices.

    Originality/value - The paper validates previous contributions on the effects of product claim types, and extends them by introducing comprehensive empirical data on all the Elaboration Likelihood Model's criteria for rational decision-making; motivation, opportunity and ability.

  • 14.
    Aagerup, Ulf
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Nilsson, Jonas
    Handelshögskolan i Göteborg, Göteborg, Sweden.
    Green consumer behavior: being good or seeming good?2016In: Journal of Product & Brand Management, ISSN 1061-0421, Vol. 25, no 3, p. 274-284, article id 115980330Article in journal (Refereed)
    Abstract [en]

    Purpose: This paper aims to expand the emerging field of symbolic green consumer behavior (GCB) by investigating the impact of anticipated conspicuousness of the consumption situation on consumers’ choice of organic products. In addition, the paper also explores whether self-monitoring ability and attention to social comparison information (ATSCI) influence GCB in situations of anticipated high conspicuousness.

    Design/methodology/approach: Two experiments test the study’s hypotheses.

    Findings: The results of both experiments show that the anticipation of conspicuousness has a significant effect on GCB. Moreover, in Experiment 2, this effect is moderated by consumers’ level of ATSCI but not by their self-monitoring ability.

    Research limitations/implications: Because ATSCI significantly interacts with green consumption because of the anticipation of a conspicuous setting, although self-monitoring ability does not, we conclude that social identification is an important determinant of green consumption.

    Practical implications: Marketers who focus on building green brands could consider designing conspicuous consumption situations to increase GCB.

    Social implications: Policymakers could enact change by making the environmental unfriendliness of non-eco-friendly products visible to the public and thus increase the potential for GCB.

    Originality/value: The results validate the emerging understanding that green products are consumed for self-enhancement, but also expand the literature by highlighting that a key motivating factor of GCB is the desire to fit in.

  • 15.
    Aakeröy, Maria
    et al.
    Halmstad University, School of Social and Health Sciences (HOS).
    Sandelin, Veronica
    Halmstad University, School of Social and Health Sciences (HOS).
    Drömmen om ett arbete: En undersökning om anställningsbarhet i förhållande till personlighet och sökbeteende2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna studie syftar på att ta reda på hur anställningsbarheten ser ut i förhållande till personlighet och sökbeteende. Studien vänder sig till tidigare studenter på det Arbetsvetenskapliga programmet på Högskolan i Halmstad. Finns det någon personlighetsprofil som är mer gynnsam i arbetssökningsprocessen? Hur ser kraven ut för tjänster inom yrkesområdet samt finns det något samband mellan personlighet, anställningsbarhet och beteende i sökprocessen.

    Genom att granska platsannonser sammanställdes vilka krav som krävs för tjänster inom yrkesområdet. En enkätundersökning skickades till personer som gått utbildningen. Även intervjuer gjordes med respondenter för att få ett djup i studien.

    Resultatet visar bland annat att det är egenskaper inom området samvetsgrannhet och extroversion som mest efterfrågas i platsannonser inom yrkesområdet. Över hälften av respondenterna som idag har arbete inom yrkesområdet har fått arbete genom sitt sociala kontaktnät. I intervjuerna framkom att respondenterna upplevt att personlighet är en viktig faktor som arbetsgivare tittar på vid rekrytering. Studien visar även att de som är arbetslösa är mer proaktiva än övriga. Dessutom finns ett tydligt samband mellan kön, familjesituation och geografisk rörlighet.

    Att vara en strategiker samt utarbeta ett stort och brett socialt nätverk har i denna studie visat sig viktigt på vägen mot drömmen om ett arbete, medan däremot skillnader inom gruppen verkar sakna betydelse.

    Download full text (pdf)
    FULLTEXT01
  • 16.
    Aasberg Pipirs, Julius
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Carlsson, Christoffer
    Halmstad University, School of Business, Engineering and Science.
    USING BRAND MANAGEMENT TO ESTABLISH NETWORK RELATIONS: How SMEs can work with brand management in order to establish and develop corporate reputation and legitimacy in network relations in a B2B context2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: Using Brand management to establish network relations: How SMEs can work with brand management in order to establish and develop corporate reputation and legitimacy in network relations in a B2B context

    Authors: Aasberg Pipirs Julius & Carlsson Christoffer

    Level: Master thesis, 30hp

    Keywords: Brand management, SME, Legitimacy, Corporate reputation, Network relations

    Background: Given the crucial role SMEs play in the modern society it is vital that knowledge is evolved that can be used to support and grow these businesses. Using brand management practices SMEs could establish and develop corporate reputation and legitimacy in network relations, which could result in higher chances of long-term survival in a B2B context.

    Research Question: How does working with brand management among SMEs establish, and develop, corporate reputation and legitimacy, and how do these three concepts affect the process of establishing network relations in a B2B context?

    Purpose: The purpose of this study is to first investigate how SMEs, in a B2B context, work with brand management and how this can establish and develop corporate reputation and legitimacy. Finally the authors wants to see how these three concepts affect the process of establishing network relations.

    Method: Based on an abductive research approach, a qualitative research method will be used to study six Swedish SMEs that operate in a B2B context. Primary data will be based on semi-structured interviews with managers at each company.

    Theoretical Framework: The current literature concerning SME brand management is presented followed by its linkages towards establishing and developing corporate reputation and legitimacy. Finally previous research concerning, the process of establishing network relations among SMEs, its relevance for SMEs, and how brand management, corporate reputation, and legitimacy could affect this process, is presented.

    Findings & Conclusions: Brand management offers SMEs the tools to communicate and interact with various types of stakeholders, which connects the organization to its external and internal environment. By combining this tool with a dedication of always performing above expectations, SMEs stands to efficiently establish and develop corporate reputation and legitimacy. These two constructs essentially acts as the foundation of that which network relations are built upon.

    Download full text (pdf)
    fulltext
  • 17.
    Abalo, Ernesto
    et al.
    Örebro universitet.
    Danielsson, Martin
    Halmstad University, School of Education, Humanities and Social Science, Center for Social Analysis (CESAM).
    Johansson, Håkan
    Lunds universitet.
    Olsson, Tobias
    Högskolan i Jönköping.
    Digital inkludering eller exkludering?: Arbetslösas användning av Arbetsförmedlingens webbplats2010In: Den ifrågasatte medborgaren: Om utsatta gruppers relation till välfärdssystemen / [ed] Torbjörn Hjort, Philip Lalander, Roddy Nilsson, Växjö: MiV, Linnéuniversitetet , 2010, p. 69-86Chapter in book (Refereed)
  • 18.
    Abalo, Ernesto
    et al.
    Örebro universitet.
    Danielsson, Martin
    Halmstad University, School of Social and Health Sciences (HOS), Center for Social Analysis (CESAM).
    Johansson, Håkan
    Lunds universitet.
    Olsson, Tobias
    Lunds universitet.
    Emerging Patterns in the Era of E-governance: A Study of Users of 'Swedish Public Employment Service' on Internet2012In: Media in the Swirl / [ed] Dhar, R.K. & Rana, P., New Delhi, India: Pentagon Press , 2012, p. 114-125Chapter in book (Refereed)
  • 19.
    Abalo, Ernesto
    et al.
    Örebro University, Örebro, Sweden.
    Danielsson, Martin
    Halmstad University, School of Education, Humanities and Social Science, Center for Social Analysis (CESAM). Växjö University, Växjö, Sweden.
    Johansson, Håkan
    Växjö University, Växjö, Sweden.
    Olsson, Tobias
    Växjö University, Växjö, Sweden & Lund University, Lund, Sweden.
    Emerging Patterns of Inclusion and Exclusion in the Era of E-government: A Study of Users of ‘Swedish Public Employment Service’ on the Internet2008In: Media and Global Divides: abstracts: IAMCR World Congress, Stockholm 20-25 July 2008 / [ed] Ester Pollack, Sigurd Allern, Robert Kautsky, Håkan Lindhoff, Emelie Strand & Andreas Widholm, Stockholm: Organizing Committee for the IAMCR Congress 2008 , 2008, p. 44-45Conference paper (Refereed)
    Abstract [en]

    In the area of governmental information for and services to citizens digitalization has certainly become a buzzword. Framed within the discourses on e-government or e-governance – or differ­ent mixtures of the two – various analyses have tried to point out, or even anticipate possible consequences of the appropriation of digital technologies, mainly the internet, in governmental services.

    On the one hand, these analyses have pointed out a great deal of opportunities connected to the incorporation of the internet into governmental information and services. Policy makers have been quick to point to the increased accessibility as a great opportunity for the citizens; in Sweden this vision of accessibility has even been referred to as ‘24:7-governmental agencies’. Academics, among others, have also suggested that the digitalization of information and services opens up new possibilities for citizen control of governments.

    On the other hand, a number of problems have also been identified. For instance, the digitalization of public registers holding personal information has been interpreted as a threat to the citizens’ integrity: Will digitalization bring a new surveillance society? The most frequently debated prob­lem, however, at least within research, has been the fear of digital divides. Will the internet create digital cleavages between different groups of citizens?

    So far, however, neither the hopeful nor the dystopian analyses have made enough efforts to critically evaluate their claims. Such evaluations can start from different points of departure, and in this paper the starting point is the citizens as users of governmental information and services through the internet: What patterns of inclusion and exclusion emerge as a governmental agency digitalizes its information and services by making them increasingly internet based?

    The paper presents statistical data from a survey of 762 unemployed citizens using the Swedish Public Employment Service, a governmental agency that has come to rely specifically heavy on internet based information and service. The initial analysis of data reveals interesting differences between social groups in terms of both perception and use of the internet – in general – and the resources offered by SPES in particular. For instance, the users’ various degrees of education is a strong, determining factor when it comes to use of internet SPES’ services.

    The paper starts from a conceptual elaboration of various notions of e-government and e-gov­ernance. Thereafter, the survey data is described and elaborated on before moving into a discus­sion of the wider significance of the findings: What does data suggest in terms of patterns of in­clusion in and exclusion from a society in which governmental agencies, to an increasing extent, use the internet for their information and services?

  • 20.
    Abasi, Shaimaa
    Halmstad University, School of Health and Welfare.
    Patienters upplevelser av att leva med en ileostomi: En litteraturstudie2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: The number of people with a stoma increases for every year. Various diseases and causes can lead to an ileostomy, whether it is temporary or permanent. The nurse has a responsibility for patients with ileostomy by providing high quality nursing care, education and information. Aim: The aim was to highlight patient’s experiences with having an ileostomy. Method: The implementation of the literature study took place with an inductive approach. Result articles with both qualitative and quantitative methods were used to form the result. Various themes were formed which were divided into categories. Results: The result formed three categories that highlighted patients' experiences of an ileostomy: “The impact of ostomy on physical well-being”, “The impact of ostomy on psychological well-being” and “The impact of ostomy on social well-being”. The ileostomy had a major impact on patients' lives and the ability to adapt to it could look different from individual to individual. The patients felt that it was important to have emotional support from relatives and healthcare professionals. Conclusion: Patients with an ileostomy need constant follow-up by healthcare professionals. Support and information can help patients manage and adapt easier to their ileostomy.

    Download full text (pdf)
    fulltext
  • 21.
    Abazaj, Eldina
    et al.
    Halmstad University, School of Education, Humanities and Social Science.
    Ayar, Ceren
    Halmstad University, School of Education, Humanities and Social Science.
    Öppna datorskärmen!: En kvalitativ studie om hur elever i F-1 använder digitala verktyg i processen vid läs- och skrivinlärning i ämnet svenska2020Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Skolor i Sverige erbjuder elever digitala verktygs som stöd vid läs-och skrivinlärning. I läroplanen framgår det emellertid inga bestämda strategier för hur digitala verktyg ska implementeras i undervisningen för lågstadieelever, vid inlärningen under läsning och skrivning. Dessutom finns även kunskapsluckor i tidigare forskning där forskningen inte tar upp hur processen i elevernas användning av digitala verktyg vid läs- och skrivinlärningen ser ut. Detta i den bemärkelse i vad som händer från det att eleverna öppnar locket på datorn till att de sätter igång med det avsedda arbetet för deras läs- och skrivinlärning. Därmed har vårt övergripande syfte varit att med stöd i observationer och elevdokumentation, undersöka vad som händer i processen när elever använder digitala verktyg för att främja läs- och skrivinlärning i ämnet svenska samt om de utmaningar och möjligheter som kan finnas i processen och själva användningen av digitala verktyg och således vad lärare kan vara uppmärksamma på för att försöka skapa så gynnsamma förutsättningar som möjligt för elevernas lärande. 

    Följande frågeställning som ligger till fokus i denna studie är Hur använder elever i F-1 indelade i parkonstellationer digitala verktyg, i detta fall dator och talsyntes, i processen vid läs- och skrivinlärning? Resultatet av ljud-och videoinspelningar samt elevdokumentationer visar att elever i F-1 indelade i parkonstellationer använder digitala verktyg, i detta fall dator och talsyntes på ett strukturerat eller ostrukturerat sätt i processen vid  läs-och skrivinlärning i den fysiska inlärningsmiljön.

    Resultatet i denna studie visar bland annat att en del elever tolkas ha ett ineffektivt tillvägagångssätt när de i parkonstellationer arbetar med digitala verktyg vid läs- och skrivinlärning. Därför kan det vara intressant att fördjupa detta resultat och dessutom undersöka om penna och papper som verktyg kanske är ett alternativ för att förebygga ett ineffektivt tillvägagångssätt vid läs- och skrivinlärning i ämnet svenska i den fysiska inlärningsmiljön och vilka möjligheter och hinder penna och papper kan medföra.

    Download full text (pdf)
    fulltext
  • 22.
    Abazi, Adelina
    Halmstad University, School of Education, Humanities and Social Science.
    Voice and Sites of Resistance: A Woman's Quest for Empowerment and Freedom through Voice in Zora Neale Hurston's Their Eyes Were Watching God2023Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay analyzes the novel Their Eyes Were Watching God written by Zora Neale Hurston, 1937. The main focus is how the protagonist Janie uses her voice to subvert patriarchal oppression. In this essay my hypothesis is that she has a voice all along. However, it evolves due to her ability to engage in activities that are subversive to patriarchy. Her journey throughout the novel is a journey where the oppression from her relationships only makes her grow stronger as a woman. During her journey towards self-revelation as an empowered woman, she gradually gains her freedom and her own authentic voice by asserting control over her body and thoughts. The main theoretical terms of this essay are used in direct link to the struggles and achievements of formulating the self in a male dominated society. What I aim to achieve with this essay is to show how Janie emerges as a subject with a voice of her own in Hurston’s novel.

    Download full text (pdf)
    fulltext
  • 23.
    Abazi, Adelina
    et al.
    Halmstad University, School of Teacher Education (LUT).
    Karlsson, Sara
    Halmstad University, School of Teacher Education (LUT).
    Den muslimska kvinnan: En diskursanalys av medias framställning av den muslimska kvinnan och slöjan2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna uppsats, Den muslimska kvinnan – En diskursanalys av medias framställning av den muslimska kvinnan och slöjan, handlar om hur slöjan och den muslimska kvinnan framställs i olika morgon- och kvällstidningar. Vi har genom att använda oss av kritisk diskursanalys som metod, synliggjort vilka diskurser som skapas kring slöjan och den muslimska kvinnan. Dessa diskurser kan förankras i de negativa diskurser som finns gentemot muslimer i allmänhet. Teorierna som används i studien är postkolonial teori, orientalism och intersektionellt perspektiv, vilka ligger till grund för den analyserande delen. Analysen belyser hur den muslimska kvinnan och slöjan framställs som förtryckets symbol och främmande i den västerländska kontexten. Vi kan också se hur de diskurserna baseras på en allmänt rådande negativ attityd gentemot muslimer. Slöjan används också som en motståndsidentitet i den västerländska hegemonin, som en alternativ identitetsmarkör till det västerländska samhället.

    Download full text (pdf)
    Den muslimska kvinnan - En diskursanalys av medias framställning av den muslimska kvinnan och slöjan
  • 24.
    Abazi, Adelina
    et al.
    Halmstad University, School of Education, Humanities and Social Science.
    Uggla, Caroline
    Halmstad University, School of Education, Humanities and Social Science.
    Läraren i praktiken: En studie om lärares förmåga att inspirera och medvetandegöra elevers inlärning, samt omforma sina akademiska ämneskunskaper2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna uppsats, Läraren och den praktiska verkligheten, handlar om hur lärare gör för

    att omforma sina ämneskunskaper till ämnesdidaktiska, vilka metoder de använder i

    undervisningen för att medvetandegöra elevernas inlärning, samt hur lärarna gör för att

    utmana och inspirera elevernas lärande och kunskapsutveckling. Teorierna som använts

    i studien är läranderum, proximala utvecklingszonen, autonomous learning, learning to

    learn och pedagogical content knowledge, vilka även ligger till grund för den

    analyserande delen.

    Resultaten i studien visar att en fungerande gruppdynamik är avgörande för en god

    arbetsmiljö, en ständig dialog utifrån elevens perspektiv bör föras för att skapa

    medvetenhet hos eleven gällande lärprocessen. Utveckling av självständigt lärande sker

    genom tydlig kommunikation mellan lärare och elever, det vill säga att läraren är tydlig

    med anledningen till arbetsområdet, informationen kring anvisningarna, samt finns som

    en tydlig vägledare för att guida eleven genom ämnet. Vidare handlar omformning av

    ämneskunskaper för lärare i praktiken om att reflektera, utvärdera och utveckla

    planeringen och den genomförda undervisningen.

    Download full text (pdf)
    fulltext
  • 25.
    Abbas, Antragama Ewa
    et al.
    Delft University of Technology, Delft, The Netherlands.
    van Velzen, Thomas
    Delft University of Technology, Delft, The Netherlands.
    Ofe, Hosea
    Halmstad University, School of Information Technology.
    van de Kaa, Geerten
    Delft University of Technology, Delft, The Netherlands.
    Zuiderwijk, Anneke
    Delft University of Technology, Delft, The Netherlands.
    de Reuver, Mark
    Delft University of Technology, Delft, The Netherlands.
    Beyond control over data: Conceptualizing data sovereignty from a social contract perspective2024In: Electronic Markets, ISSN 1019-6781, E-ISSN 1422-8890, Vol. 34, article id 20Article in journal (Refereed)
    Abstract [en]

    In the data economy, data sovereignty is often conceptualized as data providers’ ability to control their shared data. While control is essential, the current literature overlooks how this facet interrelates with other sovereignty facets and contextual conditions. Drawing from social contract theory and insights from 31 expert interviews, we propose a data sovereignty conceptual framework encompassing protection, participation, and provision facets. The protection facets establish data sharing foundations by emphasizing baseline rights, such as data ownership. Building on this foundation, the participation facet, through responsibility divisions, steers the provision facets. Provision comprises facets such as control, security, and compliance mechanisms, thus ensuring that foundational rights are preserved during and after data sharing. Contextual conditions (data type, organizational size, and business data sharing setting) determine the level of difficulty in realizing sovereignty facets. For instance, if personal data is shared, privacy becomes a relevant protection facet, leading to challenges of ownership between data providers and data subjects, compliance demands, and control enforcement. Our novel conceptualization paves the way for coherent and comprehensive theory development concerning data sovereignty as a complex, multi-faceted construct. © The Author(s) 2024.

  • 26.
    Abbas, Dalia
    et al.
    Halmstad University, School of Information Technology.
    Nanaa, Nashwa
    Halmstad University, School of Information Technology.
    Sustainability Data Extraction System2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Sustainability reporting is essential for organizations to report their environmental, social, and governance (ESG) performance. However, extracting, and structuring data from sustainability reports can be challenging, leading to inefficiencies and inconsistencies. This project aims to develop an integrated system for sustainability reporting by leveraging artificial intelligence (AI) techniques, particularly natural language processing (NLP), to extract and structure data from sustainability reports. Utilizing the GPT-3 model by OpenAI, the system processes unstructured text from PDF reports into a structured format compliant with European Sustainability Reporting Standards (ESRS). The system efficiently and accurately extracted crucial sustainability information through a meticulously designed pipeline, including PDF parsing, text sanitizing, batching, parallel API requests, and postprocessing. The system’s effectiveness is evaluated using cosine similarity metrics, comparing model outputs with manually extracted data. The results demonstrate high alignment between the model outputs and manual extractions, validating the system’s performance. This project contributes to advancing sustainability reporting practices, providing organizations with a robust tool for transparent and standardized disclosure of ESG impacts.

    Download full text (pdf)
    fulltext
  • 27.
    Abbas, Taimoor
    et al.
    Lund Univ, Elect & Informat Technol Dept, S-22100 Lund, Sweden..
    Sjöberg, Katrin
    Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS), Centre for Research on Embedded Systems (CERES).
    Kåredal, Johan
    Lund Univ, Elect & Informat Technol Dept, S-22100 Lund, Sweden..
    Tufvesson, Fredrik
    Lund Univ, Elect & Informat Technol Dept, S-22100 Lund, Sweden..
    A Measurement Based Shadow Fading Model for Vehicle-to-Vehicle Network Simulations2015In: International Journal of Antennas and Propagation, ISSN 1687-5869, E-ISSN 1687-5877, article id 190607Article in journal (Refereed)
    Abstract [en]

    The vehicle-to-vehicle (V2V) propagation channel has significant implications on the design and performance of novel communication protocols for vehicular ad hoc networks (VANETs). Extensive research efforts have been made to develop V2V channel models to be implemented in advanced VANET system simulators for performance evaluation. The impact of shadowing caused by other vehicles has, however, largely been neglected in most of the models, as well as in the system simulations. In this paper we present a shadow fading model targeting system simulations based on real measurements performed in urban and highway scenarios. The measurement data is separated into three categories, line-of-sight (LOS), obstructed line-of-sight (OLOS) by vehicles, and non-line-of-sight due to buildings, with the help of video information recorded during the measurements. It is observed that vehicles obstructing the LOS induce an additional average attenuation of about 10 dB in the received signal power. An approach to incorporate the LOS/OLOS model into existing VANET simulators is also provided. Finally, system level VANET simulation results are presented, showing the difference between the LOS/OLOS model and a channel model based on Nakagami-m fading.

  • 28.
    Abboud, Mohamad Moulham
    Halmstad University, School of Business, Engineering and Science, Biological and Environmental Systems (BLESS), Energy Science.
    Simulation of 3ph induction motor in Matlab with VVVF starting method2016Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
    Abstract [en]

    Nowadays, three-phase induction motors are widely used on industrial and other types of processes. Therefore, accurate knowledge of an induction motor performance is very essential to have an idea of its operation conditions. This study is a sequel of a previous one, where Direct and Soft starting methods of three-phase motors has been simulated and compared. As in the previous study, the theory behind this one is based on representing the real motor by aset of equations and values in Matlab, forming a corresponding idealistic motor in a way where all the physical effects are similar. The motor is started under three different frequencies in the VVVF method using supporting simulation of the current, torque, speed,efficiency and power factor curves. The results of the three starting methods are then discussed and compared.

    Download full text (pdf)
    fulltext
  • 29.
    Abd-Aljawad, Baraa
    et al.
    Halmstad University, School of Health and Welfare.
    Grönberg, Camilla
    Halmstad University, School of Health and Welfare.
    Vem tar hand om chefen?: En explorativ studie om första linjens- och mellanchefers upplevda organisatoriska och sociala arbetsmiljö.2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    “Who takes care of the manager?”An exploratory study of manager´s perceived organizational and social work environment. 

    The study aims to create a deeper understanding of managers' experiences, of their organizational and social work environment. Furthermore, the study aims to examine managers' perceptions of health factors that they perceive as health-promoting. The main question of this study is; “How do managers experience their organizational and social work environment?”. As previous research has often focused on preventive factors, this study focuses on a health-promoting perspective. Which refers to the study's second question; "What health factors do managers perceive as health-promoting?". The study applies a qualitative method through semi-structured interviews for the collection of empirical material. The sample consists of eight first-line and middle managers in various industries. The study has an exploratory focus in order to create a basis for further research. 

    The results of the study show that recovery, communication, colleagues, social relationships, clear roles, goals and tasks are perceived as important organizational and social aspects in the manager's own work environment. The results also show that perceived health factors are flexibility in working hours, being heard, support from colleagues, functioning social relationships and recovery by adapting their meetings.  

    Keywords: Organizational and social work environment, management, health factors, health promotion.

    Download full text (pdf)
    fulltext
  • 30.
    Abdella, Waleed
    et al.
    Halmstad University, School of Education, Humanities and Social Science.
    Carlsson, Amanda
    Halmstad University, School of Education, Humanities and Social Science.
    Vi vet inte vad vi tycker om en bok förrän vi pratat om den: En studie om boksamtalets betydelse för läsförståelsen2018Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna studie handlar om textsamtalets påverkan på elevers läsförståelse. Studien utgår från en undersökning som genomfördes i två skolklasser. Det är två högstadieskolor inom Hallands län och klasserna har delats in i grupp A och B. Grupperna har fått besvara sex frågor till H.C. Andersens saga Flickan med svavelstickorna men testet har bedrivits på två olika sätt. Grupp A fick texten och sex frågor att besvara individuellt utan någon hjälp. Grupp B fick använda sig av ett textsamtal med sina klasskamrater innan de fick besvara de sex frågorna individuellt. Resultatet som framställs från de olika skolorna jämförs på individuell nivå men skolorna jämförs även på skolnivå då det är stora skillnader dem emellan.  Studien har sin relevans då undersökningar har visat att elevers kunskaper inom läsförståelse blir allt sämre och därför är det av vikt att komma fram med strategier för hur vi kan motverka detta.  Resultatet denna studie visar är att samtalet gynnar många elever. Fler elever kan besvara innehållsfrågor till en text efter att ha samtalat om den.

    Download full text (pdf)
    fulltext
  • 31.
    Abdi, Ailin
    et al.
    Halmstad University, School of Social and Health Sciences (HOS).
    Persson, Eva
    Halmstad University, School of Social and Health Sciences (HOS).
    En socialpsykologisk studie om organisationsvisionens betydelse för sociala relationer i arbetsvardagen2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this study, we have considered the impact the organization`s implementation of its vision of the psychosocial work enviroment has been for the relations between the employees. We have primarily relied on a hermeneutic approach to understand our empirical data, and when we have interpreted and made a socialpsycological analysis on our collected empirical data. We have used Smith´s Institutional Ethnography, Sheff`s Social bonds and Asplund`s theory of Social responsivity. To collect the empirical data we have combined quantitative and qualtitative methods and a textanalysis at a visiondocument in the aim of capture both the depht and the breadth of our chosen fields of study. The results we have found shows that the psycosocial work environment within the organization can be seen as interplay between individual and enviroment and between individuals as well and that this interaction is influenced by the organizational culture that is created by the organization`s political vision

    Download full text (pdf)
    FULLTEXT01
  • 32.
    Abdiladif, Abdullahi
    Halmstad University, School of Education, Humanities and Social Science.
    Framing King: En kvalitativ studie om hur Martin Luther King gestaltas i medier2019Independent thesis Advanced level (professional degree), 300 HE creditsStudent thesis
    Abstract [en]

    This piece of research examines how the speech Beyond Vietnam by Martin Luther King Jr. is framed by four newspapers in the United States. The aim of the thesis is to contribute to the existing body of research in framing as a field of study in general. More specifically, the aim is to expand the existing literature on media research regarding Martin Luther King Jr. while he was alive. Entman’s definition of framing is operationalized through the use of a deductive method. The results show that King is framed in a negative manner. In terms of framing, Conflict Frame is the most common frame used by newspapers in response to King’s speech. This is most likely due to the cold war politics prevalent during this era. 

    Download full text (pdf)
    fulltext
  • 33.
    Abdiladif, Abdullahi
    Halmstad University, School of Education, Humanities and Social Science.
    Newspapers, frames & King: A qualitative framing analysis of how Martin Luther King Jr. was portrayed in three U.S. Newspapers & how this relates to the ESL classroom2019Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this piece of research is to analyze how Martin Luther King Jr. was portrayed in three U.S newspapers based on framing theory. Through the use of qualitative frame analysis, ten newspaper articles are studied from the period 20/04/1967-11/05/1967. The dates were selected in relation to King’s public opposition to the Vietnam war. The results show that the articles are in most cases characterized by a focus on difference of opinion, polemic responses, and appeals to MLK to stop opposing the war. When understood from the lens of framing theory, this way of writing has been termed the conflict frame. Furthermore, three classroom tasks related to the newspaper articles are suggested. These activities are based on the Swedish curriculum for teaching English as a second language, schema theory, and framing theory.

    Download full text (pdf)
    fulltext
  • 34.
    Abdirahman, Zakariye
    et al.
    Halmstad University, School of Health and Welfare.
    Nordander, August
    Halmstad University, School of Health and Welfare.
    "Jag trodde inte att mitt arbete skulle vara så viktigt": En studie om vilken betydelse ungdomscoacher har för ungdomar2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study deals with youth coaches and their work with young people at various youth venues in areas that the police believe are vulnerable areas in Halmstad and Växjö. The purpose of this study is to see the importance of youth coaches for young people and how they shape them into good citizens. Young people visit different youth venues to find a community and an adult they can talk to. The method used in this study is a qualitative method with semi-structured interviews. The results show that youth coaches influence young people and many young people see coaches as role models. This opportunity arises from the relationship created between a youth and a coach. The results also show that this relationship is important for many young people as some of them can go for a whole day without talking to any adult. When the coaches choose to listen to young people individually and invite them to conversations a confidence and trust is created that gives the coaches the opportunity to influence the young people's day to day life. 

  • 35.
    Abdon, Anna
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Nilsson, Evy
    Halmstad University, School of Business and Engineering (SET).
    Rehmark, Christel
    Halmstad University, School of Business and Engineering (SET).
    FUSIONER Varför fusion? Vad krävs för en lyckad fusion?: Två viktiga frågor att ställa före en fusion FALLSTUDIE AV FUSIONEN TETRA PAK ALFA LAVAL 1994Student paper second termStudent thesis
    Abstract [sv]
    Denna uppsats behandlar orsaker, motiv och drivkrafter bakom företagens agerande samt några förutsättningar för att fusioner skall bli lyckade.
  • 36.
    Abdon, Anna
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Nilsson, Evy
    Halmstad University, School of Business and Engineering (SET).
    Rehmark, Christel
    Halmstad University, School of Business and Engineering (SET).
    Jämförelse svensk och amerikansk redovisning1995Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [sv]
    Denna studie är en genomgång av svensk och amerikans redovisning med syftet att granska de väsentliga skillnader som finns i redovsningsprinciper, redovisningsregler och praxis på området samt att studera de förändringar och förändringstendenser, som eventuellt kan spåras under perioden 1987-1993. Grundläggande redovisningsprinciper redovisas. Gällande redovisningsregler, såväl i Sverige som i USA, samt de väsentliga förändringar som skett under aktuell tidsperiod presenteras. Informationen har inhämtats via litteratur i ämnet och ur årsredovisningar samt genom samtal med expertis på området.
  • 37.
    Abdou Mahmoud, Amir
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Dahlqvist, Ted
    Halmstad University, School of Business and Engineering (SET).
    Ånghuvud för steamer2010Independent thesis Advanced level (degree of Master (Two Years)), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    The following report is for CAD-technicians 2nd year.

     

    The task that the report is built on is done in collaboration with Hafa AB. The task is to develop a new steam nozzle for steamers, a sort of combination of steam sauna and a shower. The reasoning behind the development is to make the steam nozzle match with Hafa’s current design and to gain as little wasted water as possible.

     

    There came forth a mutual idea to integrate the steam nozzle into the shower column, during a meeting with Hafa, which we developed further and became the first prototype.

     

    The prototype showed to be a success, even though protection for the steam had to be made since it flowed into the steamer at a rate which was not acceptable, mainly because little water was wasted and because the prototype was just a third of the original steam nozzle’s size.

     

    The method that we used was the same that was used by us during earlier courses in the CAD-technicians programme.

    Download full text (pdf)
    FULLTEXT01
  • 38.
    Abdou Mahmoud, Nora
    et al.
    Halmstad University, School of Health and Welfare.
    Persson, Rattana
    Halmstad University, School of Health and Welfare.
    Personcentrerad vård vid demens: Ett sjuksköterskeperspektiv2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    With an aging population here is also an increase in dementia. World Health Organisation estimates that in 2016, there were 47,5 million people with dementia and the number of incidents doubles every 20 years. The nurse meets people with dementia in different care situations. People with dementia are a particularly vulnerable group with special health care needs that require person-centered care. The aim was to describe personcentred care for dementia from a nurse perspective. A literature study was conducted using articles relevant to the subject,  then eleven qualitative articles responded with the purpose. The result revealed three themes: The need of the time, relations importance and need for knowledge. The results emphasize the personal characteristics of the nurse was important to create a relationship of trust and training in person-centered care was required to create a commitment. The result was imbued by the need for knowledge and relations important that nurses may face in different care situations. In order to care for people with dementia in a person-centered approach, more research on the subject, and more time and training in person-centered dementia care in nursing is needed.

    Download full text (pdf)
    fulltext
  • 39.
    Abdul Gabar, Allan
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Protic, Dennis
    Halmstad University, School of Business, Engineering and Science.
    Kartläggning av arbetsledarens arbetsfördelning i byggproduktion: En undersökning av möjliga förbättringar inom yrkesrollen2017Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Every company strives for maximum efficiency. The construction industry, which is complex while margins are small, makes efficiency an important issue. In the construction industry today,the high demand for production is to be delivering high quality projects as well as within certain timeframes. In order for this to be achieved, there is a great demand for work management in production. Therefore, we have chosen to analyze improvement areas within the supervisor’s role.The purpose of this report is to investigate the supervisor’s situation in the construction industry.Furthermore, the purpose is to identify work-related tasks in the professional role that have the potential for efficiency enhancement.A frequency study has been conducted in three different workplaces where we have followed three different supervisors for a total of nine days to get an insight into how the supervisors spend theirtime. Interviews have been conducted with supervisors for an even broader view of the study. Literature search has been made where we have found theories that we also present. During the course of the study we have found that there are a few improvement areas. As an enhancement, we think digitalization should be implemented, and everyone should keep order and clean up afterwards, more feedback to employees, and develop communication.

    Download full text (pdf)
    fulltext
  • 40.
    Abdul Hamid, Nahed
    Halmstad University, School of Social and Health Sciences (HOS).
    Arbetslöshet: En studie av unga vuxna invandrarakademiker2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The investigation is about young academician immigrants, who have studied engineering, economy, policy of economy, broadcast communication and business and IT management. The aim from this investigation is to look at the reasons that lead to the discrimination at the labor market, and investigate how the young academician immigrants deal with this discrimination. The main theories in this investigation are: the ethnicity, the signal and filter, Exclusion/inclusion and Habitus. The result I have reached when investigating the experience of the unemployment young graduated immigrants and the difficulties they face when getting involved or engaged in the Swedish labor market, because of discrimination and their ethnic background. Despite the fact that they don’t come from Swedish origin, but they did study at Swedish national programs still, they are excluded from the labor market, because of prejudice. The young graduated immigrants feel that there a huge gap between them and the Swedish labor market. When searching for jobs some of the employers reject giving chances to those unemployed immigrants. So the only way for them was to build a social relationship with other immigrants who might help in a way and this might also lead to difficulties at the labor market.

    Download full text (pdf)
    FULLTEXT02
  • 41.
    Abdul Hamid, Nahed
    Halmstad University, School of Social and Health Sciences (HOS).
    Utanförskap i gemenskap2009Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [sv]

    Invandrarungdomarna som går tre år i en förberedelseklass till gymnasiet behöver lära känna svenskfödda ungdomar för att utveckla språket, och skapa sociala relationer med svenskfödda ungdomar. Invandrarungdomar och svenskfödda ungdomar har fördomar om varandra, vilket är en besvärlig situation i skolan.

    Syftet med studien är att lyfta fram problemet utanförskap som finns bland invandrarungdomar i skolan . En kvalitativ metod användes för att den gav möjlighet att närma sig informanterna. Därmed uppnåddes syftet och frågeställningarna besvarades.

    Den sociokulturella teorin som användes i uppsatsen lyfter fram problemområdet, alltså invandrarungdomar. Intervjuerna berör kultur och det svenska samhället samt identiteten hos invandrarungdomar i det nya sociala rummet, hur de upplever sin vardag, hur de känner när de möter svenskfödda ungdomar.

    Segregationen är tydlig mellan de två grupperna på grund av att det är svårt med kommunikationen mellan dem.

    Nyckelord: Segregation, utanförskap, invandrarungdomar, svenskfödda ungdomar och sociokulturella.

    Download full text (pdf)
    FULLTEXT01
  • 42.
    Abdulahi, Majlinda
    et al.
    Halmstad University, School of Health and Welfare.
    Hempel, Louise
    Halmstad University, School of Health and Welfare.
    En ledares väg till motivation: - Hur organisationer kan arbeta strategiskt för att behålla sina ledare2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the study was to investigate what factors may motivate people in leadership positions. The method used was qualitative and the empirical material was collected through semi-structured interviews. The study involved six respondents who consisted of leaders at different levels within the organization. The result was analyzed using phenomenological based sense-concentration, theory and previous research.

     

    The results showed that development, estimation and support in work create an association between individual and organization. The study also showed that basic needs need to be satisfied for the individual to be motivated to stay, but the factors we mentioned above motivates the individual over time.

    Keywords: motivation, leadership, management supply, needs and motivation factors.

    Download full text (pdf)
    fulltext
  • 43.
    Abdul-Fattah, Lina
    et al.
    Halmstad University, School of Health and Welfare.
    Elhagehassan, Sandra
    Halmstad University, School of Health and Welfare.
    En studie av två socioekonomiska områden i Landskrona: Borstahusen & Karlslund2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This qualitative study investigates youth perception of juvenile delinquency in Landskrona utilising a research sample from the local districts Borstahusen and Karlslund. The research sample was split between these socio-economic areas to provide an in-depth understanding of perception variances, their root cause, and the occurrence of prejudice against individuals from Karlslund as a direct result of negative associations with the district. To ensure a quality-focused data collection process a qualitative interview method was used, these interviews were recorded and then transcribed to reveal various similarities and differences throughout the sample. A key conclusion from this sample found that youth perception of juvenile delinquency remains relatively comparable, whereas their perception of the geographic location of these issues differs vastly. This research also concluded high levels of prejudice against individuals from the Karlslund province, immediately labelling them criminals without any further consideration. This research utilised the following theories and concepts to analyse the data; ‘the established and the outsiders’, ‘labelling theory’, and ‘subcultures’

    Download full text (pdf)
    fulltext
  • 44.
    Abdulhalim, Mohammed
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Angmyr, Sebastian
    Tillämpning av Partnering vid ombyggnad av bostäder: Vad krävs för ett framgångsrikt partnering projekt?2013Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Download full text (pdf)
    bilaga
    Download full text (pdf)
    fulltext
    Download full text (pdf)
    fulltext
  • 45.
    Abdulkadir, Awil
    et al.
    Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE).
    Kahl, Oliver
    Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE).
    Blast detector2004Independent thesis Advanced level (degree of Master (One Year))Student thesis
  • 46.
    Abdulkadir, Awil
    et al.
    Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE).
    Stenson, Johan
    Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE).
    Utveckling av experiment-mjukvara i SCALE-projektet2002Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [sv]
    Detta examensarbete har syftat till att skapa en flexibel och enkelt expanderbar mjukvaruplattform för att utföra experiment med tillämpningar inom bilmotorstyrning. Arbetet utfördes i samarbete med forskningsprojektet SCALE (Self Calibrating Engine Control) vid Högskolan i Halmstad. Inom SCALE undersöks huruvida användandet av s k ”jonströmmar” kan bidra till en billigare och mer effektiv bilmotorstyrning. I forskningen används en mjukvara som är egenutvecklad för att både ta emot och skicka signaler till motorn. Arbetet har resulterat i en omstruktering av den existerande programvaran och en utökning som ger ett enkelt sätt att kunna specifiera experiment i form av t.ex. tidpunkter när vissa algoritmer ska köras och vilka parameterstrukturer som ska användas. Det går att lägga till nya algoritmer och konfigureringen av experiment kan göras på ett enkelt sätt genom en text-fil som läses in av mjukvaran precis före ett experiment påbörjas.
  • 47.
    Abdul-Karim, Nora
    et al.
    Halmstad University, School of Health and Welfare.
    Charafeddine, Yassmine
    Halmstad University, School of Health and Welfare.
    Samma stad - Skilda livsvillkor2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study examines how second generation immigrants perceive their belonging and integration into Swedish society and their belongings to the area in which they live in. The study has a qualitative approach and semistructured interviews have been conducted. The selection consisted of a snowball survey with eight Swedish-born informants between the ages of eighteen and thirty whose parents were born outside of Europe. A thematic analysis was conducted and showed that the majority of informant experienced stigmatization and exclusion, partly because of that they live in certain residential areas which affect the identity of the informants design and social ties. This is supported by earlier research which showed that people living with dual ethnicities live with a constant struggle to be accepted among the majority group in the Swedish society, and this struggle has led to the people in the study experiencing exclusion. The empirical material was analyzed using the following theories: Richard Jenkins theory of social identity, Ervin Goffmans theory about stigma and Scheffs theory of shame and pride.

    Download full text (pdf)
    fulltext
  • 48.
    Abdulkarim, Zahra
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Malmstedt, Annelie
    Halmstad University, School of Business, Engineering and Science.
    Segmentation model for strategic decision-making to increase customer value: A study of absentee proprietors in the Swedishforest industry as a result of urbanization2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Urbanization is a major factor causing unsupported perceptions within the traditional vision offorest management. Urbanization has led to a reconstruction on forest owners’ economicdependency on the forestry. This contributes in emigration from rural areas to bigger cities.To understand how distant forest owners, manage their forest they need to be segmentedaccording to specific criteria. The purpose of the study is to create a segmentation model thatis theoretically anchored and empirically verified, to increase the customer value and maptheir different needs. Through the purpose a research question was developed: How can asegmentation model for absentee proprietors within the forest industry be developed toincrease the customer value? A segmentation model provides comprehensive knowledge andinsights about forest owners’ different needs. The empirical data, collected through surveys,was presented individually and some connections could be found. Through these connectionsproperty area and distance were chosen as factors that are appropriate for segmentation. Basedon the segmentation factors a correlation analysis was made to create four demographicsegmentations. The visitors: small area, small distance. Conservationists: small area, largedistance. Investors: large area, small distance. Specifiers: large area, large distance. Theconclusion shows that a segmentation model over absentee proprietors is necessary for thestrategic management in forest companies, when it comes to decisions regarding sales criteria,communication and recommended approaches.

    Download full text (pdf)
    fulltext
  • 49.
    Abdulla, Lana
    Halmstad University, School of Humanities (HUM).
    Kulturkonflikter: En komparativ studie av synen på ras och klass i Spike Lees Do The Right Thing & Mike Leighs Hemligheter och lögner2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I två analyser av filmerna; Do The Right Thing av Spike Lee (1989) och Hemligheter och lögner av Mike Leigh (1996), har jag undersökt  hur och varför samhällsproblematik  som berör klass- och rasfrågan presenteras på film utifrån hur cultural studies teoretiskt förhåller sig till problematiska relationer mellan kulturella identiteter i USA och Storbritannien. Jag kom fram till att identifikationen av den kulturella identiteten var olika i respektive länder; USA och Storbritannien. I USA var rastillhörigheten utgångspunkten för den kulturella identiteten och i Storbritannien var det klasstillhörigheten utgångspunkten för den kulturella identiteten.

    Download full text (pdf)
    FULLTEXT01
  • 50.
    Abdullah, Arya
    Halmstad University, School of Health and Welfare.
    Barnen som flyr ensamma är de mest utsatta: En kvalitativ studie av fyra ensamkommande afghanska flyktingbarns upplevelse av integrationsprpcessen i Sverige2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to increase understanding of how four unaccompanied refugees experience their new society and what is being done to facilitate their integration in Sweden. To leave and escape a homeland to try to find a better future is a decision that every unaccompanied minor refugee has been forced to face, leaving his/her comfort zone. This research evaluates the impact of forced migration and the coping mechanisms that four unaccompanied minors use as they embark on their journey to freedom and a safe haven in Sweden. Additionally, this essay examines the host country Sweden, and its availability of resources to better facilitate the integration of migrants to Swedish society both at the municipal and national level. The focus of this essay is partly on the difficulties these youngsters undergo in their home country and the culture shock and pressure to adapt they face when living in their new country. Furthermore, by choosing qualitative research method for this essay, we examine subtle nuances of the image of unaccompanied refugee children, both as a concept and as a denominator that creates an identity crisis for them. In this essay semi-structured interviews are utilized to collect qualitative data, allowing respondents the time and scope to examine and share their sentiments. The researcher who directs the conversation to areas deemed to require closer in depth exploration decides the focus of the interview. Analyzing stories using the crisis theory and theories about immigration and refugee processes we distinguish two distinct denominators, 1. A journey with dramatic consequences, such as trauma, frustration, persecution, and, last but not least, ‘separation anxiety’. 2. Stress arising from the new culture and pressure for quick adaptation and change.

    Download full text (pdf)
    fulltext
1234567 1 - 50 of 29884
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf