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  • 1.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Accessible luxury fashion brand building via fat discrimination2018In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 22, no 1, p. 2-16Article in journal (Refereed)
    Abstract [en]

    Purpose: To investigate if accessible luxury fashion brands discriminate overweight and obese consumers.

    Design/methodology/approach: The physical sizes of garments are surveyed in-store and compared to the body sizes of the population. A gap analysis is carried out in order to determine whether the supply of clothes match the demand of each market segment.

    Findings: The surveyed accessible luxury garments come in very small sizes compared to the individuals that make up the population.

    Research limitations/implications: The survey is limited to London while the corresponding population is British. It is therefore possible that the mismatch between assortments and the population is in part attributable to geographic and demographic factors. The study’s results are however so strikingly clear that even if some of the effect were due to extraneous variables, it would be hard to disregard the poor match between overweight and obese women and the clothes offered to them.

    Practical implications: For symbolic/expressive brands that are conspicuously consumed, that narrowly target distinct and homogenous groups of people in industries where elitist practices are acceptable, companies can build brands via customer rejection.

    Social implications: The results highlight ongoing discrimination of overweight and obese fashion consumers.

    Originality/value: The study is the first to provide quantitative evidence for brand building via customer rejection, and it delineates under which conditions this may occur. This extends the theory of typical user imagery. © Emerald Publishing Limited 2018

  • 2.
    Aagerup, Ulf
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Building nightclub brand personality via guest selection2019In: International Journal of Hospitality Management, ISSN 0278-4319, E-ISSN 1873-4693, article id 102336Article in journal (Refereed)
    Abstract [en]

    This paper identifies that guest selection at exclusive nightclubs is a brand building process, and that the guests’ primary value to the clubs therefore is the image they bestow on the brand. The paper contributes to theory by providing empirical support for several mechanisms that have previously been stipulated in literature. It validates that companies build brand personality by controlling typical user imagery, and that for self-expressive product categories, negative user stereotypes are particularly powerful. It supports the theory of symbolic brand avoidance, as well as the notion that social rejection encourages people to elevate their perceptions of their rejecters and strengthens their predilection to affiliate with them. For practitioners, the paper shows managers in the hospitality industry that it is possible to build brands by controlling who is allowed to become a brand-user, and under which conditions this applies. © 2019 Elsevier Ltd

  • 3.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Intermediate Luxury Fashion: Brand Building via Fat Discrimination2016In: 11th Global Brand Conference / [ed] Stuart Roper, Saltaire, UK: Greenleaf Publishing , 2016, p. 23-28Conference paper (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate if intermediate luxury fashion brands discriminate overweight and obese consumers.

    Design/methodology/approach: 1,454 intermediate luxury garments were tallied and measured in-store in London. The physical sizes of the garments were matched to the body sizes of the population, and a gap analysis was carried out in order to determine whether the supply of clothes match the relative importance of each market segment.

    Findings: While previous research shows that mass-market fashion companies do not discriminate overweight and obese consumers, intermediate luxury garments come in very small sizes compared to the individuals that make up the population.

    Research limitations/implications: The findings show that purveyors of intermediate luxury fashion limit assortments of garments so they avoid fat typical user imagery.

    Practical implications: Companies that market products that are sensitive to the typical user imagery can optimize their brands by limiting undesirable customer types access to their brands, provided that 1) they have the financial strength to reject customers whose image would be detrimental to the brand, 2) the companies are active in an industry in which people would tolerate customer rejection, and 3) they sell a product that actually can be denied undesirable customers.

    Social implications: The study shows that fat consumers are relegated to mass-market fashion but are excluded from intermediate luxury fashion. This constitutes a social inequality.

    Originality/value: The result of this study provides quantitative evidence that companies control assortments to exclude undesirable typical user imagery. It also delineates under which conditions they do it. This adds to the theory of user imagery.

  • 4.
    Aagerup, Ulf
    Halmstad University, School of Business, Innovation and Sustainability.
    Men’s and women’s implicit negativity towards obese fashion models2022In: Journal of Global Fashion Marketing, ISSN 2325-4483, Vol. 13, no 3, p. 273-288Article in journal (Refereed)
    Abstract [en]

    The purpose of this article is to investigate whether women’s relatively positive response to obese models is the result of social desirability bias on the part of women rather than deep seated attitudes. 60 university students in Sweden underwent an Implicit Associations Test (IAT) to reveal attitudes towards obese models that the participants were not able or willing to openly express. The study shows that even though women express significantly more positive attitudes towards obese models than men do, women and men display similar implicit negativity towards obese models. The study replicates a previously shown explicit gender effect, but also extends theory on gender preferences towards models of different sizes and body types by introducing measurements of implicit attitudes. Finally, the paper provides a possible explanation for why the fashion industry largely refrains from using obese models even though women express relatively positive attitudes towards them. © 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.

  • 5.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Obese models’ effect on fashion brand attractiveness2018In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 22, no 4, p. 557-570Article in journal (Refereed)
    Abstract [en]

    Purpose: To investigate the effect of obese models vs. normal weight models on fashion brands’ attractiveness.

    Design/methodology/approach: An experiment was carried out in which 1,225 university students in Sweden and Brazil rated the attractiveness of a fashion brand worn by a normal weight model and an obese model.

    Findings: The overall effect of obese models’ effect on fashion brand attractiveness was insignificant. Further, neither culture, nor the consumer’s own weight had a significant effect. There was, however, a significant effect of the participant’s own gender; women rate fashion brands worn by obese models significantly higher on attractiveness than they did fashion brands worn by normal weight models. Men displayed the inverse response.

    Research limitations/implications: The effect of the model’s ethnicity was beyond the scope of the experiment, and the brand attractiveness scale captured only one aspect of brand character, leaving other potential brand effects for future studies.

    Practical implications: Companies can use obese models with no overall brand attractiveness penalty across markets and for marketing to women of all sizes. Given men’s negative reactions, such models might however be unsuitable for the male-to-female gift market.

    Social implications: The results support the use of obese models, which can lead to greater representation of larger women in the media, and consequently, reduced fat stigma.

    Originality/value: The study validates the theory of user imagery, and it extends the theory by examining how different target consumers react to user imagery traits and thus provides evidence for gender bias towards obese models. © Emerald Publishing Limited 2018

  • 6.
    Aagerup, Ulf
    Department of Business Administration School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden.
    The Impact of User Weight on Brands and Business Practices in Mass Market Fashion2010Licentiate thesis, comprehensive summary (Other academic)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.

    To shed some light on the subject, I have conducted two studies.

    The first attempts to illustrate what effect, if any, user imagery has on fashion brands. It is an experiment designed to show how the weight of users affects consumers’ perceptions of mass market fashion brands. The findings show that consumers’ impressions of mass market fashion brands are significantly affected by the weight of its users. The effect of male user imagery is ambiguous. For women’s fashion on the other hand, slender users are to be preferred.

    In the second study I examine what effects these effects have on assortments. I compare the sizes of mass market clothes to the body sizes of the population. No evidence of discrimination of overweight or obese consumers was found -quite the contrary.

    The reasons for these unexpected findings may be explained by the requirements a brand must fulfil to make management of the customer base for user imagery purposes viable. The brand must be sensitive to user imagery; a requirement that mass market fashion fulfils. However, it must also be feasible for a company to exclude customers, and while garment sizes can be restricted to achieve this, the high volume sales strategy of mass market fashion apparently cannot.

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  • 7.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL). School of Business, Economics, and Law, Göteborg University, Göteborg, Sweden.
    The influence of real women in advertising on mass market fashion brand perception2011In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 15, no 4, p. 486-502Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands. Design/methodology/approach: An experiment was carried out in which 640 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker's Big Five construct. The garments were worn by thin, overweight, and obese models. Findings: The findings show that consumers' impressions of mass market fashion brands are significantly affected by the weight of ideal users. Slender models lead to the most positive brand perception followed by obese models. Overweight user imagery is for pure fashion brand building the least attractive kind. Research limitations/implications: A limitation of this study is the use of convenient student samples. Consequently, the generalization of the results beyond this convenience sample may be limited. It is further possible, even probable, that high fashion would suffer more from the negative imagery of overweight and obese users than mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price. Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications: The results inform the debate over skinny models vs real women in advertising. Originality/value: Previous research regarding the effectiveness of real women in advertising has been inconclusive. This paper demonstrates not only that model weight affects consumers' brand perception, but also how. © Emerald Group Publishing Limited.

  • 8.
    Aagerup, Ulf
    Department of Business Administration School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden.
    To sell or not to sell: overweight users’ effect on fashion assortmentsManuscript (preprint) (Other academic)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes the four leading mass marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this paper is that it provides the first quantified empirical evidence on the theory of typical user imagery.

    In the discussion, it is posited that although mass market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery. 

  • 9.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    To sell or not to sell: Overweight users’ effect on fashion assortments2010In: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 18, no 1, p. 66-78Article in journal (Refereed)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes that the four leading mass-marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this article is that it provides the first quantified empirical evidence on the theory of typical user imagery. In the discussion, it is posited that, although mass-market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery. © 2010 Macmillan Publishers Ltd.

  • 10.
    Aagerup, Ulf
    Department of Business Administration School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden.
    User BMI effects on mass market fashion brandsManuscript (preprint) (Other academic)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate how the weight of users affects the perception of mass market fashion brands.

    Design/methodology/approach: This study attempts to show effects of typical - as well as ideal user imagery on fashion brands. An experiment was carried out in which 1848 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker’s Big Five construct. The garments were worn by digitally manipulated versions of one person as thin, overweight, and obese.

    Findings: The findings show that consumers’ impressions of mass market fashion brands are significantly affected by the weight of its users. The effect of male user imagery is ambiguous. For women’s fashion on the other hand, slender users are to be preferred.

    Research limitations/implications: It is possible, even probable, that high fashion would suffer more from negative typical user imagery than would mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price.

    Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. However, excluding customers to boost brand perception should not be an option for these brands.

    Social implications: The results inform the debate over skinny models vs. “real women” in advertising as well as the debate over discrimination of overweight consumers through assortment decisions.

    Originality/value: This is the first time typical user imagery effects are included in a study of this type, and it is the first study to test user imagery effects on fashion. 

  • 11. Aagerup, Ulf
    et al.
    Andersson, Svante
    B2B branding in a time of radical transformation — how Covid forces B2B firms to supplant personal sales with content marketing (working paper)2022In: 15th Global Brand Conference, Sheffield Hallam University, Sheffield, UK, 4-6 May, 2022Conference paper (Refereed)
  • 12.
    Aagerup, Ulf
    et al.
    Jönköping International Business School, Jönköping, Sweden.
    Andersson, Svante
    Halmstad University, School of Business, Innovation and Sustainability.
    Awuah, Gabriel Baffour
    Halmstad University, School of Business, Innovation and Sustainability.
    Building a warm and competent B2B brand personality2022In: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 56, no 13, p. 167-193Article in journal (Refereed)
    Abstract [en]

    Purpose: This study aims to investigate how business-to-business (B2B) companies build brand personality via the products they provide and via their interactions with customers. Design/methodology/approach: A multiple case study, which spans 10 years, investigates via interviews, observations, workshops and document analysis how two fast-growing B2B companies selling industrial equipment to manufacturers build brand personality. Findings: The studied companies concentrate on different brand personality dimensions depending on the activities in which they engage. By focusing on brand competence in the realm of the actual product and brand warmth in the realm of the augmented product, the companies manage to create a complete and consistent brand personality. Research limitations/implications: The research approach provides in-depth knowledge on how the companies build brands for a specific type of B2B product. However, the article’s perspective is limited to that of management and therefore does not take customer reactions into account. Practical implications: The study describes how firms can build strong B2B brands by emphasizing competence in product design and R&D and warmth in activities related to sales and customer service. Originality/value: The study introduces a conceptually consistent view of brand personality in the form of warm and competent brands to the B2B marketing literature. It builds on and contributes to the emerging research on B2B brand personality. By relating the companies’ brand-building activities to the type of products they sell, this study illustrates how context affects B2B brand building, and by integrating brand personality theory with product levels and marketing philosophy, it extends previous theory on B2B branding. © 2022, Ulf Aagerup, Svante Andersson and Gabriel Baffour Awuah.

  • 13.
    Aagerup, Ulf
    et al.
    Jönköping International Business School.
    Andersson, Svante
    Halmstad University, School of Business, Innovation and Sustainability.
    Ramos, Manoella Antonieta
    Halmstad University, School of Business, Innovation and Sustainability.
    How image and awareness relate to internal and external stakeholders' acceptance of B2B rebranding2023In: 27th McGill International Entrepreneurship Conference, Kalmar, Sweden, August 30 – September 1, 2023., 2023Conference paper (Refereed)
    Abstract [en]

    The acquisitions of brands by companies have become more frequent, representing a significant and effective way for firms to reach international new markets. This recent trend has led to a rise in rebranding, particularly in the business-to-business (B2B) sector. Since marketing literature primarily focuses on B2C brand strategies, literature on the field constantly overlooks B2B characteristics. This is sorely needed, because, despite massive investments, many acquisitions fail, especially international acquisitions where one faces cross-country differences. This is unsurprising because most companies' M&A considerations do not place much weight on brand strategy, and brand equity is typically not handled very well but is often treated as an after-thought compared to more pressing financial matters (e.g. how rebranding affects stock returns) and operational matters (e.g. descriptions of enablers and barriers to the rebranding process). Previous studies in this field emphasise how to do rebranding. However, they treat the brand itself as a black box —it is only how you execute the B2B rebranding process that is investigated, not which dimensions of the customer's brand knowledge should be prioritised. This is unfortunate, because rebranding an acquired brand without an idea of the desired end result is like navigating without a destination —even if you execute well, you will most likely not end up where you need to be. This paper addresses this gap by providing insights into the significant factors that drive B2B rebranding strategies, focusing on the transfer of brand equity from the acquired B2B brand to the acquiring company's brand.This study was conducted in one B2B firm going through rebranding process in the life science sector. Getinge was founded in 1904 in Sweden and is a global medical technology firm. The company provides equipment and systems in the healthcare and life sciences sector and has become a global leader in the field of Surgical Workflow. The international growth has been possible through incorporating new innovative offerings. These have been both internally developed, but also acquired internationally. A significant number of international acquisitions have been made throughout the years. In 2021 the company employed over 10,000 people worldwide, with products marketed in over 135 countries.Besides being one of the most valued companies in the sector, Getinge was chosen since the firm has initiated a rebranding process after a long-time international growth strategy, including acquisitions of many different international brands. Moreover, since B2B companies commonly rely on corporate, rather than product branding. Getinge is an appropriate choice since this study, therefore, focuses on a company that uses the same name for its company and its products.By examining an in-depth single case study of a multinational B2B company in the life sciences industry, this paper contributes to the research in international rebranding by validating that brand equity is a relevant consideration for B2B rebranding processes. Specifically, it argues that brand awareness transfer plays an essential role during the rebranding process, especially when it comes to external branding. Customers generally accept the new brand if the value proposition remains unchanged. However, they need to be made aware of the change to avoid confusion. Internally by contrast, the most significant challenge seems to be the transfer of brand image. Awareness is easy; during a rebranding process employees immediately become aware of the change. They however exhibit strong opinions for or against rebranding depending on their emotional connections to the old brand.These results extend the theory on international rebranding after M&As by demonstrating that the B2B context requires different prioritizations than consumer goods rebranding. The study shows how various stakeholders respond throughout the rebranding process. Firms can plan their rebranding process in mind that both brand image and brand awareness are important for brand equity during the rebranding process. However, firms need to prioritise one over the other depending on their specific audience (internal and external). Moreover, the realisation that awareness is a crucial success factor in B2B rebranding might help companies leverage brand equity in international M&As.

  • 14.
    Aagerup, Ulf
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Nilsson, Jonas
    Handelshögskolan i Göteborg, Göteborg, Sweden.
    Green consumer behavior: being good or seeming good?2016In: Journal of Product & Brand Management, ISSN 1061-0421, Vol. 25, no 3, p. 274-284, article id 115980330Article in journal (Refereed)
    Abstract [en]

    Purpose: This paper aims to expand the emerging field of symbolic green consumer behavior (GCB) by investigating the impact of anticipated conspicuousness of the consumption situation on consumers’ choice of organic products. In addition, the paper also explores whether self-monitoring ability and attention to social comparison information (ATSCI) influence GCB in situations of anticipated high conspicuousness.

    Design/methodology/approach: Two experiments test the study’s hypotheses.

    Findings: The results of both experiments show that the anticipation of conspicuousness has a significant effect on GCB. Moreover, in Experiment 2, this effect is moderated by consumers’ level of ATSCI but not by their self-monitoring ability.

    Research limitations/implications: Because ATSCI significantly interacts with green consumption because of the anticipation of a conspicuous setting, although self-monitoring ability does not, we conclude that social identification is an important determinant of green consumption.

    Practical implications: Marketers who focus on building green brands could consider designing conspicuous consumption situations to increase GCB.

    Social implications: Policymakers could enact change by making the environmental unfriendliness of non-eco-friendly products visible to the public and thus increase the potential for GCB.

    Originality/value: The results validate the emerging understanding that green products are consumed for self-enhancement, but also expand the literature by highlighting that a key motivating factor of GCB is the desire to fit in.

  • 15.
    Aasberg Pipirs, Julius
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Carlsson, Christoffer
    Halmstad University, School of Business, Engineering and Science.
    USING BRAND MANAGEMENT TO ESTABLISH NETWORK RELATIONS: How SMEs can work with brand management in order to establish and develop corporate reputation and legitimacy in network relations in a B2B context2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: Using Brand management to establish network relations: How SMEs can work with brand management in order to establish and develop corporate reputation and legitimacy in network relations in a B2B context

    Authors: Aasberg Pipirs Julius & Carlsson Christoffer

    Level: Master thesis, 30hp

    Keywords: Brand management, SME, Legitimacy, Corporate reputation, Network relations

    Background: Given the crucial role SMEs play in the modern society it is vital that knowledge is evolved that can be used to support and grow these businesses. Using brand management practices SMEs could establish and develop corporate reputation and legitimacy in network relations, which could result in higher chances of long-term survival in a B2B context.

    Research Question: How does working with brand management among SMEs establish, and develop, corporate reputation and legitimacy, and how do these three concepts affect the process of establishing network relations in a B2B context?

    Purpose: The purpose of this study is to first investigate how SMEs, in a B2B context, work with brand management and how this can establish and develop corporate reputation and legitimacy. Finally the authors wants to see how these three concepts affect the process of establishing network relations.

    Method: Based on an abductive research approach, a qualitative research method will be used to study six Swedish SMEs that operate in a B2B context. Primary data will be based on semi-structured interviews with managers at each company.

    Theoretical Framework: The current literature concerning SME brand management is presented followed by its linkages towards establishing and developing corporate reputation and legitimacy. Finally previous research concerning, the process of establishing network relations among SMEs, its relevance for SMEs, and how brand management, corporate reputation, and legitimacy could affect this process, is presented.

    Findings & Conclusions: Brand management offers SMEs the tools to communicate and interact with various types of stakeholders, which connects the organization to its external and internal environment. By combining this tool with a dedication of always performing above expectations, SMEs stands to efficiently establish and develop corporate reputation and legitimacy. These two constructs essentially acts as the foundation of that which network relations are built upon.

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  • 16.
    Abdulkarim, Zahra
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Malmstedt, Annelie
    Halmstad University, School of Business, Engineering and Science.
    Segmentation model for strategic decision-making to increase customer value: A study of absentee proprietors in the Swedishforest industry as a result of urbanization2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Urbanization is a major factor causing unsupported perceptions within the traditional vision offorest management. Urbanization has led to a reconstruction on forest owners’ economicdependency on the forestry. This contributes in emigration from rural areas to bigger cities.To understand how distant forest owners, manage their forest they need to be segmentedaccording to specific criteria. The purpose of the study is to create a segmentation model thatis theoretically anchored and empirically verified, to increase the customer value and maptheir different needs. Through the purpose a research question was developed: How can asegmentation model for absentee proprietors within the forest industry be developed toincrease the customer value? A segmentation model provides comprehensive knowledge andinsights about forest owners’ different needs. The empirical data, collected through surveys,was presented individually and some connections could be found. Through these connectionsproperty area and distance were chosen as factors that are appropriate for segmentation. Basedon the segmentation factors a correlation analysis was made to create four demographicsegmentations. The visitors: small area, small distance. Conservationists: small area, largedistance. Investors: large area, small distance. Specifiers: large area, large distance. Theconclusion shows that a segmentation model over absentee proprietors is necessary for thestrategic management in forest companies, when it comes to decisions regarding sales criteria,communication and recommended approaches.

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  • 17.
    Abedin, Raeed Ibnul
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Hossain, Syed Sajjad
    Halmstad University, School of Business, Engineering and Science.
    Ecosystem Approach in Value Creation: A Case Study of HMS2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Purpose: This thesis paper aims to understand how companies in the industrial automation sector can create value for the emerging technology ecosystem. 

    Design/methodology/approach: A single case study approach was taken to write this thesis, the case study was based on HMS Industrial Networks AB. Primary data were collected through in-depth interviews, various personnel from HMS were interviewed which facilitated to create the case study. Secondary data were also collected mainly from industry reports and other publicly available reports. To perform the analysis relevant literature were discussed in the literature review section.  

    Results: The study revealed that to create value in industrial automation sector companies need to evaluate their existing role in the ecosystem and adjust the role based on their industry competence and partnership capability with other platform participants. Through collaboration with the right partners, companies can create value for different stakeholders in the ecosystem. For HMS, we have suggested the role of ecosystem orchestrator, the conclusion was made based on their existing ecosystem role, extensive industry competencies, and high partnership capability.   

    Originality/value: Previously academic research has not been done on this topic as per the knowledge of the authors. This thesis paper can be useful for academics to do further research on different industries facing issues related to value creation and professionals can apply the suggested practical implications in their industry.  

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  • 18.
    Abelsson, Erik
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Adam, Herhold
    Halmstad University, School of Business and Engineering (SET).
    Produktplacering i bloggar: Vägen till generation Y!2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I dagens samhälle blir människan utsatt för mer information än någonsin tidigare. Företagen konkurrerar om att just deras budskap ska nå fram till konsumenten för att skapa den påverkan som i slutändan resulterar i konsumtion och som företagen tjänar sina pengar genom.

    Företagen har inte bara problem att sticka ut bland all övrig marknadskommunikation, människor blir även allt bättre på att sålla ut den information de själva är intresserade av. En av de största svårigheterna i sin kommunikation har företagen fått med den generation som precis ska kliva in i vuxenvärlden, de som är födda mellan 1977 och 1994 vilka varit uppvuxna med en ständig ström av information. Denna generation kallas för generation Y och är individer som utvecklat ett kritiskt sätt att sålla bland information och i synnerhet traditionell reklam. Detta tvingar företagen att finna nya vägar för att kunna påverka denna kräsna generation som ses som en viktig framtida konsument.

    Denna uppsats hade därför som syfte att undersöka en ny möjlig väg för företagen att komma åt generation Y på varpå en frågeställning har upprättats som lyder: Hur kan generation Y påverkas av produktplacering i bloggar?

    Produktplacering i bloggar var av stort intresse att utforska då generationen består av de människor som är mest aktiv på sociala medier och som läser flest bloggar. Då det fanns begränsad forskning på hur generation Y påverkas av bloggar och forskning inom produktplacering främst var gjord på medier så som film och TV fann vi ett kunskapshål att försöka fylla.

    För att fylla kunskapshålet har framförallt teori om kommunikation, påverkan, och generation Y samlats in för att kunna analyseras med det resultat som vi erhöll via en kvalitativ undersökning med två fokusgrupper som innehöll deltagare från generation Y.

    Resultatet av denna studie påvisade att produktplacering i bloggen kan påverka generation Y:s köpbeteende och hur produktplacering bör utformas samt vad som bör tas i beaktning för att påverkan på generation Y. Denna studie har därför bidragit med relevant kunskap till ett delvis outforskat område. Slutsatserna användas som en vägledning och riktlinjer för flera företag och marknadsförare som funderar på eller har bestämt sig för att produktplacera i bloggar.

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    Produktplacering i bloggar - Vägen till generation Y
  • 19.
    Abrahamsson, Caroline
    Halmstad University, School of Business, Engineering and Science.
    Swedish SME companies revisited ten years after2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
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  • 20.
    Abrahamsson, Caroline
    Halmstad University, School of Business, Engineering and Science.
    The advantages of social capital for businesses on Facebook2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
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  • 21.
    Abrahamsson, Caroline
    Halmstad University, School of Business, Engineering and Science.
    The nature of friends on Facebook2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
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  • 22.
    Abrahamsson, Caroline
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Lezis Israelsson, Jennifer
    Halmstad University, School of Business, Engineering and Science.
    Nilsson, Viktoria
    Halmstad University, School of Business, Engineering and Science.
    Identifying influencers on Instagram: Important factors to consider when identifying influencers to use for sponsorships and collaborations2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The growth of the Internet and social media has led to companies considering the use of influencers in sponsorships and collaborations on Instagram. The subject has been problematized and the gap found is a need for a framework combining different factors when identifying influencers, which resulted in the following research question; From both a company- and consumer perspective, which factors are important to take into account when identifying an influencer for sponsorships and collaborations on Instagram?

    The purpose is first to identify and incorporate important factors discussed in previous research into a proposed framework, which aims to be used when identifying influencers to sponsor on Instagram. Second, after conducting the empirical research, the framework is extended depending on the new collected information. Background theories and concepts that lay the foundation to influencer marketing are presented. Also, previous frameworks regarding identification of influencers are introduced. The theoretical framework chapter is concluded with a proposed framework alongside introducing the factors.

    Abductive research strategy is used as well as a method triangulation, using both a qualitative and a quantitative approach. The study is an explorative research due to conducting both a documentary analysis and a questionnaire. The factors studied have shown to be of different importance for companies and consumers.

    The findings indicate that there are multiple types of influencers. The Updated influencer identification model consists of seven important factors; ideal, trust, popularity, productivity, managing sponsorships and collaborations, information content and visual aspect.

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    fulltext
  • 23.
    Abrahamsson, Louise
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Tover, Sofie
    Halmstad University, School of Business, Engineering and Science.
    Hållbarhetsredovisning: En undersökning av hur lag (2016:947) om ändring i årsredovisningslagen (1995:1554) påverkar stora företag2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    From the fiscal year of 2017 and onwards, large companies in Sweden will be obligated by

    law to publish a sustainability report. Amendment (2016:947) to the Annual Account Act

    (1995:1554) is based upon an EU directive, which aims to create transparency and openness

    among companies. The amendment will affect about 1600 Swedish companies and aims to

    make companies more transparent and thus consider how their businesses affect the world.

    Scandals and crises from all over the world are contributing to the increasing demands and

    expectations on companies taking responsibilities for their actions. The sustainability reports

    aims not only to help companies operate a more sustainable business, but also to

    communicate their sustainable progress to stakeholders. Sustainability is a current issue and

    poses major challenges for companies, at which the amendment aims to respond. Hence the

    research question is: how does the amendment (2016:947) to the Annual Account Act

    (1995:1554) affect the sustainability reporting of large companies? To answer the research

    question we have assumed a qualitative method with inductive approach. An empirical study

    has been conducted with both visit and telephone interviews with six respondents responsible

    for the sustainability reporting on six different companies affected by the amendment. An

    additional three interviews have been conducted with auditors working with advisory and

    review of sustainability reports. The study shows that the largest companies are unlikely to be

    affected by the amendment due to the fact that they are already producing a detailed

    sustainability report. The smaller of the companies concerned and the companies that are

    unlisted will probably need to either develop the existing report or start up a sustainability

    report from scratch. When establishing a sustainability report, companies experience

    problems regarding validation and assurance of the published information. The study shows

    that auditing would be effective in response to this challenge, but auditing is not statutory for

    the sustainability report. As external demands and expectations are increasing, the

    implementation of sustainability in the businesses of companies is growing in importance.

    The study shows that since more companies are obligated to produce a sustainability report,

    the sustainable activities of the company will evolve, which ultimately leads to a more

    sustainable development.

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  • 24.
    Abrahamsson, Mathilda
    et al.
    Halmstad University, School of Business, Innovation and Sustainability.
    Petersson, Julia
    Motordrivet Ledarskap: Skillnader mellan manligt och kvinnligt ledarskap i fordonsbranschen2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Leadership is important when it comes to well-being and development of organizations. The leader has the opportunity to influence the employees to reach their full potential and thereby develop the entirety of the organization. There are both men and women in leadership positions in the automotive industry, but there is a lack of understanding in how they differ in their leadership. This paper aims to explore how leadership strategies differ between male leaders and female leaders in the automotive industry, by comparing twelve interviews with respondents from two different companies. The study was conducted qualitatively with an inductive research approach. The empirical study together with the reference frame resulted in a model that illustrates how the difference in leaderships are used to motivate and develop the employees. In conclusion the study showed that both male and female leaders’ intent to motivate and personally develop the employees, but they have different approaches achieving it. Male leaders tend to encourage, challenge and promote independence to earn trust while the females tend to use feedback, communication, inclusion and be present in their leadership.

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    fulltext
  • 25.
    Abt, Tobias
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Erath, Fabian
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Power of E-Motion: Business Model Innovation for the Introduction of Electric Cars to China2014Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    E-Cars challenge prevailing business practices, especially in industrial sectors that heavily depend on the use of fossil fuels such as the automobile industry. The sustainable powertrain has to fight against prejudices towards a lack of performance, long charging times, the fear of too short driving ranges and a long list of other concerns. However, hazardous environmental pollution in Chinese megacities as well as changes among the consumers’ mindsets and purchasing behavior claim for a change in the product portfolios of today´s car manufacturers. In the western world we can see a successive (although hesitant) penetration of the markets by E-Cars. However, the Chinese market is still almost untouched and car manufacturers have just started to show the first signs of action. This phenomenon is mainly based on differences among the markets, especially the customer segment, partnerships and the proposition of value in China differ compared to the western markets. Furthermore, there are dissimilarities between China and the western car markets when it comes to political, legal and social aspects. To successfully introduce E-Cars to China, car manufacturers have to develop business models that transform the specific characteristics of E-mobility to create economic value and overcome the barriers that preclude them from penetrating the market. Of course, not an entirely new Business Model is needed. However, car manufacturers have to consider various aspects to innovate among their existing ones. A key prerequisite to enter a market with new products or services is to understand it. Based on a qualitative analysis about the introduction of E-Cars to China we therefore conducted an in-depth PESTEL-Analysis by hand of secondary data as well as an interview with a Shanghainese Business Manager of the Auto Components Working Group from the European Chamber of Commerce in China. After this market description we analyzed the Business Models of two German car manufacturers from the premium segment, which on the one hand operate successfully in the Chinese market and on the other hand, already show some movement in terms of E-Cars – the BMW AG and the Daimler AG. In our analysis we give valuable information about the two companies’ current Business Models, according the nine building blocks of the business model canvas and in regard to the data emerging from the PESTEL-Analysis. The conclusion chapter gives an overall discussion of the most important findings emerging from the analysis with regard to the business operations and the existing business models of the two car manufacturers. Findings have been evaluated on a global level and substantially transferred to a national level on the Chinese market by hand of the information from the PESTEL-Analysis. Furthermore, we offer important implications for the adaption and adjustment of high consideration areas of a car manufacturer Business Model as well as the future of the Business Models of a car manufacturer to successfully introduce E-Cars to China.  

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    Master-Thesis_Power-of-E-Motion_Abt-Erath_2014
  • 26.
    Achard, Paola Olimpia
    et al.
    Universita' degli Studi dell'Aquila, Faculty of Economics, L'Aquila, Italy.
    Nucciarelli, Alberto
    Technische Universiteit Eindhoven, Department of Technology Management, Eindhoven, The Netherlands.
    Rosato, Roberto
    Salini Costruttori S.p.A., Roma, Italy.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Risk Identification in the Infrastructure Construction Industry: A Supply Chain Case Study2008In: International Journal of Logistics Economics and Globalisation, ISSN 1741-5373, E-ISSN 1741-5381, Vol. 1, no 3–4, p. 343-356Article in journal (Refereed)
    Abstract [en]

    The objective of this article is to describe the risk identification within a supply chain of an infrastructure construction project. This research is based on a case study of risk management within a supply chain in the infrastructure construction industry. Data have been collected from an international company emphasising the stage of risk identification. A particular view of risk management has been adopted. More specifically, a way to identify risk within the construction industry has been given. Technical and operational evidences have been revised and organised in order to take a first step in the direction of a systematic treatment. It has highlighted some crucial issues dealing with risk identification, while risk assessment and risk response provide an opportunity for further research. The article has underlined how risk management can be seen as the way to discover existing risks that are preventing firms from advancing their strategy. Main insights that emerged dealt with five categories: strategic objectives; critical success factors; environment and stakeholder influences; key performance indicators and principal risks; principal risk response strategies.

  • 27.
    Achtenhagen, Leona
    et al.
    Jönköping International Business School.
    Andersson, Svante
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Laurell, Hélène
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Frühe Internationalisierung eines Unternehemens im Hoch-technologiebereich: Treiber und Hindernisse2011In: ZfKE - Zeitschrift für KMU und Entrepreneurship, ISSN 1860-4633, Vol. 59, no 2, p. 125-140Article in journal (Refereed)
  • 28.
    Acosta, Eduardo
    et al.
    Halmstad University, School of Business, Innovation and Sustainability.
    Knese, Lisa
    Halmstad University, School of Business, Innovation and Sustainability.
    Entrepreneurial Skills under the context of Sustainable Entrepreneurship2021Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to explore how previously developed traditional entrepreneurialskills is connected with the recently established entrepreneurial activity, called sustainableentrepreneurship as well as to help sustainable entrepreneurs to build the necessary skills thatincrease the development of projects aiming to balance social, environmental, and economicalproblems. Therefore, the research question to answer in this study is ‘’Which entrepreneurialskills (or set of skills) must be acquired and nurtured by entrepreneurs to successfully flourisha sustainable business?’’. The procedure is based on interviews with eight individuals withrelevant experience within sustainable entrepreneurship and whom operate in businesses thatoffer sustainable products and/or services, operate in a sustainable way regarding social,environmental or economic were chosen. The results indicate that there are other skills that donot fit the traditional entrepreneurial skills presented by Lichtenstein and Lyons (2001) andthat a fifth category could be imprinted into the entrepreneurial skills necessary to flourish asuccessful business.

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  • 29.
    Adams, Kweku
    et al.
    University of Bradford, Bradford, United Kingdom.
    Attah-Boakye, Rexford
    University of Nottingham, Nottingham, United Kingdom.
    Yu, Honglan
    University of Huddersfield, Huddersfield, United Kingdom.
    Johansson, Jeaneth
    Halmstad University, School of Business, Innovation and Sustainability.
    Njoya, Eric Tchouamou
    University of Huddersfield, Huddersfield, United Kingdom.
    Female board representation and coupled open innovation: Evidence from emerging market multinational enterprises2023In: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 124, article id 102749Article in journal (Refereed)
    Abstract [en]

    Little research has been done on female board representation in emerging market multinational enterprises (EMNEs). Our paper considers the role of female board representation and its impact on open innovation (OI) in the unique context of emerging markets. We draw on upper echelons and institutional theories to understand how female board representation and cross-country institutional contexts influence coupled OI. Combining a 10-year (2009–2019) dataset with a rich in-depth content analysis of 183 (EMNEs) engaged in OI, our results reveal a significant positive association between female board representation and a firm's commitment to coupled OI initiatives. We also find that country-level institutional factors affect and positively moderate the relationship between female board representation and coupled OI. In emerging market environments where managerial perception and cultural beliefs sometimes hinder the promotion of females into top positions, our work has implications for EMNEs regarding how they harness diversity. We contribute to the OI literature by showing that female board representation enhances corporate OI investment within EMNEs. © 2023 The Authors

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  • 30.
    Adamsson, Julia
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Annie, Danås
    Halmstad University, School of Business, Engineering and Science.
    Millennials komplexa attityd gentemot grön klädkonsumtion: En kvalitativ studie om millennials attityd gentemot klädkonsumtion2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The consumption has increased by 40% in just a few decades, which has given a negative impact on the environment. At the same time, millennials also called generation X, have a huge purchasing power compared to other generations. A major problem of unsustainable clothing consumption is fast fashion. Millenials are the biggest target group for fast fashion companies and are those who buy more products than any other target group. Through this thesis, we want to provide with motivation, attitude and values for both sustainable consumption and unsustainable consumption.

    The aim is to investigate the target group of millennials and their attitudes towards environmentally consciousness and what motivates them in their purchase decision when it comes to clothing consumption. This should, among other things, make it easier for marketers to know how to best reach out to the group who has the highest purchasing power.

    Through 20 qualitative in-depth interviews with as many men as women, they have been interviewed regarding their views, attitudes and behavior regarding clothing consumption and sustainable clothing consumption. The study's results show that many millenials are not ready to buy green clothing for various reasons such as pricing and trust in companies. Other interesting discoveries about norms and self-image is also emerged.

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  • 31.
    Adamsson, Sören
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Tahir, Muhammad
    Halmstad University, School of Business, Engineering and Science.
    From One to Many - The Impact of Individual's Beliefs in the Development of Cryptocurrency2015Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
    Abstract [en]

    This study analyses the growing area of research that explores the evolution of technology from social and cognition perspective – and how the design and various implementation of technology are being shaped by the factors related to social-constructivism and beliefs systems of individuals. The newly developed technological phenomena of Cryptocurrency – the digital currency for all, provides us with an excellent case to study. We apply social and cognitive processes to understand technology trajectories across the life cycle of cryptocurrency. We thus deepen our understanding by analyzing why and what causes the various technological trajectories in the era of ferment and concluding our research by deriving various technological 'themes'. – that might evolve as the phenomena of cryptocurrency while moving towards the era of dominant design.

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    Sören and Tahir Thesis Final Copy
  • 32.
    Adari, Praveen
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Lakshmipathy, Ganesh
    Halmstad University, School of Business, Engineering and Science.
    Frugal Innovation in Smaller Firms in the West: "How do smaller firms in theWest use Frugal Innovationwhich in its nature best suitedfor emerging markets, havingno subsidiaries in the localmarkets essential to developfrugal solutions for those emerging markets?"2015Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
    Abstract [en]

    Although researchers during the last 5 years have been doing a lot of study onemerging market innovations, and of which Frugal Innovation had its special place. They haveparticularly concentrated on this innovation type on how it re-emerged in the emergingcountries especially India and China and gave it new theoretical definition and a framework.Although this frugal innovation usage is constrained only to the firms located in those emergingmarkets and this innovation has not seen much application in the western smaller firms. In thisresearch our main idea is to develop a theoretical model on frugal innovation for the westernsmaller firms, where currently not much emphasis is given by the previous researchers in thiscontext. To achieve this we have been involved in an action research with a company lookingto enter an emerging market by using frugal innovation strategy for their product development.The output of this research is a theoretical framework model which is sequential and includesall the stages that a firm has to follow as part of a frugal innovation strategy having not muchknowledge of the emerging markets or its customers and who had to rely on external partnersin developing countries to successfully develop frugal innovations. We have also identifiedchallenges firms face in this context and listed out alternatives at each level of the strategy,finally concluded by listing out the future scope of research on frugal innovation in thisparticular area.

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    Frugal Innovation in the West
  • 33.
    Adler, Emilie
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Poricanin, Lejla
    Halmstad University, School of Business and Engineering (SET).
    Jönsson, Caroline
    Halmstad University, School of Business and Engineering (SET).
    En studie om vilken inverkan anställdas självledarskap och arbetstillfredsställelse har på personalomsättningen i restaurangbranschen2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Self-leadership is described as a process where individuals, based on their own ability influences themselves to handle different situations they are exposed to. Previous research indicates that self-leadership strategies have an impact on intrinsic and extrinsic job satisfaction. The research also shows that job satisfaction has an impact on employee turnover. The purpose of this study is to gain an understanding if employees’ self-leadership affects the employee turnover in the restaurant industry by analyzing job satisfaction as a link between self-leadership and employee turnover. The restaurant industry is an industry with high employee turnover, which is facing the challenge of high growth in the future. One of the reasons for the high employee turnover is because the employees have not reached the desired job satisfaction. An individual who deals with its own self-leadership leads to an improvement of job performance and attitude towards its work. A quantitative method in the form of a questionnaire study was conducted to investigate the problem. A total of 302 questionnaires were sent out with 102 completed questionnaires, the response rate was 34 %. The results did not show any direct impact between self-leadership and employee turnover. However, the result agreed with the theories that there is a relationship between self-leadership and job satisfaction and between job satisfaction and employee turnover. This indicates that there is an indirect impact between self-leadership and employee turnover.

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    En studie om vilken inverkan anställdas självledarskap och arbetstillfredsställelse har på personalomsättning i restaurangbranschen
  • 34.
    Adolfsson, Amelie
    et al.
    Halmstad University, School of Business, Innovation and Sustainability.
    Rosenkvist, Emilie
    Halmstad University, School of Business, Innovation and Sustainability.
    Budgetering i växande företag: En studie av hur svenska företag i tillväxtfasen arbetar med budgetering2022Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Budgetering har under flera år varit omtalat och fått en del kritik för att bland annat vara tidsoch resurskrävande. Trots detta finns det idag mängder av företag som använder sig av någon form av budgetering som hjälp för att hålla koll på sin ekonomi. Budget finns till som ett hjälpmedel och kan användas på olika sätt, de tre vanligaste budgetarna är resultatbudget, likviditetsbudget och budgeterad balansräkning. Företag i tillväxtfasen kännetecknas av att vara impulsiva och att de hela tiden behöver anpassa sig mot marknaden för att kunna öka sin tillväxt. I ett företag som befinner sig i tillväxtfasen kan strukturen i företagen se väldigt olika ut och företagen jobbar mot olika mål. Syftet med den här studien är därför att skapa en förståelse för hur företag i tillväxtfasen arbetar med budgetering och ekonomiska planering samt hur arbetssättet har förändrats över tid. Då avsikten har varit att undersöka företagens arbetssätt har ett kvalitativt angreppssätt valts till denna studie. Studien har genomförts genom intervjuer med ett fåtal utvalda företag som befinner sig i tillväxtfasen. De svar som respondenterna givit har sedan analyserats med hjälp av en analysmodell innehållande tre olika steg för analys. Slutsatserna i denna studie är att företagen arbetar på liknande sätt med att skapa årliga budgetar som följs upp månadsvis. Företagens olika stadier hade även betydelse för hur företagen arbetar med budget eftersom stadierna innebär att företagen har kommit olika långt i sin tillväxt. Användningen av budget i företag i tillväxtfasen är av stor betydelse eftersom att det skapar kontroll och engagemang i företaget. Studien visade även att alla var positivt inställda till budget och mötte inte alls den kritik som riktats mot budgetering

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  • 35.
    Adolfsson, Lisa
    et al.
    Halmstad University, School of Business, Innovation and Sustainability.
    Johansson, Moa
    Halmstad University, School of Business, Innovation and Sustainability.
    Distansarbetets påverkan på verksamhetsstyrningen: En studie med syfte att undersöka hur lönsamhet, produktivitet och motivation påverkas vid ett ökad distansarbete.2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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  • 36.
    Aerts, Ria
    et al.
    Global Opportunities Commercialization, Melbourne, Australia; Ku Leuven, Leuven, Belgium.
    Pikkarainen, Minna
    University Oslomet, Oslo, Norway; Oulu Business School, Oulu, Finland.
    Xu, Yueqiang
    Oulu Business School, Oulu, Finland.
    Andersson, Svante
    Halmstad University, School of Business, Innovation and Sustainability.
    Overcoming hospital resistance in an international innovation co-creation2023In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 187, article id 122195Article in journal (Refereed)
    Abstract [en]

    The health sector is very specific and difficult market for firms to access and deal with. The main reasons for this is that the healthcare systems are in continuous change, the co-creation processes in hospitals are complicated involving many different actors which also affects on firms commercialization and internationalization approaches. However, there is a growing demand of health services and the sector is growing also due to the COVID situation, that has been dramatically speeding up the digitalization of the healthcare services in the hospital settings. Approaching international hospital markets is, however, challenging for the start-up companies. On their journey they are facing a resistance, that they have to overcome in many different ways. The aim of this paper is to increase understanding how a start-up can overcome hospital resistance in an international innovation co-creation process. The results of are based on in depth case study in which the data collection was done over the four years of data gathering. The paper highlights how start-up companies can overcome the resistance in the international innovation co-creation in the hospital markets. It shows the importance of different activities, actors, capabilities and international activities in different phases of the international innovation co-creation journey. © 2022

  • 37. agostini, alessandro
    Differences in Business Model Innovation: A challenges' perspective2014Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
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    Differences in Business Model Innovation
  • 38.
    agostini, Alessandro
    Halmstad University, School of Business and Engineering (SET).
    Winning Customers in the Era of Cloud Business Intelligence:: Key Adoption Factors from a Small and Medium Enterprise perspective2013Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Due to the fast development of new technologies, the Business Intelligence market is changing rapidly, forcing vendors to adapt their offerings to the customers’ needs. As the amount of data available to companies has been substantially increasing in the past years, the need of suitable software tools that perform the right analyses became essential, even in the small and medium sized business' environment. The previous literature,focused on big firms and traditional implementation of Business Intelligence solutions, highlighted the importance of understanding the key factors in successful projects. In the past few years, a new delivery model for Business Intelligence software is taking place: the cloud computing. To date, key factors for adopting cloud Business Intelligence in small and medium sized enterprises (SMEs) have not been systematically investigated. Existing studies have rarely considered these arguments and we lack of a proven framework. This paper is aimed to fill this gap and the structure of the article is subordinated to this objective.

    Firstly, the thesis offers an overview of the subject and the terminology used in it with the purpose of facilitating the understanding of a rather complex argument. Therefore, it starts with a short historical overview of the Business Intelligence sector, it defines the term Business Intelligence, and it explains both the characteristics of the Business Intelligence systems (cloud vs on-premise) and the importance of having a business intelligence solution for SME.

    Subsequently, the theoretical framework of this study is defined, combining the prior theories and empirical data collected through the interviews with four Business Intelligence vendors and customers. Initially, the existing Critical Success Factors (CSFs) of IT and BI projects proposed by different authors in the literature are reviewed. Afterwards, the evaluation criteria for the cloud software are taken into consideration. By integrating insights drawn from these studies, as well as adding new factors coming from the interviews, a framework has been created and utilized as a basis for the further questionnaire development.

    The choice of pursuing both the quantitative and qualitative approaches is aimed at improving the study’s reliability. Empirical data are mainly primary data, collected during a survey and four interviews, supported by secondary data such as general companies' reports, market and trends analysis from trustworthy sources.

    Based on the findings, the author of this thesis has ranked the key aspects of a cloud BI adoption in SMEs. It is revealed the most important key adoption factors that SMEs evaluate when purchasing a cloud BI solution are the level of software functionalities, the ubiquitous access to data, the responsive answers to customer support requests, the ability to handle big amount of data and the implementation cost.

    Regarding the managerial implications, the study’s practical relevance consists in offering to BI suppliers' managers, executives and decision-makers interesting areas of discussion for improving the knowledge of SMEs' needs. Moreover, the results of this investigation can be used by Business Intelligence newcomers as a guidance for evaluating solutions available in the market. 

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    Winning Customers in the Era of Cloud Business Intelligence: ! Key Adoption Factors from a Small and Medium Enterprise perspective
  • 39.
    Agostino, Alessandro
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Solberg Søilen, Klaus
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Gerritsen, Bart
    Faculty of Industrial Design Engineering, TU Delft, Netherlands.
    Cloud solution in Business Intelligence for SMEs – vendor and customer perspectives2013In: Journal of Intelligence Studies in Business, ISSN 2001-015X, E-ISSN 2001-015X, Vol. 3, no 3, p. 5-28Article in journal (Refereed)
    Abstract [en]

    The aim of this study was to identify key success factor for SME customers of cloud based Business Intelligence products. A deep interview was made with four producers and a questionnaire was carried out among 36 SMEs. The findings suggest that the most important CSFs were the level of software functionalities, the ubiquitous access to data, responsive answers to customer support requests, handling large amounts of data and implementation cost. Each of these factors addresses a specific area that customers pay close attention to during the adoption process of a cloud BI solution. Offering ubiquitous access to date and respsonsive answers to customer requests are particularly emphasized for SMEs. We also found that industry tailored software is preferred, monthly or quarterly billings, and contact by email or phone for service. The paper shows recommendations, implications of research and suggests further research on the topic.

  • 40.
    Ahdrian, Matilda
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Claudén, Emelie
    Halmstad University, School of Business, Engineering and Science.
    The importance of value-based leadership: A framework of factors related to a manager's perception of value-based leadership2019Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: Value-based leadership is needed and demanded in today’s complex and changing business environment. Values facilitate upcoming obstacles and difficult situations that everyone in an organization encounters. Hence, a manager should be able to lead and influence the entire organization towards these values, which make the role of the manager essential. Research argue for the effectiveness of implementing value-based leadership in organizations. Yet, less is known about how today’s companies and managers work with it, and what the factors are related to it.

    Research QuestionHow are managers working with value-based leadership and how can certain factors be related to it?

    Purpose: The purpose of this study is to describe how managers both view and work with value-based leadership in terms of social transformation, organizational culture and leadership behavior. Further, to explain how certain factors are related to value-based leadership in the company. The study also aims to develop and broaden the academical field with a framework of value-based leadership in order to create a deeper understanding of value-based leadership in practice and its possible outcomes.

    Method: A qualitative approach was used during this study, where ten managers from four Swedish companies from the private sector were interviewed. These companies were chosen due to their awareness of value-based leadership and clarification of values.

    Theoretical framework: The framework consists of three theoretical blocks: value-based leadership, leadership behavior, and organizational culture. Based on this, an analyze model was created to facilitate the analysis of the empirical data.

    Findings: All managers and their companies are working in accordance with value-based leadership, but to different extents, which is partly due to social transformation in terms of a shift in generations and social sustainability. The factors trust and values are most emphasized and related to value-based leadership, while the factors organizational culture and self-leadership are less emphasized. Still, the authors claim that these factors are crucial in value-based leadership.

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  • 41.
    Ahlbeck, Iselin
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Johansson, Ida-Paulina
    Halmstad University, School of Business, Engineering and Science.
    Hållbarhet - styrning, arbete och redovisning: Arbetsförloppet med hållbarhetsfrågor i sex stora svenska textilföretag2015Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Problembakgrund: Ekonomiska kriser och hållbarhetskriser har lett till förändringar i sociala, ekonomiska och ekologiska förhållanden världen över. Företag börjar ta större ansvar för hållbarhet men kan uppleva stora svårigheter att uppnå sina hållbarhetsmål. Detta beror på att det saknas förståelse för hur processen ser ut. Beslutsfattare har svårigheter med att skapa en plan som går ända från hållbarhetsvision till hållbarhetsredovisning via strategi, implementation och prestationsmätning. Textilindustrin spelar en stor roll i den globala ekonomin, och har stor påverkan på sociala och miljömässiga frågor. Studien undersöker hur arbetsförloppet med hållbarhetsfrågor ser ut hos sex stora textilföretag: KappAhl, Hemtex, Åhléns, Haglöfs, Indiska samt Gudrun Sjödén.

    Frågeställning: Hur ser arbetsförloppet ut i svenska textilföretags verksamhet från att hållbarhetsmål utformas till att resultat redovisas?

    Syfte: Syftet med uppsatsen är att beskriva och analysera arbetsförloppet i stora svenska textilföretag från att hållbarhetsmål utformas till att resultat redovisas, och generera en ökad förståelse för detta.

    Metod: För att få fram relevant data med utgångspunkt i frågeställningen utfördes en kvalitativ studie. Eftersom det saknas kunskap kring frågeställningen har studien ett induktivt angreppssätt där ökad förståelse inom området försöktes skapas. Detta gjordes med hjälp av intervjuer med personer som aktivt arbetar med hållbarhetsarbete i respektive företag.

    Resultat:Studien har identifierat ett arbetsförlopp över hållbarhetsarbetet i de undersökta företagen bestående av vision, mål, strategi/plan,genomförande och redovisning. Studien har även funnit faktorersom påverkar hållbarhetsarbetet. Dessa är lönsamhet, mål, strategi, budget, struktur, kultur, lärande, samarbete, integration samt redovisning. Studien har även ökat förståelsen för vikten av att integrera hållbarhet i hela verksamheten.

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    Hållbarhet - styrning, arbete och redovisning
  • 42.
    Ahlberg, Jenny
    Halmstad University, School of Business and Engineering (SET).
    Släktbandens betydelse för styrelsens funktioner i familjeföretag2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Familjeföretagen dominerar många av världens ekonomier, och är speciella eftersom familjen ofta finns med i företagets ledning och styrelse. Just på grund av släktrelationerna kan styrelseledamöter som är familjemedlemmar tänkas ge en speciell karaktär till styrelsen, som i sin tur kan tänkas påverka betoningen på styrelsens funktioner, det vill säga de uppgifter styrelsen ägnar sig åt. Uppsatsens syfte är med detta som bakgrund att förklara släktbandens betydelse för styrelsens funktioner i familjeföretag.

    I uppsatsens teori behandlas familjen utifrån tre delar, vilka är om styrelseledamöterna är familjemedlemmar eller inte, hur nära släkt de är, samt om flera generationer inom samma familj finns representerade i styrelsen. De två senare delarna kombineras till något som kallas släktkoefficient, som anger ett medeltal för hur nära släkt styrelseledamöterna är. De olika styrelsefunktioner som teorin utgår från är kontroll, hantering av resursberoende samt konfliktlösning.

    Undersökningen genomfördes genom två enkäter samt genom insamling av kompletterande information från Affärsdata. Resultatet blev fullständiga svar från 94 familjeföretag. I analysen visade det sig att fyra styrelsefunktioner kunde identifieras, närmare bestämt kontroll, hantering av resursberoende, konfliktlösning och beslut, där den senare behandlats som en del av konfliktlösning i teorin.

    I analysen undersöktes samband mellan de tre delarna i familjedimensionen samt de fyra styrelsefunktionerna. Det visade sig finnas samband mellan släktkoefficienten och betoningen på funktionerna kontroll, hantering av resursberoende samt beslut, vilket kan tolkas som att släktrelationerna i styrelsen har betydelse för betoningen på dessa funktioner. Det fanns också samband mellan antalet generationer i styrelsen och betoningen på konfliktlösningsfunktionen. Uppsatsens bidrag är att ha påvisat betydelsen av hur nära släkt styrelseledamöterna är för styrelsens funktioner.

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    FULLTEXT01
  • 43.
    Ahlberg, Johan
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Nelje, Joel
    Halmstad University, School of Business and Engineering (SET).
    Kraftvärmeverk i glesbygd - en möjlighet?2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Our purpose in this paper is to examine if there is any profitability for a company with a factory in the timber industry to invest in a combined heat and power, CHP. Based on analysis and the results that the paper generates, we will give Derome AB a suggestion on how it is a profitable investment or not to installing in a CHP.

    By investing in a CHP plant, you can get a high efficiency, which means that companies can use their resources more effectively. The Swedish wood industry has by-products of production that can be used for combustion in their boiler which is an advantage.

    The essay is a qualitative study where we have a case company, Derome AB. In this company, we interviewed two employees who have knowledge in the study. They have helped us to provide information and data about their business.

    We chose to use the pay-off- and the net present value method, NPV, to see if there are profitable advantages for the investment. For investment decisions these two methods are the most common for companies. Pay-off is a simply method to see whether an investment is profitable, while the NPV is a more accurate method.

    CHP plants produce both electricity and heat for consumption. They have a high efficiency between 80-90%. Previous studies show that Sweden is in a situation where they need to install more CHP to expand the district heating network and to increase electricity production. CHP will according to previous studies also be an important part of Sweden's electricity supply.

    Swedish timber industry is important for Swedish exports and has nearly 270 thousand employees either directly or indirectly. Wood industry has a great potential for expansion to produce both electricity and heat.

    The conclusion of our study indicates that there are profitability advantages of investing in a CHP plant in Kinnared. The investment could be seen as an environmental investment and therefore use a low discount rate in NPV. But for Derome AB it can not be seen as an investment profitable when they use a 12% discount rate and 15% in return on investment. The pay-off time for the investment can be seen as profitable by both authors and Derome AB.

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    Kraftvärmeverk i glesbygd - en möjlighet?
  • 44.
    Ahlberg, Johan
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Nelje, Joel
    Halmstad University, School of Business and Engineering (SET).
    Revisorn och revisionens roll i ideella föreningar - en studie på idrottsföreningar2013Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Non-profit organizations have a large and significant role in Swedish society and Thunberg (2006) choose to express it like Sweden stops without nonprofit effort. But in several non-profit organizations, and then perhaps especially in sports, there exist problems with the economy. Tate (in Vermeer, Raghunandan & Dana, 2009) explains that the audit of non-profit organizations differs from the audit of for-profit companies as they often have differences in culture, organizational structure, financial requirements, accounting standards, financial reporting, financial statements and the auditor's risk environment. While the audit is different, it should also be noted that in the vast majority of non-profit organizations, there are no statutory requirements for audit, but despite this, 99% of all non-profit organizations have some form of audit regulated by their statute (Lundén & Lindblad, 2011). Meanwhile, several Swedish sport federations began using more and more of the elite licenses for clubs which play in the highest and higher series.

    Purpose of the study: With this study, we want to describe and analyze the auditor and the audit's role and influence in sports. The aim is also to develop a study to understand whether the auditor is of importance for survival and sports club building and the fulfillment of their goals. This has been a contributing factor to our research question: What is the auditor and the audit's role and influense in Swedish non-profit sports clubs and what is their significance in the sports association's work with economic goals versus goals of achievements?

    Method: We chose to conduct a qualitative study and has worked with an inductive approach. In this study, we have chosen to focus on two groups of respondents in our empirical data collection: sports and auditors in sports. We interviewed three sports clubs and four auditors.

    Results and conclusions: We believe this completed study say that the auditor is an important part of sports associations in Sweden. By being able to be of assistance to them as there always exists knowledge that is needed to make important decisions for the association. We also find that although the purpose and aim of the activities of sports associations and the companies are different, this do not change the auditor's role in any substantial way, but work on the same basic principles of business. However, independence is something that can be questioned in several clubs as it seems, without that auditors put any more emphasis on it. 

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  • 45.
    Ahlberg, Niklas
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Pettersson, Olle
    Halmstad University, School of Business and Engineering (SET).
    Musiken är framtiden: En studie om hur musik kan bygga varumärkeskapital2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Studien visar att strategiskt arbete med musik för att bygga varumärkeskapital kan användas på många olika sätt för att stärka varumärket. Alla organisationer är olika och musik kan hjälpa varumärken att differentiera sig mot konkurrenterna. Att koppla varumärket till musik genererar ett starkare varumärkeskapital oberoende av hur stark kopplingen är till musiken, förutsatt att organisationen är medveten om att musik påverkar hur varumärket uppfattas. Att stegvis förbättra och utveckla användningen av musik i kommunikationen anser vi är av vikt då både den egna marknaden och musikindustrin kontinuerligt utvecklas. Att varumärket innehar en egen strategisk musikplattform som uppfattas trovärdig av marknaden, anser vi är det mest effektiva.

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    Musiken är framtiden - En studie om hur musik kan bygga varumärkeskapital
  • 46.
    Ahlbom, Joel
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Andersson, Daniel
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    E-bike users are lazy… and healthy: A study in consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others avoid them.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Research question: To examine what aspects affect some consumers to avoid e-bikes and others to desire them.

    Purpose: The main purpose of this study is to see if e-bikes have a symbolic value. We aim to see if e-bikes is associated as an environmentally friendly product. We will examine stereotypes and brand avoidance. Further we will see what attributes consumers associate with typical users of e-bikes.

    Theory: To test our research question we chose our main theory of the matching process between self-image and typical user. Prior studies on e-bikes in areas as typical users and environment were analyzed. Previous studies on e-bikes were analyzed in areas such as environment and typical users.

    Methodology: A survey was made on two groups who are underrepresented in sales of ebikes. Students aged 21-30 and cycling enthusiasts.

    Results and conclusions:

    • We found that e-bikes have symbolic value.

    • Many respondents perceive e-bike users as environmentally friendly, comfortable and lazy.

    • E-bikes being perceived as environmentally friendly can be a pre-purchase indicator for students, but not for cycling enthusiasts

    • Different groups of students have conflicting user imagery, one group describe e-bikers as lazy, and another group describe e-bike users as healthy

    • The stereotype that e-bike users are old is not very frequent

    • Viewing e-bike users as lazy influences impacts the perceived value and are likely to lead to brand avoidance

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  • 47.
    Ahlin, Lina
    et al.
    Lunds universitet, Lund, Sverige.
    Gabrielsson, Jonas
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL). CIRCLE, Lunds universitet, Lund, Sverige.
    Wennberg, Karl
    Handelshögskolan i Stockholm, Stockholm, Sverige.
    Akademiskt entreprenörskap ger samhällsekonomisk vinst: Entreprenörskap och företagande bland akademiker under perioden 2004–20092013Report (Other (popular science, discussion, etc.))
    Abstract [sv]

    I denna rapport analyseras samhällseffekter av satsningar på akademisk utbildning genom att se på hur akademikers involvering i kunskapsintensivt företagande under perioden 2004-2009 bidrar till nya arbetstillfällen och ekonomisk tillväxt. I rapporten fokuseras särskilt fyra huvudsakliga grupper av akademiker: civilekonomer, civilingenjörer, jurister samt läkare/ tandläkare (medicinare). Rapporten är författad av Lina Ahlin; verksam vid CIRCLE och Nationalekonomiska institutionen/Lunds Universitet, Jonas Gabrielsson; verksam vid CIRCLE/Lunds Universitet och Sektionen för Ekonomi och Teknik/Högskolan i Halmstad, samt Karl Wennberg; verksam vid Centrum för Entreprenörskap och Affärsskapande/ Handelshögskolan i Stockholm och Ratio - Näringslivets Forskningsinstitut.

    Rapportens resultat visar genomgående att akademikers företag bidrar till nya arbetstillfällen och ekonomisk tillväxt i betydligt högre utsträckning än andra företag. Det finns även stora skillnader mellan företag som startas och drivs av individer med olika akademiska utbildningsinriktningar. Civilekonomers och civilingenjörers företag skapar betydligt fler nya arbetstillfällen än juristers och medicinares företag. Samtidigt är bidraget från civilekonomers företag till nya arbetstillfällen cirka 20 procent högre än civilingenjörernas företag.

    Utöver sammanställningen av akademikerföretagens bidrag till nya arbetstillfällen och ekonomisk tillväxt presenterar vi också ett antal pedagogiska och användbara nyckeltal för att mäta den entreprenöriella avkastningen från investeringar i akademisk utbildning. Denna avkastning baseras på akademikerföretagens bidrag till nya arbetstillfällen och ekonomisk tillväxt i förhållande till statens kostnader för olika typer av akademiska utbildningar. I analysen finner vi att om myndigheterna satsar 10 000 kronor på en akademisk utbildning så har detta generellt sett en god entreprenöriell avkastning för samtliga utbildningsgrupper.

    Vi finner även att resultaten skiljer sig markant åt mellan olika akademiska utbildningar. Våra resultat visar att juristers och framförallt civilekonomers företag genererar betydligt fler nya arbetstillfällen per statlig utbildningskrona jämfört med civilingenjörers och läkares/ tandläkares företag, framförallt eftersom kostnaden för att utbilda de senare grupperna är så pass mycket högre. Skillnaderna i entreprenöriell avkastning mellan de olika akademiska utbildningsgrupperna i termer av löneutbetalningar och skatteintäkter baserat på företagens omsättning är mycket snarlika de skillnader som vi finner för nya arbetstillfällen.

    För att driva på tillväxten och den industriella utvecklingen i ekonomin behöver Sverige individer och företag som kan omsätta teknologi och ny kunskap till produkter och tjänster. Förhoppningen är att rapporten skall bidra till den fortsatta debatten kring hur akademiker bidrar till den samhällsekonomiska utvecklingen genom involvering i kunskapsintensivt företagande och entreprenörskap.

  • 48.
    Ahlm, Maja
    et al.
    Halmstad University, School of Business, Innovation and Sustainability.
    Löfgren, Linnea
    Halmstad University, School of Business, Innovation and Sustainability.
    Att hantera en VUCA- värld: Är byggbranschen agil?: En kvalitativ fallstudie om arbetssätt och ledarskap på tre ledningsnivåer2023Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: Coping in a VUCA-world: is the construction industry agile? - A qualitative case study on working methods and leadership at three management levels. 

    Background: As the world experiences more rapid changes, higher uncertainty, more complexity, and ambiguity, the term VUCA has become increasingly common. The phenomenon of VUCA prime is considered a tool for dealing with the challenges that arise in a VUCA-world. The construction industry is depicted in previous research as traditional and conservative, both in terms of working methods and leadership. While agile working methods are proposed for managing the VUCA context, theory believes that it is difficult to apply agility in the construction industry, which is designed in project forms based on clear phases. Therefore, interest was raised in investigating to what extent agile working methods are used to deal with the challenges that arise in a VUCA-world and if the working methods differ depending on the management level. 

    Purpose: This study aims to understand which challenges occur in an organization, in a VUCA-world, and to explain how agile working methods are practically applied at different management levels within projects in the construction industry.

    Research question: To which extent is the construction industry using agile working methods? Can the agile way of working relate to the use of VUCA prime, and does the application of the way of working differ depending on the management level?

    Method: The study is based on a qualitative research method where seven leaders at three different management levels within the construction industry have been interviewed. The study’s research approach has mainly been deductive, but there are elements of inductiveness, hence the study is abductive from an overall view. 

    Conclusions: The conclusion presents challenges linked to each management level. The conclusion shows that agile working methods are applied in the construction industry, but there is more potential in enabling implementation to permeate all management levels. Norms and attitudes are discussed in relation to the introduction of new working methods. Transformative leadership based on partnership is used to advantage to create clarity and understanding in the industry, which in turn enables agility. 

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  • 49.
    Ahlmark, Marcus
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    von der Esch, Ulric
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Ränderna som aldrig går ur: En studie om yrkesidentitet i Försvarsmakten2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Officers in today’s Swedish Armed Forces are part of an organization that for more than 30 years has been going through a constant flow of political and economic cut backs, with a drastic reduction in both size, numbers and importance as a result. However, as a consequence of the deteriorating security situation in the Baltic Sea region, the Swedish Armed Forces are now about to enter a phase of expansion again for the first time since the Cold War. Ever since the occupation of the Swedish military officer got professionalized sometime during the 17th cen- tury, it has gone through a number of similar phases – not only regarding its practice, but also its stature in society. Well into the 1900s, being a military officer in Sweden was associated with social status and was almost considered as much of a lifestyle as a profession. Today, the situation is quite different.

    What raised our curiosity is how we as officers, together with our professional community as a whole, view our profession today, in particular given the background above. How proud are we really to be military officers these days? Do we wear our uniforms with the same pride and self- assurance as we did 30 years ago? It soon became clear that the answers lie hidden within something both frail, complex and changeable that we as officers carry with us in everything we do: our professional identity.

    The ambition with this study is to explore the professional identity among today’s officers in order to understand what the main aspects are that shape it and drive it. We have chosen to do so by studying a population of eleven senior officers who all to some degree have experienced the journey the Swedish Armed Forces has taken from being one of society’s key institutions, to becoming more of a marginalized government body among others.

    Our work has resulted in a few key findings. Firstly, we have seen how the core of the profes- sional identity is shaped early on in the career as the individual is being socialized into the institution. The professional identity will then change and transform during the course of a career, but this core will largely remain the same throughout.

    We have also seen how important the feeling of being useful and needed at work is in order to uphold a strong professional identity. Different people have different needs to fulfill in order to achieve this, but regardless – the greater the fulfillment, the more positive the impact. When the institution manages to offer a professional situation where these needs are fulfilled, this will have a strengthening effect on the professional identity. If not, the result will be the opposite.

    The professional identity is also being affected by the general climate in society. The many years of downsizing and cut backs of the Armed Forces, together with general societal changes in attitude toward the institution, have had an obvious negative impact. However, the prospects of expansion and increased funding seem to have spurred a positive change for the professional identity.

    Finally, we have noticed how the individual may be forced to compromise with these needs in order to facilitate a positive career progression. Accepting a job that lies far from the own idea of being useful and needed, but that is favorable for the process of reaching a higher rank, may well have a negative impact on the professional identity.

    This thesis describes how we have arrived at these conclusions.

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  • 50.
    Ahlquist, Emma
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Ryman, Jonatan
    Halmstad University, School of Business, Engineering and Science.
    Bankers processer vid kreditgivning till fastighetsförvärv för företag och privatpersoner: En jämförande studie av likheter och skillnader mellan en privatkredit och företagskredit2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Problemdiskussion: Bankers kreditprocess har under åren utvecklats och utformats till att minimera riskexponeringen och att säkerhetsställa kundens återbetalningsförmåga. Genom de praktiska erfarenheter som marknaden fått under dess olika kriser har strategier och processer utvecklats. Det har förts diskussioner att det nuvarande regelverket med bostadslån till privatpersoner är problematiskt och att stora grupper ställs utanför bostadsmarknaden. Medan att ett företagslån inte har samma krav på låntagaren. Problemformulering: Finns det skillnader i bankernas processer vid kreditgivning till ett fastighetsförvärv för privatpersoner jämfört med företag? Hur och varför skiljer sig processerna åt? Syfte: Syftet med denna studie är att identifiera och beskriva skillnader och likheter i processen för kreditgivning till ett fastighetsförvärv för privatpersoner och för företag. Studien avser att analysera empiri med teori för att ge en djupare förståelse i skillnaderna mellan processerna för en privatkredit jämfört med en företagskredit. Avgränsning: Kreditinstitut som erbjuder både bostadslån och företagskrediter. Metod: Studien utgår ifrån en kvalitativ ansats med deduktiva inslag. Insamlingen av information startar i tidigare forskning, såsom litteratur och vetenskapliga artiklar, som sedan mynnar ut i en grund till insamling av empiriskt material. Det empiriska materialet har samlats in genom sju stycken intervjuer med banktjänstemän. Slutsats: Kreditgivningsprocessen mellan ett företag och en privatperson har stora likheter. Lagstiftningen skiljer sig däremot då delen till privatpersoner har ett betydande regelverk där Finansinspektionen har tydliga direktiv kring uppläggningen av en bostadskredit. Till en företagskredit har de inte liknande uppsatta direktiv utan banken har utformat deras egna policys för att säkerhetsställa återbetalningsförmågan. Väsentliga delar i dessa processer är att den hårda faktan om kunden är viktig för att bedöma kreditvärdigheten. Då banker har skapat sina egna policys till företag har de valt att ta hänsyn till de mjuka värdena vid en kreditgivning, för att skapa en nyanserad bild av kredittagaren. Företag har därmed en mer komplex och analytisk process än jämfört med en privatperson.

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