Education for sustainable development is a global project, with good intentions. One aim of the project is to rescue ’our common planet’ in terms of social, ecological and social change. It is also a project that aims to include everyone. The aim of this paper is to problematize who is included in this inclusive project. It is done through an analysis of how good intentions in Education for Sustainable Development (ESD) construct and maintain differences between ‘Us’ and ‘Them’. In other words, we are interested in exposing social constructions of normality and otherness in the taken-for-granted good intentions within ESD and question what the idea of a ‘common world’ implies.