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Consumers' attitude towards mobile advertisement: A study within the smartphone era among Ghanaian consumers
El-Garhi, Samir
Halmstad University, School of Business and Engineering (SET).
Ericsson, Roberth
Halmstad University, School of Business and Engineering (SET).
2014 (English)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2014. , p. 54
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hh:diva-25831
OAI: oai:DiVA.org:hh-25831
DiVA, id:
diva2:728520
Subject / course
Economy
Presentation
2014-05-27, 09:00 (English)
Supervisors
Solberg Söilen, Klaus
Halmstad University, School of Business and Engineering (SET).
Examiners
Ghannad, Navid
Halmstad University, School of Business and Engineering (SET).
Available from:
2014-06-25
Created:
2014-06-24
Last updated:
2025-10-01
Bibliographically approved
Open Access in DiVA
Consumers' attitude towards mobile advertisement - a study within the smartphone era among Ghanaian consumers
(2390 kB)
2898 downloads
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FULLTEXT01.pdf
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El-Garhi, Samir
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Total: 2903 downloads
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modern-language-association-8th-edition
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ieee
modern-language-association-8th-edition
vancouver
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