Halmstad University’s profile as the University of Innovation consists of the strong area of Health and Lifestyle. As many European societies are characterized by societal challenges, this strong area will turn out to be an area of research that has strong future relevance. Challenges related to an aging population, increased mental illness among young people, marginalization of disabled people, and the issues related to working life and health will be monitored by researchers within work and welfare with the help of qualitative studies.