Revolutionary Rebranding´s Impact on Brand Attitudeand Customer-Based Brand Equity among SwedishConsumers

Bengtsson, Anna; Larsson, Ida

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Revolutionary Rebranding´s Impact on Brand Attitudeand Customer-Based Brand Equity among SwedishConsumers

Bengtsson, Anna

Halmstad University, School of Business and Engineering (SET).

Larsson, Ida

Halmstad University, School of Business and Engineering (SET).

2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2013.

Keywords [en]

Rebranding

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hh:diva-22930OAI: oai:DiVA.org:hh-22930DiVA, id: diva2:630096

Subject / course

International Marketing

Presentation

2013-05-30, Halmstad, 10:25 (Swedish)

Supervisors

Helgesson, Thomas

Examiners

Reinert, Venilton

Available from: 2013-06-18 Created: 2013-06-18 Last updated: 2025-10-01Bibliographically approved

Open Access in DiVA

Rebranding(8417 kB)

4185 downloads

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