Impact of the healthy messages on the French consumers&apos; behavior

Hays, Alicia; Imbert, Elodie

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Impact of the healthy messages on the French consumers' behavior

Hays, Alicia

Halmstad University.

Imbert, Elodie

Halmstad University.

2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Abstract [en]

The study of the effects of regulated advertisings on the French population.

Place, publisher, year, edition, pages

2013.

Keywords [en]

Consumer behavior, marketing communication

National Category

Economics and Business

Identifiers

URN: urn:nbn:se:hh:diva-22492OAI: oai:DiVA.org:hh-22492DiVA, id: diva2:627649

Subject / course

European Marketing

Supervisors

Reinert, Venilton

Examiners

Thomas, Helgesson

Available from: 2013-06-13 Created: 2013-06-12 Last updated: 2025-10-01Bibliographically approved

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The impact of the healthy messages on the French consumers' behavior(1703 kB)

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