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Sponsring som ett modernt kommunikationsverktyg: En studie i hur sponsring kan användas för att förtydliga varumärkesidentiteten
Lamberg, Pontus
Halmstad University, School of Business and Engineering (SET).
Westberg, Robin
Halmstad University, School of Business and Engineering (SET).
2012 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2012.
Keywords [sv]
varumärkesidentitet, sponsring, varumärkesbyggande, varumärkeskapital, passform
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hh:diva-19100
OAI: oai:DiVA.org:hh-19100
DiVA, id:
diva2:539025
Subject / course
Marketing
Uppsok
Social and Behavioural Science, Law
Supervisors
Umans, Timurs
Halmstad University, School of Business and Engineering (SET).
Examiners
Tidåsen, Christine
Available from:
2012-08-01
Created:
2012-07-03
Last updated:
2025-10-01
Bibliographically approved
Open Access in DiVA
fulltext
(1288 kB)
593 downloads
File information
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FULLTEXT01.pdf
File size
1288 kB
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SHA-512
de9b4737f2feacbb122ff550d4fd58cfd5f7b93b7a90aef4dc1a33c188cb25d788ba667df2fdee6fb72fbb665489c47c0f0be3c53b4e66308b5f87af1db9e04c
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fulltext
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application/pdf
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School of Business and Engineering (SET)
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Business Administration
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Total: 593 downloads
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https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19100
Direct link
https://hh.diva-portal.org/smash/record.jsf?pid=diva2:539025
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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de-DE
en-GB
en-US
fi-FI
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