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Att skapa en framgångsrik mobilapplikation: En fallstudie om hur tjänsteföretag kan få ökad lojalitet
Ekholm, Elin
Halmstad University, School of Business and Engineering (SET).
Cottman, Lina
Halmstad University, School of Business and Engineering (SET).
2012 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2012. , p. 29
Keywords [sv]
tjänsteföretag, lojalitet, smartphone, mobilapplikation
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hh:diva-18929
OAI: oai:DiVA.org:hh-18929
DiVA, id:
diva2:537070
Subject / course
Marketing
Uppsok
Social and Behavioural Science, Law
Supervisors
Solberg Soilen, Klaus
Halmstad University, School of Business and Engineering (SET).
Examiners
Awuah, Gabriel, Professor of marketing
Halmstad University, School of Business and Engineering (SET).
Available from:
2012-06-26
Created:
2012-06-25
Last updated:
2025-10-01
Bibliographically approved
Open Access in DiVA
Att skapa en framgångsrik mobilapplikation
(438 kB)
427 downloads
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FULLTEXT01.pdf
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438 kB
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8f01374416f98052640ebef42872e687f5893957f16fa4dec28801dc787a60cfbb3dc487bf95e6aec2811f76221e68234f2abb9900b089d704476de64163dfa5
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fulltext
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Ekholm, Elin
Cottman, Lina
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Total: 427 downloads
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https://hh.diva-portal.org/smash/record.jsf?pid=diva2:537070
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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en-GB
en-US
fi-FI
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nn-NB
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