The impact of marketing on customer’s behaviour : Influence or manipulation?

El Amrani, Hayat; Correard, Sarah

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The impact of marketing on customer’s behaviour: Influence or manipulation?

El Amrani, Hayat

Halmstad University, School of Business and Engineering (SET).

Correard, Sarah

Halmstad University, School of Business and Engineering (SET).

2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2011. , p. 52

Keywords [en]

marketing, influence, manipulation, behaviour, customer

National Category

Economics and Business

Identifiers

URN: urn:nbn:se:hh:diva-17071OAI: oai:DiVA.org:hh-17071DiVA, id: diva2:486580

Subject / course

Business

Uppsok

Social and Behavioural Science, Law

Supervisors

Languilaire, Jean-Charles

Examiners

Umans, Timurs

Available from: 2012-02-27 Created: 2012-01-30 Last updated: 2025-10-01Bibliographically approved

Open Access in DiVA

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