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Made by Roses mixed by who?: En studie om varumärkesidentitet och varumärkesimage inom drinkmixerkategorin
Eriksson, David
Halmstad University, School of Business and Engineering (SET).
Larsson, Dennis
Halmstad University, School of Business and Engineering (SET).
2011 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Alternative title
Made by Roses mixed by who? : A study about brand indetity and brand image within the drink mixes category (English)
Place, publisher, year, edition, pages
2011. , p. 63
Keywords [sv]
Varumärkesidentitet, Varumärkesimage, Marknadsföring, Varumärke
National Category
Business Administration Economics and Business
Identifiers
URN:
urn:nbn:se:hh:diva-15958
OAI: oai:DiVA.org:hh-15958
DiVA, id:
diva2:436526
Subject / course
Marketing
Uppsok
Social and Behavioural Science, Law
Supervisors
Aagerup, Ulf
Examiners
Languilaire, Jean-Charles
Available from:
2011-08-24
Created:
2011-08-23
Last updated:
2025-10-01
Bibliographically approved
Open Access in DiVA
fulltext
(913 kB)
832 downloads
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FULLTEXT01.pdf
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913 kB
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34c56bcecd74b13febc94c26f9bd1ada53e5d1aab4985c0bc657ae0e80a909e7931c7c59cf71bfc48cfa040a7eb7b460c1d721371dee78f6e946fbbd13a7e85b
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fulltext
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application/pdf
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School of Business and Engineering (SET)
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Business Administration
Economics and Business
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Total: 834 downloads
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Direct link
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modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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