The aim of this research is the analysis of socio-economic factors that wouldinfluence consumer buying process of electric vehicles in Iceland. The purpose of the researchis to detect the most crucial factors influencing Icelanders decisions for and againstpurchasing an electric vehicle, instead of car with internal combustion engine. This researchverified people‟s opinions and can bring companies closer to real mindsets of Icelandicpotential buyers. Moreover, this paper might give a possibility to eliminate wrong thinkingand barriers by better adjusted marketing. Additionally, analyzed advantages might showwhat the main reason of shifting to this alternative technology is. Moreover, it shows whatmight be the customer acceptance price range.