Developing a strong brand

JIN, YOUQI; XU, XIAOCHEN

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Developing a strong brand

JIN, YOUQI

Halmstad University, School of Business and Engineering (SET).

XU, XIAOCHEN

Halmstad University, School of Business and Engineering (SET).

2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2011. , p. 41

Keywords [en]

Strong brand; clothing industry, competitive market

Identifiers

URN: urn:nbn:se:hh:diva-15581OAI: oai:DiVA.org:hh-15581DiVA, id: diva2:426104

Subject / course

International Marketing

Presentation

2011-05-31, Halmstad, 15:00 (English)

Uppsok

Social and Behavioural Science, Law

Supervisors

Awuah, Gabriel

Examiners

Barth, Henrik

Available from: 2011-08-04 Created: 2011-06-22 Last updated: 2025-10-01Bibliographically approved

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