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New product development of a multinational company
Németh, Nóra
Halmstad University, School of Business and Engineering (SET).
Gyarmati, Anikó
Halmstad University, School of Business and Engineering (SET).
Huber, Roswitha
Halmstad University, School of Business and Engineering (SET).
2004 (English)
Student thesis
Abstract [en]
Marketing in the new product development is very important and somtimes underestimated as some manufacturers think it is enough to have a very good and developed product. To enter the market with a new product market researches and therefore knowing the potential customers is very important and the basis of the whole process. This thesis shows how important these factors, markering and customer-led business, are and that the new product development is not only the development itself
Place, publisher, year, edition, pages
2004.
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URN:
urn:nbn:se:hh:diva-12627
Local ID: U11691
OAI: oai:DiVA.org:hh-12627
DiVA, id:
diva2:367783
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Last updated:
2025-10-01
Bibliographically approved
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modern-language-association-8th-edition
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