Why do companies choose to pioneer/challenge on markets with high entry barriers? 2004 (English)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [en]

Marketing researchers, and marketers alike, tend to have ambivalent attitudes towards pionners and challengers in a market. It seems that there are uncertainties as to whom is better equipped to succed in the long run. The uncertainty is even bigger when the market is charcterised by high entry barries. It is interesting to see what it is that motivates firms to enter markets with high entry barriers and what strategies are being used. Therefore we used the following problem statement, “Why do companies choose to pioneer respectively challenge on markets with high entry barriers, and how do these decisions affect their business behaviour and the market development as a whole”

Place, publisher, year, edition, pages

2004.

Identifiers

URN: urn:nbn:se:hh:diva-11893Local ID: U10927OAI: oai:DiVA.org:hh-11893DiVA, id: diva2:367033

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09 Last updated: 2025-10-01Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation

School of Business and Engineering (SET)

Search outside of DiVA

GoogleGoogle ScholarTotal: 89 hits