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Citroën: Årets Franska företag i Sverige 2002
Ekström, Eva-Lotta
Halmstad University, School of Business and Engineering (SET).
Israelsson, Hanna
Halmstad University, School of Business and Engineering (SET).
Johnsson, Marie
Halmstad University, School of Business and Engineering (SET).
Lööf, Cecilia
Halmstad University, School of Business and Engineering (SET).
2003 (Swedish)
Student paper second term
Student thesis
Abstract [sv]
Vi har i vår uppsats valt att inrikta oss på hur Citroëns marknadsföringsinsatser har påverkat den senaste försäljningsframgången på den svenska marknaden. Vår studie omfattar undersökningen av hur deras marknadsföringsinsatser har sett ut genom tiderna och hur de ser ut idag, hur dessa har påverkat försäljningen, vilkda kundgrupper som köper Citroën idag och hur deras nya prissättningsstrategi har uppfattats och bidragit till fram- gång
Place, publisher, year, edition, pages
2003.
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URN:
urn:nbn:se:hh:diva-11010
Local ID: U9295
OAI: oai:DiVA.org:hh-11010
DiVA, id:
diva2:366137
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Last updated:
2025-10-01
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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en-GB
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fi-FI
nn-NO
nn-NB
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text
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html
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