Den kontrollerade politiska kommunikationens medialisering: En komparativ studie av de politiska partiernas kampanjannonser 1979-1998 2001 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis

Abstract [sv]

The purpose of the essay is to examine to what extent the information society, with point of departure in medialization and media drama, is reflected in the controlled political communication. The survey material is the advertisments from the campaigns of the political parties from the newspaper Dagens Nyheter and the tabloid Aftonbladet, in 1979 and 1998. The used method is a qualitative content analysis over time, which is complemented by quantitative starting point. In the introduction political communication is defined the conceptiona is important for the essay. The essay gives a background of the political and media development. The theory chapter focuses on theories about the power of media and medialization. The instrument of analysis is built on theory of media drama, frame theory and commercial theories. The result of the essay shows that the use of media drama techniques has increased from the advertisments of the campaign of 1979 to the avdertisments of the campaign of 1998. This is a sign of role of the information society for the contolled political communication. But many of the techniques were used already in 1979. What distingished the campaign of 1998 is that the media drama techniques have developed, and are used to greated extent. And there are tendencies in campaign of 1998, which dont exist in the campaign of 1979. The campaign advertisment follow a certain theme. They also include a kind of individuality. These two new techniques could be intergrated in the theory about media drama. In the conclusion the role of medialization for democrazy is disussed.

Place, publisher, year, edition, pages

2001.

Keywords [sv]

politiska partierna, kampanjannonser, kommunikation

Identifiers

URN: urn:nbn:se:hh:diva-10046Local ID: U4876OAI: oai:DiVA.org:hh-10046DiVA, id: diva2:365159

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09 Last updated: 2025-10-01Bibliographically approved

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