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SAAB vs VOLVO: En jämförelse i marknadsföringsåtgärder vid nybilslansering.
Petersson, Emil
Halmstad University, School of Business and Engineering (SET).
Axelsson, David
Halmstad University, School of Business and Engineering (SET).
Mårtensson, Henrik
Halmstad University, School of Business and Engineering (SET).
Vennersten, Henrik
Halmstad University, School of Business and Engineering (SET).
1996 (Swedish)
Student paper second term
Student thesis
Abstract [sv]
Syftet med uppsatsen är att beskriva de två svenska bilföretagens marknadsföring vid lansering av en ny bilmodell, samt promotionåtgärder som var viktiga för Saab och Volvo. Vi ville peka på om det fanns några likheter och skillnader mellan företagen. Uppsatsen är begränsad till att gälla Saab 900 och Volvo S40/V40.
Place, publisher, year, edition, pages
1996.
Keywords [sv]
nybilslansering marknadsföring promotionåtgärder SAAB VOLVO
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URN:
urn:nbn:se:hh:diva-7122
Local ID: U0989
OAI: oai:DiVA.org:hh-7122
DiVA, id:
diva2:362166
Uppsok
Social and Behavioural Science, Law
Note
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Available from:
2010-11-09
Created:
2010-11-09
Last updated:
2025-10-01
Bibliographically approved
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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en-US
fi-FI
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