The aim of this paper is to interrogate mobile technologies that carry guided tours applications in comparison with a live guided tour, in order to learn what different experiences they produce. By assembling different theoretical tools for understanding the vocabulary of guided tours, mainly thoughts that are directed towards an understanding of the non-cognitive geographies, the study uses thicker descriptions from guided tours in Göteborg, Budapest and in Köpenhamn. These thicker descriptions are then used as means for illustrating and analyzing further the vocabulary of guided tours. For the comparison different examples from the Internet have been used. The conclusion is that some dimensions of live guided tours can be translated into mobile technologies, and some dimensions are difficult to include.