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Vilka effekter har lojalitetsprogram på kundlojalitet?: En studie om frequent flyer-program och deras effekt på kunderna
Grah, Viktoria
Halmstad University, School of Business and Engineering (SET).
2010 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2010. , p. 62
Keywords [sv]
frequent flyer, lojalitetsprogram, lojalitet, British Airways, SAS, Lufthansa, Swiss Air
National Category
Economics and Business
Identifiers
URN:
urn:nbn:se:hh:diva-3680
OAI: oai:DiVA.org:hh-3680
DiVA, id:
diva2:286154
Presentation
(Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Norr, Christer
Examiners
Norr, Christer
Projects
"Under senare år har kundlojalitet blivit allt viktigare för företag. Detta beror på många olika faktorer som till exempel att fler produkter blir allt mer identiska med varandra, att konkurrensen ökar, och även att befolkningstillväxten sjunker vilket leder till att man inriktar sig på de existerande konsumenterna."
Available from:
2010-01-14
Created:
2010-01-13
Last updated:
2025-10-01
Bibliographically approved
Open Access in DiVA
fulltext
(1179 kB)
757 downloads
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FULLTEXT01.pdf
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Total: 758 downloads
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Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-3680
Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:286154
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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Other locale
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en-GB
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