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Verksamhetsstyrning i en hybridarbetsmiljö: En kvalitativ studie om hybridarbetets påverkan på motivation, produktivitet och lönsamhet
Halmstad University, School of Business, Innovation and Sustainability.
Halmstad University, School of Business, Innovation and Sustainability.
2025 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesisAlternative title
Management control system in a hybrid work environment : A qualitative study on the impact on hybrid work on motivation, productivity and profitability (English)
Abstract [en]

Background: When the Covid-19 pandemic was officially recognized, a new way of working was established, remote work, as authorities recommended working from home to the extent possible. Although restrictions have since been lifted, remote work continues in many organizations in the form of hybrid work. This flexible work model presents both opportunities and challenges, especially regarding employee motivation, productivity and management control. In this thesis, the authors has aimed to examine how hybrid work affects employee motivation and productivity, as well as how it may have influenced the corporate profitability.

Purpose: The purpose of the thesis is to describe and analyze how hybrid work affects a company’s profitability, as well as employees’ productivity and motivation.

Research questions:

- How can employees’ motivation be affected by hybrid work?

- What impact can hybrid work have on employee productivity?

- How does hybrid work reflect the company’s profitability?

Method: The study is based on a qualitative interview study in which 15 semi- structured interviews were conducted with respondents in both managerial positions and employees’ roles. The thesis adopts an abductive approach where a combination of theory and empirical data has been used to develop a more nuanced understanding of the effect of hybrid work. The literature review was based on previous research as well as established and well-proven theories.

Conclusion: The study shows that employees generally experience improved motivation and productivity due to increased flexibility and independence. From a management perspective, a more restrictive view of the work model is expressed with challenges noted in terms of management control, monitoring and direct control. The profitability has been affected, in the form of cost savings.

Place, publisher, year, edition, pages
2025. , p. 56
Keywords [sv]
coronapandemin, hybridarbete, distansarbete, lönsamhet, produktivitet, motivation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-56122OAI: oai:DiVA.org:hh-56122DiVA, id: diva2:1962331
Subject / course
Business
Educational program
Business Administration and Economics Programme, 180 credits
Supervisors
Examiners
Available from: 2025-06-12 Created: 2025-05-29 Last updated: 2025-10-01Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf