Syftet med följande studie var att undersöka sambandet mellan frekvensen av träningsrelaterat innehåll på sociala medier och kroppsuppfattning genom upward och downward social comparison. Studien analyserade både direkta och indirekta effekter av social medieanvändning genom upward och downward social comparison som medierande variabler. Datainsamlingen genomfördes via digitala enkäter där totalt 107 personer (M=25.66; SD=6.38) deltog. Resultatet visade att social medieanvädning i sig inte hade några signifikanta direkta effekter via upward eller downward social comparison för attribution, vikt eller utseende. Dock framkom att upward och downward social comparison i sig hade en signifikant positiv effekt på utseenderelaterade faktorer, vilket indikerar att social comparison spelar en roll hur hur individer upplever sitt utseende, oberoende av mängden social medieanvädning.

The purpose of the present study was to examine the relationship between the frequency of exercise-related content on social media and body-esteem through upward and downward social comparison. The study analyzed both direct and indirect effects of social media use, with upward and downward social comparison as mediating variables. Data collection was conducted via digital surveys, with a total of 107 participants (M = 25.66; SD = 6.38). The results showed that social media use itself did not have any significant direct effects through upward or downward social comparison on attribution, weight or appearance. However, it was found that upward and downward social comparison independently had a significant positive effect on appearance-related factors, indicating that social comparison plays a role in how individuals perceive their appearance, regardless of the amount of social media use.