Syftet med följande studie var att undersöka sambandet mellan frekvensen avträningsrelaterat innehåll på sociala medier och kroppsuppfattning genom upward ochdownward social comparison. Studien analyserade både direkta och indirekta effekterav social medieanvändning genom upward och downward social comparison sommedierande variabler. Datainsamlingen genomfördes via digitala enkäter där totalt 107personer med medelålder (M=25.66; SD=6.38) deltog. Resultatet visade att socialmedieanvädning i sig inte hade några signifikanta direkta effekter via upward ellerdownward social comparison för attribution, vikt eller utseende. Dock framkom attupward och downward social comparison i sig hade en signifikant positiv effekt påutseenderelaterade faktorer, vilket indikerar att social comparison spelar en roll hur hurindivider upplever sitt utseende, oberoende av mängden social medieanvädning.

The purpose of the present study was to examine the relationship between thefrequency of exercise-related content on social media and body-esteem through upwardand downward social comparison. The study analyzed both direct and indirect effects ofsocial media use, with upward and downward social comparison as mediating variables.Data collection was conducted via digital surveys, with a total of 107 participants (M=25.66; SD=6.38). The results showed that social media use itself did not have anysignificant direct effects through upward or downward social comparison on attribution,weight or appearance. However, it was found that upward and downward socialcomparison independently had a significant positive effect on appearance-relatedfactors, indicating that social comparison plays a role in how individuals perceive theirappearance, regardless of the amount of social media use.