Today there is a need to revitalize the discussion of the youth sport coaches’ leadership role to better target the needs of modern society (e.g., handle young athletes’ experiences of performance pressure; adapt the sports environments to the first generation that has grown up in a totally digital world). This presentation is aimed to (a) provide a working definition of cultural leadership in youth sport, (b) outline what competences (knowledge, skills, personal characteristics) coaches need to be competent cultural leaders, and (c) set an agenda for future research on cultural leadership in youth sport and coach education. This presentation is informed by a literature review (Storm & Svendsen, 2022) and a Nordic Think Tank (Storm et al. 2023) on cultural leadership in youth sport and physical education as well as by an investigation of competent cultural leadership among Danish coach educators (Delphi study design; Dideriksen, 2024) Cultural leadership is a meta-function with the overall purpose of facilitating development of athletes’ skills and competences by creating a functional environment and culture. A cultural leader is thus the professional and social role of a person (e.g., a coach) who has legitimacy (i.e., is in the position) and responsibility to develop, maintain, and (if needed) attempt to change the culture of a group of learners (e.g., athletes), in the service of good, which means to help athletes thriving inside and outside sport; continuing to develop in a holistic way and reaching their potential. Competent cultural leadership requires knowledge about quality youth sport environments; skills to create an inclusive environment, and personal characteristics including engagement and presence. Future avenues for coach education are discussed (e.g., scenario-based learning; personal development).