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Effective Elements of Climate Change Videos on the YouTube Platform
Halmstad University, School of Information Technology.ORCID iD: 0000-0003-1520-1799
Halmstad University, School of Information Technology.ORCID iD: 0000-0002-7796-5201
2024 (English)In: Proceedings of the 11th European Conference on Social Media ECSM 2024 / [ed] Panagiotis Fotaris, Reading: Academic Conferences and Publishing International Limited, 2024, Vol. 11, no 1, p. 243-250Conference paper, Published paper (Refereed)
Abstract [en]

In an era where visual communication is important, understanding the key components that make climate change videos effective is essential for improving awareness and driving meaningful actions. This research presents an overview of YouTube’s educational content on climate change, aiming to identify elements that contribute to the effectiveness of these videos. We used a questionnaire targeting bachelor’s and master’s students to learn about their preferences regarding the available videos and their beliefs concerning the use of YouTube as an educational platform. A curated list of videos was used to explore how students perceive their influence on personal interest and engagement in climate change. Accordingly, each student watched three videos related to climate change and provided information concerning their impressions. By reviewing various attributes of the videos related to climate change, such as the content structure, engagement, and similar, we extracted the essential characteristics that are associated with more positive reactions to these videos as significant educational tools.

Place, publisher, year, edition, pages
Reading: Academic Conferences and Publishing International Limited, 2024. Vol. 11, no 1, p. 243-250
Series
Proceedings of the European Conference on Social Media, ISSN 2055-7213, E-ISSN 2055-7221
Keywords [en]
YouTube Platform, Climate Changes, Content-based Analysis
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hh:diva-55260DOI: 10.34190/ecsm.11.1.2134ISBN: 978-1-917204-01-9 (electronic)ISBN: 978-1-917204-00-2 (print)OAI: oai:DiVA.org:hh-55260DiVA, id: diva2:1928555
Conference
11th European Conference on Social Media (ECSM 2024): University of Brighton, Brighton, United Kingdom, 30-31 May, 2024
Available from: 2025-01-17 Created: 2025-01-17 Last updated: 2025-10-01Bibliographically approved

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Shahbazi, ZeinabNowaczyk, Sławomir

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf