hh.sePublications
Operational message
There are currently operational disruptions. Troubleshooting is in progress.
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The Role of Complementary Capabilities in AI-Based Product-Service Systems: Evidence from the MedTech
Halmstad University, School of Business, Innovation and Sustainability.ORCID iD: 0000-0001-9033-3957
Halmstad University, School of Business, Innovation and Sustainability.ORCID iD: 0000-0002-0030-3402
Halmstad University, School of Business, Innovation and Sustainability.ORCID iD: 0000-0002-0560-7392
2023 (English)Conference paper, Oral presentation only (Other academic)
Abstract [en]

The use of artificial intelligence (AI) is changing how manufacturing firms create new value, shifting their business models from product suppliers toward product- service systems (PSS) providers. To create value for customers and users, firms need to internally develop or externally access new or modified capabilities to be integrated into the development of PSS value propositions. Currently, the PSS literature does not systematically show which capabilities are complementary to the focal firm’s capabilities and from which actors they are acquired. Therefore, this study characterizes and explains the necessary complementary capabilities for MedTech firms to diversify into PSS, identify external actors, and describe which business activities MedTech firms use to attract and integrate external complementary capabilities. The research design was an embedded case study of a multinational MedTech firm with four PSS innovation cases. The findings show that the complementary capabilities in PSS development by MedTech firms consist of 1) health-related capabilities; 2) data-driven capabilities; and 3) social capabilities. To attract and integrate these capabilities, MedTech firms rely on negotiations and formal contracts, additional benefits to current clients, after- sales contact and remote support, and exploration of partners’ networks and reputations. By drawing on the PSS, servitization, and capability-based views of the firm, the paper explains the limits to the internalization of complementary capabilities. 

Place, publisher, year, edition, pages
2023.
Keywords [en]
MedTech, Health Technology, Servitization, Product-Service Systems, Complementary Capabilities, Artificial Intelligence (AI)
National Category
Business Administration
Research subject
Health Innovation; Health Innovation, IDC
Identifiers
URN: urn:nbn:se:hh:diva-54831OAI: oai:DiVA.org:hh-54831DiVA, id: diva2:1910490
Conference
ACERE – Australian Centre for Entrepreneurship Research Exchange, Brisbane, Australia, 6-10 February, 2023
Part of project
Business Models for Information-driven Healthcare Ecosystems – BINECO, Knowledge Foundation
Funder
Knowledge FoundationAvailable from: 2024-11-05 Created: 2024-11-05 Last updated: 2025-10-01Bibliographically approved
In thesis
1. Value Creation and Digitalization in Healthcare: Technology Adoption and MedTech Firm’s Capabilities
Open this publication in new window or tab >>Value Creation and Digitalization in Healthcare: Technology Adoption and MedTech Firm’s Capabilities
2024 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Background: Healthcare is undergoing a digital transformation as advanced analytics, artificial intelligence (AI), and connected devices revolutionize clinical decision-making, care delivery, and patient outcomes. Digital technologies, particularly AI, have created unprecedented opportunities for value creation through improved diagnostics, automated workflows, and data-driven care. Despite this potential, the adoption of digital technologies in healthcare remains slower than in other industries. Multiple factors contribute to this gap, with value creation emerging as central to adoption decisions. While individual factors - such as healthcare professionals' responses to new technologies - significantly influence adoption, medical technology (MedTech) firms play an essential role in facilitating value creation through digitalization. Previous research has largely overlooked this complexity, particularly the interplay between healthcare professionals' adoption decisions and MedTech firms' capabilities. 

Purpose: The purpose of this doctoral thesis is to explore how healthcare professionals adopt digital technologies and how MedTech firms acquire capabilities to facilitate digitalization and value creation in healthcare. 

Method: To fulfill the overall purpose of this thesis, five independent papers were developed. The papers comprise one qualitative descriptive study, one sys- tematic literature review, one exploratory qualitative study, one embedded case study, and one survey. The data collection is based on exploratory and semi-structured interviews, workshops, observation, and questionnaires. The data analysis follows a thematic analysis technique and linear regression analysis. 

Findings: The findings of this thesis indicate that digitalization and value creation in healthcare emerge through dynamic interactions between healthcare professionals and MedTech firms. Healthcare professionals, as technology adopters, evaluate multiple value dimensions (cost-sacrifice, instrumental, hedonic, and symbolic) that shape their attitudes toward digital technologies. They engage in facilitation activities to manage resistance to change and develop paradoxical mindsets to navigate tensions arising from technological transitions. MedTech firms acquire the necessary capabilities through formal, vii semi-formal, and informal mechanisms to facilitate digitalization. These capabilities - health-related, data-driven, and social capabilities - are primarily accessed through external actors. Value co-creation occurs through structured encounters between healthcare professionals and MedTech firms, where they share resources and knowledge, align expectations, and collaborate to enhance technology adoption and value realization. This interplay creates a foundation for successful healthcare digitalization while ensuring technologies meet clinical needs and create sustainable value. 

Place, publisher, year, edition, pages
Halmstad: Halmstad University Press, 2024. p. 124
Series
Halmstad University Dissertations ; 122
Keywords
Digitalization, Health Technology, Technology Adoption, Value Creation, Organizational Capabilities, Healthcare Professionals, MedTech Firms
National Category
Business Administration
Research subject
Health Innovation, IDC
Identifiers
urn:nbn:se:hh:diva-54833 (URN)978-91-89587-61-8 (ISBN)978-91-89587-60-1 (ISBN)
Public defence
2024-12-06, S1022, Kristian IV:s väg 3, Halmstad, 13:15 (English)
Opponent
Supervisors
Funder
Knowledge Foundation, 3086
Available from: 2024-11-14 Created: 2024-11-05 Last updated: 2025-10-01Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records

Irgang dos Santos, Luís FernandoBarth, HenrikHolmén, Magnus

Search in DiVA

By author/editor
Irgang dos Santos, Luís FernandoBarth, HenrikHolmén, Magnus
By organisation
School of Business, Innovation and Sustainability
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 179 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf