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Elbilsmarknaden i Sverige: En kvalitativ studie av konsumentköpbeslut
Halmstad University.
2024 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The electric car market in Sweden : A qualitative study of consumer purchase decisions (English)
Abstract [sv]

Studien syftar till att utforska de faktorer som påverkar svenska konsumenters val avelfordon. Genom en syntes av olika teoretiska perspektiv och empirisk forskninganalyserar studien den ekonomiska, infrastrukturella och beteendemässiga kontextensom formar beslutsprocessen kring köp eller icke-köp av elfordon i Sverige. Viktigafaktorer som påverkar beslutet är den höga initiala investeringskostnaden, otillräckligtillgång till laddningsinfrastruktur, rädsla för räckviddsbegränsningar och osäkerhetkring batteriets livslängd och underhållskostnader. Trots att miljöaspekter ofta vägs in,visar forskningen att ekonomiska och praktiska överväganden oftast har störstpåverkan på konsumentbeslut gällande bilköp.Studien framhäver även betydelsen av statliga incitament och policyåtgärder,teknologisk innovation samt variationer i attityder bland olika samhällsgrupper för attöka antalet elfordon på vägarna. Genom att adressera dessa utmaningar kan en merhållbar transportsektor realiseras i Sverige. Vidare identifierar studien områden förframtida forskning, inklusive djupare undersökningar kring konsumentpreferenser ochattityder gentemot elfordon, effektiviteten av statliga incitament samt den fortsattautvecklingen av batteriteknologi och laddningsinfrastruktur. 

Abstract [en]

The study aims to explore the factors that influence Swedish consumers' choice of electric vehicles. Through a synthesis of different theoretical perspectives and empirical research, the study analyses the economic, infrastructural, and behavioural context that shapes the decision-making process around the purchase or non-purchase of electric vehicles in Sweden. Important factors influencing the decision are the high initial investment cost, insufficient access to charging infrastructure, fear of range limitations, and uncertainty about battery life and maintenance costs. Although environmental aspects are often taken into account, research shows that economic and practical considerations often have the greatest impact on consumer decisions to buy a car.The study also highlights the importance of government incentives and policies, technological innovation, and variations in attitudes among different social groups in increasing the number of electric vehicles on the road. By addressing these challenges, a more sustainable transport sector can be realised in Sweden. Furthermore, the study identifies areas for future research, including deeper investigations into consumer preferences and attitudes towards electric vehicles, the effectiveness of government incentives, and the further development of battery technology and charging infrastructure.  

Place, publisher, year, edition, pages
2024. , p. 79
Keywords [en]
electric vehicle, electric car, incentives, need, repelling, appealing
Keywords [sv]
elfordon, elbil, incitament, behov, frånstötande, tilltalande
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-53705OAI: oai:DiVA.org:hh-53705DiVA, id: diva2:1868816
Educational program
The International Marketing Programme, 180 credits
Supervisors
Examiners
Available from: 2024-06-13 Created: 2024-06-12 Last updated: 2025-10-01Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
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Output format
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