Chatbots and Customer Satisfaction in routine banking assistance: A comparative study between India and Sweden
2023 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE credits
Student thesis
Abstract [en]
With the proliferation of digital services and technologies, industries, including thebanking sector, are looking for innovative ways to improve customer experience. The criticalaspect of improving customer experience is increased customer satisfaction, which helps toattract new customers and to retain existing ones. Chatbots have emerged as a promisingsolution, offering a convenient and personalized way for customers to interact with banks andother financial institutions. This thesis analyses the impact of chatbots on customer satisfactionthrough a comparative study of customer satisfaction between Sweden and India. By providinginsights into the similarities and differences in customer perceptions between the two countries,this thesis aims to contribute to the existing literature on the effectiveness of chatbots. This studytakes a socio-technical perspective to explore how customers perceive satisfaction when usingchatbots in their financial services. The findings shed light on the impact of chatbots on customersatisfaction in different markets and contribute to the understanding of the adoption of chatbots inroutine banking assistance, especially in a cross-cultural context. In designing effective strategiesfor using chatbot technology to improve customer experience in the digital age, the findings arevaluable for banking institutions and policymakers.
Place, publisher, year, edition, pages
2023.
Keywords [en]
Chatbots, Digital Services Innovation, Customer Satisfaction, Routine Banking Assistance, Digital Transformation, Financial Services
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:hh:diva-51251OAI: oai:DiVA.org:hh-51251DiVA, id: diva2:1781681
Educational program
Master's Programme (120 credits) in Digital Service Innovation, 120 credits
Presentation
2023-06-02, 20:53 (English)
Supervisors
Examiners
2023-09-292023-07-102025-10-01Bibliographically approved