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PR - Strösslet på Marknadsföringen: Varumärkesbyggande PR-aktiviteter för modeföretag
Johansson, Emma
Halmstad University, School of Business, Innovation and Sustainability.
Jönsson, Kornelia
Halmstad University, School of Business, Innovation and Sustainability.
2023 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2023.
Keywords [sv]
Modebranschen, PR-byrå, PR-aktiviteter, Varumärkesbyggande, Relationsmarknadsföring, Synlighet
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hh:diva-50553
OAI: oai:DiVA.org:hh-50553
DiVA, id:
diva2:1763397
Subject / course
Business
Educational program
The International Marketing Programme, 180 credits
Supervisors
Sörenson, Anna
Examiners
Ghannad, Navid
Available from:
2023-06-12
Created:
2023-06-07
Last updated:
2025-10-01
Bibliographically approved
Open Access in DiVA
fulltext
(975 kB)
204 downloads
File information
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FULLTEXT02.pdf
File size
975 kB
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SHA-512
1fa559e8e8ec359bf78f1c150f954dcace1721ff1da2ce703a214be672c00655325e2893532f70283ae5e2905c6e54a173db02fb483711f0c0e9163118ea4233
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fulltext
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application/pdf
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School of Business, Innovation and Sustainability
On the subject
Business Administration
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Total: 207 downloads
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Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:1763397
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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text
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html
text
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