Using personality association is a well-known instrument in place branding. Starting with a “Gaudí gambit” and Barcelona, different places are constantly in search for successful individuals who has an attachment to the place. Some categories of “place celebrities”, such as writers, artists, musicians, and sportsmen, are proven to be more suitable for place branding than others like politicians and scientists, who are a quite vulnerable one. But what about a person with a clergy attachment to the place?