Influencers påverkan på köpbeteende : En kvalitativ studie om påverkan av influencer marketing på impulsivt köpbeslut

Abou Al Haija, Leen

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Influencers påverkan på köpbeteende: En kvalitativ studie om påverkan av influencer marketing på impulsivt köpbeslut

Abou Al Haija, Leen

Halmstad University, School of Business, Innovation and Sustainability.

2022 (Swedish)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis

Place, publisher, year, edition, pages

2022. , p. 62

National Category

Social Sciences

Identifiers

URN: urn:nbn:se:hh:diva-48265OAI: oai:DiVA.org:hh-48265DiVA, id: diva2:1700917

Subject / course

Business

Educational program

Study Programme in Business and Economics, 240 credits

Supervisors

ghannad, Navid

Examiners

Söderberg, Magnus

Available from: 2022-10-10 Created: 2022-10-04 Last updated: 2025-10-01Bibliographically approved

Open Access in DiVA

fulltext(434 kB)

4077 downloads

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File name FULLTEXT02.pdfFile size 434 kBChecksum SHA-512

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Total: 4078 downloads

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