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Deal, or no deal?: En kvantitativ studie om prisfärgens påverkan på konsumenter
Bengtsson, Anton
Halmstad University, School of Business, Innovation and Sustainability.
Kjellman, Viktor
Halmstad University, School of Business, Innovation and Sustainability.
2022 (Swedish)
Independent thesis Advanced level (professional degree), 20 credits / 30 HE credits
Student thesis
Place, publisher, year, edition, pages
2022.
Keywords [sv]
between-subjects experiment, konsumentbeteende, köpbenägenhet, lågengagemangsprodukter, prisfärg
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hh:diva-46840
OAI: oai:DiVA.org:hh-46840
DiVA, id:
diva2:1662782
Subject / course
Business
Educational program
Study Programme in Business and Economics, 240 credits
Available from:
2022-06-21
Created:
2022-06-01
Last updated:
2025-10-01
Bibliographically approved
Open Access in DiVA
fulltext
(1144 kB)
168 downloads
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FULLTEXT02.pdf
File size
1144 kB
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dc7e26c15e632f3886c95eb0810441ae24ee180fcac59827d1648a3a5ae2db2bac00a3a734b7a6763bf6ee8129f2cd2b1f32e7bf43ca6e6b34563d518ff3a157
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fulltext
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Bengtsson, Anton
Kjellman, Viktor
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Total: 169 downloads
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Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:1662782
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
nn-NO
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