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A ‘bottom-up’ place marketing initiative: Destination Lund Sweden
Rauhut Kompaniets, Olga
Dalarna University, Borlänge, Sweden.
ORCID iD:
0000-0001-6363-7066
2018 (English)
In:
Proceedings of the 3
rd
Annual Conference of the International Place Branding Association (IPBA) / [ed] Leonardo (Don) A.N. Dioko, Macao: Institute for Tourism Studies, Macao , 2018, p. 132-142
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Macao: Institute for Tourism Studies, Macao , 2018. p. 132-142
Keywords [en]
Place marketing, destination marketing
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hh:diva-46126
ISBN:
978-99937-51-43-4 (print)
OAI: oai:DiVA.org:hh-46126
DiVA, id:
diva2:1620267
Conference
3rd Annual Conference of the International Place Branding Association (IPBA), Macau, China, 5-7 December, 2018
Available from:
2021-12-15
Created:
2021-12-15
Last updated:
2025-10-01
Bibliographically approved
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279 downloads
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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en-GB
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