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Hur den strategiska varumärkesplattformen används för att skapa ett starkt varumärke på den internationella marknaden
Störholt, Frida
Halmstad University, School of Business, Innovation and Sustainability.
Andersson, Lisa
Halmstad University, School of Business, Innovation and Sustainability.
2021 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2021. , p. 40
Keywords [sv]
marknadsföring varumärke internationell varumärkesplattform strategisk
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hh:diva-45185
OAI: oai:DiVA.org:hh-45185
DiVA, id:
diva2:1576273
Subject / course
International Marketing
Educational program
The International Marketing Programme, 180 credits
Presentation
2021-05-13, Halmstad, 19:45 (Swedish)
Supervisors
Andersson, Svante
Halmstad University.
Examiners
Solberg Söilen, Klaus
Halmstad University.
Available from:
2021-07-01
Created:
2021-06-30
Last updated:
2025-10-01
Bibliographically approved
Open Access in DiVA
fulltext
(1495 kB)
298 downloads
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FULLTEXT02.pdf
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bb7eb9290e4148dab8b4b1c04bdd0a32f087c5cc8bfba674dced1bb19493d7f4652ef705a7c5b9f09e0952a7ab3726abfe0565842d64c2b3e70a457e935d93a2
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School of Business, Innovation and Sustainability
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Business Administration
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modern-language-association-8th-edition
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modern-language-association-8th-edition
vancouver
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