The purpose of this research is to understand how the two Swedish companies haveintegrated sustainability into their business, and what the effects of being Sustainable are. By having this insight, the study can provide the academics and other businesses how companiescan relate to sustainable issues and work more proactively.

This research has had a qualitative approach when collecting data through interviews. The authors in this multiple case study have moved between the empirical data and gathered theory, making it an abductive research approach.

The conclusion of this research is that the investigated companies have in someextent integrated sustainability into their business with the intention of creating a more sustainable environment. The results show that the companies feel responsible for creating strategic choices for the benefit of the environment and society. The companies in this research work in a majority proactively, resulting in benefits for company, society, andenvironment.