Water is an essential part of human life. According to the sustainable development goal (SDG), monitoring water quality is a fundamental goal of the international community. Therefore, there has been research on how the quality of water can be monitored and improved.  Data related to water quality can provide service opportunities such as to inform if the water is suitable for drinking by monitoring the quality of water resources. However, there has been limited research exploring opportunities and challenges of digital water quality monitoring services to fulfill requirements in rural areas, such as clean and safe water for drinking. Some challenges can be due to the geographical location of the area or avoiding certain regions for implementing a service due to political agenda or infrastructure, especially in less developed countries or areas. The lack of exploration of opportunities points to the need to further investigate service opportunities like to inform if the water is suitable for drinking in rural areas. It is crucial to monitor water quality and offer services because bad water quality can lead to health issues or poor yield in agriculture, some of the few consequences. Therefore, in my paper, using the Design Science Research (DSR) approach, I have explored various opportunities and challenges of digital water quality monitoring services in Indian rural areas. The result demonstrates opportunities related to the exploration of digital water quality monitoring services in rural areas and the challenges that need to be overcome in order to realize the opportunities. This overview can inform researchers, designers, and stakeholders to understand new service opportunities and challenges of digital water quality monitoring services in rural areas.