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A cross-case analysis of Swedish companies to investigate adaptations of the marketing mix to retain customers as a reaction to COVID-19.
Halmstad University.
2021 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2021. , p. 76
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-44483OAI: oai:DiVA.org:hh-44483DiVA, id: diva2:1558323
Available from: 2021-06-22 Created: 2021-05-28 Last updated: 2025-10-01Bibliographically approved

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fulltext(1509 kB)5058 downloads
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File name FULLTEXT02.pdfFile size 1509 kBChecksum SHA-512
7318340fd2df203c147a7f04b51c6bf066be88168e2c2714b0adfe064c0f6d476071fea18c2880ee3402531d904d75cb1d87f123370dd9f0358578b80333f5c0
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
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