Retailers’ omni channel : The value proposition for utilitarian and hedonic shoppers

Nilsson, Daniel; Redwanuzzaman, Redwanuzzaman

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Retailers’ omni channel: The value proposition for utilitarian and hedonic shoppers

Nilsson, Daniel

Halmstad University, School of Business, Innovation and Sustainability.

Redwanuzzaman, Redwanuzzaman

Halmstad University, School of Business, Innovation and Sustainability.

2020 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis

Place, publisher, year, edition, pages

2020. , p. 62

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hh:diva-43583OAI: oai:DiVA.org:hh-43583DiVA, id: diva2:1505862

Educational program

Master's Programme in Strategic Entrepreneurship for International Growth, 120 credits

Supervisors

Andersson, Svante

Examiners

Ghannad, Navid

Available from: 2020-12-02 Created: 2020-12-02 Last updated: 2025-10-01Bibliographically approved

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fulltext(3238 kB)

995 downloads

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Total: 1000 downloads

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