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Irritation vs Relevance: Presenting the Advertisement Scale: A study about the affecting variables on the Millennials’ perception regarding marketing methods online
Sandberg, Fanny
Halmstad University, School of Business, Engineering and Science.
Aronsson, Patricia
Halmstad University, School of Business, Engineering and Science.
2017 (English)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2017.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hh:diva-33980
OAI: oai:DiVA.org:hh-33980
DiVA, id:
diva2:1105852
Subject / course
Business
Supervisors
Helgesson, Thomas
Halmstad University, School of Business, Engineering and Science.
Examiners
Tidåsen, Christine
Available from:
2017-06-22
Created:
2017-06-05
Last updated:
2025-10-01
Bibliographically approved
Open Access in DiVA
fulltext
(3218 kB)
1016 downloads
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FULLTEXT01.pdf
File size
3218 kB
Checksum
SHA-512
702c653fbf96718a3d3b875df8a0aa2ca1565ce2c1d51b462ddd35844d865967fd3fb61c11686e54ba5257d6be4fa4444cfcaa1adb6334e417849028a873305d
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fulltext
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application/pdf
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School of Business, Engineering and Science
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Business Administration
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Total: 1017 downloads
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Total: 399 hits
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Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33980
Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:1105852
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
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html
text
asciidoc
rtf
html
text
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rtf
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