This article builds on Deborah Lupton’s concept of design sociology. It explores the potential of this approach for examining and visualizing experiences and how they are coordinated by social institutions and discourses. Particularly the article highlights how design sociology can contribute to scholars and fields that focus on gender issues and recognize experiences as an epistemological resource. By revisiting two previous research projects, one addressing power imbalances and neglected experiences in reproductive healthcare and the other examining the undervaluation of experiences and care-based knowledge in the female-dominated care sector, the article demonstrates how practicing this approach can reveal and visualize gendered experiences and their connection to social structures in a novel way. Consequently, it is argued that design sociology is relevant for feminist and gender studies, as well as sociology more broadly. © The Author(s) 2025.