Event Marketing : How event marketing may impact a company&apos;s brand equity

Hallgren, Tuva; Åhman, Josefine

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Event Marketing: How event marketing may impact a company's brand equity

Hallgren, Tuva

Åhman, Josefine

2023 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2023.

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hh:diva-50495OAI: oai:DiVA.org:hh-50495DiVA, id: diva2:1760951

Educational program

The International Marketing Programme, 180 credits

Available from: 2023-06-12 Created: 2023-05-31 Last updated: 2025-10-01Bibliographically approved

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Business Administration

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