Corporate Image: A Different Point of View: Case Toimex Oy 1999 (Engelska)Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)

Abstract [en]

The object of the dissertation is to study the corporate image. The theory is related to the perspective of small and medium companies operating as an agent or as an importer. The problems defined were: 'How to build a positive international image when there is no suppportive product image?', and 'Does it really pay an agent or an importer to build a corporate image?' The theoretical framework discusses the differenti parts the image consists of, how it is formed, and what is included in the process of forming an image of a company, as well as managing identity and image. The empirical part of the dissertation describes the image-research carried out for the Finnish case-company, Toimex Oy. The most important ways of building an image from this specific perspective are reliability, on time payments, information flow, personal meetings, and personal relations in general.

Ort, förlag, år, upplaga, sidor

1999.

Nyckelord [en]

Corporate Image, Corporate Identity, Corporate Personality, Corporate Communication, Managing the Image, Case Study, Toimex Oy

Identifikatorer

URN: urn:nbn:se:hh:diva-9154Lokalt ID: U3684OAI: oai:DiVA.org:hh-9154DiVA, id: diva2:364247

Uppsök

samhälle/juridik

Anmärkning

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seTillgänglig från: 2010-11-09 Skapad: 2010-11-09 Senast uppdaterad: 2025-10-01Bibliografiskt granskad

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