How can new technologies be marketed within the Swedish educational institutions? 1996 (Engelska)Studentarbete andra terminStudentuppsats (Examensarbete)

Abstract [en]

The aim of this report is to find out about marketing strategies, by using theories from organisational buying behaviour, and integrating these with the reality where the information is collected through interviewing respondents from both schools, and computer companies. Conclusions will be drawn from all the information being collaberated, and from own experience and knowledge, as well as the use of well known marketing knowledge. The conclusions eill integrate the report as a whole, and will form a summery of the works covered.

Ort, förlag, år, upplaga, sidor

1996.

Nyckelord [en]

marketing strategies consumer behavior marketing research

Identifikatorer

URN: urn:nbn:se:hh:diva-6968Lokalt ID: U0793OAI: oai:DiVA.org:hh-6968DiVA, id: diva2:362007

Uppsök

samhälle/juridik

Anmärkning

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seTillgänglig från: 2010-11-09 Skapad: 2010-11-09 Senast uppdaterad: 2025-10-01Bibliografiskt granskad

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Sektionen för ekonomi och teknik (SET)

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