Handling acquired brands: a case study of Getinge Group 2002 (engelsk)Independent thesis Advanced level (degree of Master (One Year))Oppgave

Abstract [en]

Brands hav for a long time been regarded important in consumer marketing, but recent studies have showed that brands should be regarded equally important for companies in B-2-B. The brand can be used to establish the company in new markets, but since it has become more expensive to build new brands, companies have looked for other opportunities for growth.

sted, utgiver, år, opplag, sider

2002.

Identifikatorer

URN: urn:nbn:se:hh:diva-10732Lokal ID: U5732OAI: oai:DiVA.org:hh-10732DiVA, id: diva2:365856

Uppsök

Social and Behavioural Science, Law

Merknad

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seTilgjengelig fra: 2010-11-09 Laget: 2010-11-09 Sist oppdatert: 2025-10-01bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle ScholarTotalt: 106 treff