International or global advertising? 1997 (engelsk)Independent thesis Basic level (degree of Bachelor)Oppgave

Abstract [en]

This dissertation is concerned with global advertising and brings up issues as: why jou advertise, the degree of standardisation, advertising tasks, etc. It is based on two things: a case-study performed on Levi Strauss & CO, Focusing on the blue jeans line of the company, this part is probably interesting for those concerned with or interested in the fashion marketing industry

sted, utgiver, år, opplag, sider

1997.

Identifikatorer

URN: urn:nbn:se:hh:diva-10700Lokal ID: U5693OAI: oai:DiVA.org:hh-10700DiVA, id: diva2:365823

Uppsök

Social and Behavioural Science, Law

Merknad

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seTilgjengelig fra: 2010-11-09 Laget: 2010-11-09 Sist oppdatert: 2025-10-01bibliografisk kontrollert

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