Halmstad: A summer of radiance, A winter of gloom 1997 (engelsk)Independent thesis Basic level (degree of Bachelor)Oppgave

Abstract [en]

The promotion aspect of the marketing mix relates to activities used to inform, or increase the awareness of, one more groups of people about an organisation and its new and/or existing products. The more a consumer knows about a company, the more likely that consumer will try out the services of thet company. The media that are available to companies for promotion include advertising through newspapers, radio and television, sales promotion, public relations, direct marketing, and personal selling.

sted, utgiver, år, opplag, sider

1997.

Emneord [en]

The standard marketing mix model

Identifikatorer

URN: urn:nbn:se:hh:diva-7622Lokal ID: U1517OAI: oai:DiVA.org:hh-7622DiVA, id: diva2:362687

Uppsök

Social and Behavioural Science, Law

Merknad

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seTilgjengelig fra: 2010-11-09 Laget: 2010-11-09 Sist oppdatert: 2025-10-01bibliografisk kontrollert

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