The aim of this study was to investigate differences in self-reported behaviours among youth football (i.e. European soccer) coaches from pre- to post-season, and additionally, their evaluative reactions to participation in the Norwegian arm of the Empowering Coaching™Training Programme (ECTP). A total of 193 coaches (174 males; 19 females; M = 41.99; SD = 6.32) completed a questionnaire concerning their use of empowering and disempowering behaviours at the beginning and end of the sport season. Moreover, 12 of these coaches (10 males; 2 females; M = 41.67; SD = 5.68) were interviewed at the end of the sport season using semi-structured interviews. Whereas coaches’ empowering and disempowering behaviours did not differ from pre- to post-season, post-season interviews showed that participation in the ECTP led coaches to reflect on their coaching practises, facilitating an increased focus on enabling autonomy and involvement for the athletes and more attention paid to the athletes’ feelings of mastery. © 2017 informa UK Limited, trading as taylor & Francis group