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Title [sv]
MeTARoad - Accelerera färdplanen för kommersialisering och upptag av medicintekniska innovationer: rollen av olika aktörers logiker i ett ekosystem för hälsoinnovationer
Title [en]
MeTARoaD - Accelerating the roadmap for commercializing and adopting medical technology innovations – the role of different actors’ logics in a health innovation ecosystem
Abstract [sv]
Det övergripande syftet med detta forskningsprojekt är att förbättra förståelsen av hur kommersialisering och upptag av medicintekniska innovationer i ekosystem kan påskyndas. Vi strävar också efter att utveckla empiriskt validerade metoder som är användbara för MedTech-företag i deras utveckling av livskraftiga affärsmodeller.Att kommersialisera medicinsk teknik är utmanande. För att lansera och implementera nya produkter på marknaden krävs ofta en tidshorisont på 10–20 år. Det finns ett behov av djupare förståelse kring hur företag som arbetar med hälsoinnovationer samordnar sig med nyckelaktörer, vilka de är beroende av i deras hälsoinnovationsekosystem. Utmaningar till följd av tidsfördröjningar, bristande samordning med kritiska aktörer och resursbegränsningar kan orsaka betydande värdeförluster för både företag och sjukvårdssystem.Vi strävar efter att bidra till den teoretiska litteraturen om samspelet mellan aktörer som verkar inom ett institutionellt komplext område och deras upplevelser av olika logiker, dvs. hur olika regulativa, normativa och kultur-kognitiva institutioner formar och styr deras handlingar i ett ekosystem för hälsoinnovation.Projektet utgår från ett ekosystemperspektiv för hälsoinnovationer genom att särskilt betona synkronisering och samskapande av delad logik.Forskningen kommer att behandla följande forskningsfråga:Hur förstår vi processerna för samordning mellan aktörers logiker för att påskynda kommersialiseringen och upptaget av medicintekniska innovationer i ett hälsoinnovationsekosystem?Vi kommer att använda olika metoder och tekniker (t.ex. repertory grid methodology och affärsmodeller canvas/stakeholder canvas) för att förstå hur individer och grupper av aktörer tänker och agerar enligt deras roller i ekosystemet. Tillsammans med företagen, deras viktigaste sjukvårdskunder, investerare och utvalda experter kommer vi att utveckla livskraftiga affärsmodeller och färdplaner för att kunna hjälpa till att påskynda kommersialisering och upptag av medicintekniska innovationer.
Abstract [en]
The overall aim of this research project is to improve the understanding of how commercialization and adoption of medical technology innovations in ecosystems can be accelerated. We also aim to develop empirically validated methods that are useful for MedTech firms in their development of viable business models.Commercializing medical technology is challenging, often requiring a 10-20 year time horizon to bring new ideas to market and embed them in mainstream practice. There is a vital need for better conceptualization of health innovation firms’ alignment with key actors on whom they are dependent in the health innovation ecosystem. Challenges arising from time delays, misalignment of key ecosystem actors and resource constraints potentially amount to substantial losses in value, for both companies and healthcare systems.We aim to contribute to the theoretical literature on the interactions between actors operating in an institutionally complex field and their experience of logics, i.e. how various regulative, normative and cultural-cognitive institutions shape and guide their actions in an health innovation ecosystem.Hence, we depart from a health innovation ecosystem focus by emphasizing especially the synchronization and co-creation of shared logics.The research will address the following research question:How do we understand the processes for alignment between the logics of actors in a health innovation ecosystem for accelerating the commercialization and adoption of medical technology innovations?We will use different methodologies and techniques (e.g. repertory grid methodology and business models canvas/stakeholder canvas) to understand how individuals and groups of actors think and act according to their roles in the ecosystem. Together with the companies, their main healthcare customers, investors and selected experts, we will develop viable business models and roadmaps that will help accelerate commercialization and adoption of medical technology innovations.
Publications (8 of 8) Show all publications
Laurell, H. & Servais, P. (2023). Market Heterogeneity and its Influence on Decision-Making Logics for Internationalization Speed and Business Model Scaling in the MedTech Sector. In: 27th McGill International Entrepreneurship Conference- Resilience of International Entrepreneurship in times of turbulence Kalmar, Sweden August 31 – September 1, 2023.: . Paper presented at 27th McGill International Entrepreneurship Conference - Resilience of International Entrepreneurship in times of turbulence, Kalmar, Sweden, August 31 – September 1, 2023.
Open this publication in new window or tab >>Market Heterogeneity and its Influence on Decision-Making Logics for Internationalization Speed and Business Model Scaling in the MedTech Sector
2023 (English)In: 27th McGill International Entrepreneurship Conference- Resilience of International Entrepreneurship in times of turbulence Kalmar, Sweden August 31 – September 1, 2023., 2023Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-52795 (URN)
Conference
27th McGill International Entrepreneurship Conference - Resilience of International Entrepreneurship in times of turbulence, Kalmar, Sweden, August 31 – September 1, 2023
Funder
Knowledge Foundation
Available from: 2024-02-29 Created: 2024-02-29 Last updated: 2025-10-01Bibliographically approved
Laurell, H., Johansson, J., Hidefjäll, P. & Barlow, J. (2023). Value Co-creation and Institutional Logics for Business Model Innovation: A Longitudinal Case Study of Medical Technology Innovation in Healthcare. In: : . Paper presented at 12th Annual Workshop on Medical Innovation and Healthcare (WOMI), University of Iceland Reykjavik, Iceland, December 13th – 15th, 2023.
Open this publication in new window or tab >>Value Co-creation and Institutional Logics for Business Model Innovation: A Longitudinal Case Study of Medical Technology Innovation in Healthcare
2023 (English)Conference paper, Oral presentation only (Refereed)
National Category
Economics and Business
Research subject
Health Innovation, IDC; Health Innovation
Identifiers
urn:nbn:se:hh:diva-52794 (URN)
Conference
12th Annual Workshop on Medical Innovation and Healthcare (WOMI), University of Iceland Reykjavik, Iceland, December 13th – 15th, 2023
Funder
Knowledge Foundation
Available from: 2024-02-29 Created: 2024-02-29 Last updated: 2025-10-01Bibliographically approved
Hidefjäll, P., Laurell, H. & Johansson, J. (2022). Egenmonitorering – ett innovationsteoretiskt perspektiv. In: : . Paper presented at Vitalis 2022, Göteborg, Sverige, 22 maj, 2022.
Open this publication in new window or tab >>Egenmonitorering – ett innovationsteoretiskt perspektiv
2022 (Swedish)Conference paper, Oral presentation with published abstract (Other (popular science, discussion, etc.))
National Category
Other Health Sciences
Identifiers
urn:nbn:se:hh:diva-52823 (URN)
Conference
Vitalis 2022, Göteborg, Sverige, 22 maj, 2022
Funder
Knowledge Foundation
Available from: 2024-03-03 Created: 2024-03-03 Last updated: 2025-10-01Bibliographically approved
Johansson, J., Laurell, H., Hidefjäll, P. & Barlow, J. (2022). Institutional Logics in Commercialisation and Implementation of Digital Health: Coping with Misalignments. In: : . Paper presented at WOMI 2022 11th annual Workshop on Medical Innovation, Gothenburg Centre on knowledge-intensive innovation ecosystems: Gothenburg KIES or U-GOT KIES Gothenburg, Sweden, December 11th - 13th, 2022.
Open this publication in new window or tab >>Institutional Logics in Commercialisation and Implementation of Digital Health: Coping with Misalignments
2022 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Research subject
Health Innovation; Health Innovation, IDC
Identifiers
urn:nbn:se:hh:diva-52796 (URN)
Conference
WOMI 2022 11th annual Workshop on Medical Innovation, Gothenburg Centre on knowledge-intensive innovation ecosystems: Gothenburg KIES or U-GOT KIES Gothenburg, Sweden, December 11th - 13th, 2022
Funder
Knowledge Foundation
Available from: 2024-02-29 Created: 2024-02-29 Last updated: 2025-10-01Bibliographically approved
Laurell, H., Johansson, J., Hidefjäll, P. & Barlow, J. (2022). Navigating among institutional logics in a health innovation ecosystem: how to align the supply and demand side of digital health innovations. In: Medicinteknikdagarna in Luleå on 4-6 October, 2022: . Paper presented at Medicinteknikdagarna in Luleå on 4-6 October, 2022.
Open this publication in new window or tab >>Navigating among institutional logics in a health innovation ecosystem: how to align the supply and demand side of digital health innovations
2022 (English)In: Medicinteknikdagarna in Luleå on 4-6 October, 2022, 2022Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Research subject
Health Innovation; Health Innovation, IDC
Identifiers
urn:nbn:se:hh:diva-52821 (URN)
Conference
Medicinteknikdagarna in Luleå on 4-6 October, 2022
Funder
Knowledge Foundation
Available from: 2024-03-03 Created: 2024-03-03 Last updated: 2025-10-01Bibliographically approved
Laurell, H., Johansson, J., Hidefjäll, P. & Barlow, J. (2022). The Paradox of Designing a DataDriven and Sustainable Business Model for Scalability: The Role of Conflicting Institutional Logics in a Complex Healthcare Innovation Ecosystem. In: Michelini L.; Minà A.; Alaimo Di Loro P. (Ed.), Proceedings of the 7th International Conference on New Business Models: Sustainable Business Model Challenges: Economic Recovery and Digital Transformation: . Paper presented at 7th International Conference on New Business Models: Sustainable Business Model Challenges: Economic Recovery and Digital Transformation, Rome, Italy, 22-24 June, 2022 (pp. 443-446).
Open this publication in new window or tab >>The Paradox of Designing a DataDriven and Sustainable Business Model for Scalability: The Role of Conflicting Institutional Logics in a Complex Healthcare Innovation Ecosystem
2022 (English)In: Proceedings of the 7th International Conference on New Business Models: Sustainable Business Model Challenges: Economic Recovery and Digital Transformation / [ed] Michelini L.; Minà A.; Alaimo Di Loro P., 2022, p. 443-446Conference paper, Oral presentation with published abstract (Refereed)
Keywords
Digital health innovation, commercialization, adoption, ecosystem, institutional logics, digitalization, business models
National Category
Business Administration
Research subject
Health Innovation; Health Innovation, IDC
Identifiers
urn:nbn:se:hh:diva-52824 (URN)
Conference
7th International Conference on New Business Models: Sustainable Business Model Challenges: Economic Recovery and Digital Transformation, Rome, Italy, 22-24 June, 2022
Funder
Knowledge Foundation
Available from: 2024-03-03 Created: 2024-03-03 Last updated: 2025-10-01Bibliographically approved
Hidefjäll, P., Laurell, H., Johansson, J. & Barlow, J. (2021). Development, adoption and implementation of remote patient monitoring in Swedish healthcare. In: : . Paper presented at 10th Annual Workshop on Medical Innovation and Healthcare (WOMI), Gothenburg Centre on knowledge-intensive innovation ecosystems: Gothenburg KIES or U-GOT KIES Gothenburg, Sweden & hybrid / blended workshop, December 16th-17th, 2021.
Open this publication in new window or tab >>Development, adoption and implementation of remote patient monitoring in Swedish healthcare
2021 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Research subject
Health Innovation; Health Innovation, IDC
Identifiers
urn:nbn:se:hh:diva-52825 (URN)
Conference
10th Annual Workshop on Medical Innovation and Healthcare (WOMI), Gothenburg Centre on knowledge-intensive innovation ecosystems: Gothenburg KIES or U-GOT KIES Gothenburg, Sweden & hybrid / blended workshop, December 16th-17th, 2021
Funder
Knowledge Foundation
Available from: 2024-03-03 Created: 2024-03-03 Last updated: 2025-10-01Bibliographically approved
Laurell, H., Johansson, J., Hidefjäll, P. & Barlow, J. (2021). Navigating among institutional logics in a health innovation ecosystem: Shaping sustainable business models. In: Fawzi Halila; Maya Hoveskog, Alireza Esmaeilzadeh, Harvey Blanco (Ed.), New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful: Full Conference Proceedings. Paper presented at 6th International Conference on New Business Models, Halmstad University, Halmstad, Sweden, 9-11 June, 2021 (pp. 157-161).
Open this publication in new window or tab >>Navigating among institutional logics in a health innovation ecosystem: Shaping sustainable business models
2021 (English)In: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful: Full Conference Proceedings / [ed] Fawzi Halila; Maya Hoveskog, Alireza Esmaeilzadeh, Harvey Blanco, 2021, p. 157-161Conference paper, Oral presentation with published abstract (Refereed)
Keywords
MedTech innovation, commercialization, adoption, ecosystem, institutional logics
National Category
Business Administration
Research subject
Health Innovation; Health Innovation, IDC
Identifiers
urn:nbn:se:hh:diva-52826 (URN)
Conference
6th International Conference on New Business Models, Halmstad University, Halmstad, Sweden, 9-11 June, 2021
Funder
Knowledge Foundation
Available from: 2024-03-03 Created: 2024-03-03 Last updated: 2025-10-01Bibliographically approved
Principal InvestigatorLaurell, Hélène
Co-InvestigatorJohansson, Jeaneth
Co-InvestigatorBarlow, James
Co-InvestigatorHidefjäll, Patrik
Coordinating organisation
Halmstad University
Funder
Period
2020-03-01 － 2023-09-30
National Category
Economics and Business
Identifiers
DiVA, id: project:3134

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