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  • 1.
    Bengtsson, Elias
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Grothe, Magdalena
    European Central Bank, Frankfurt am Main, Germany.
    Lepers, Etienne
    Organisation for Economic Cooperation and Development, Paris, France.
    Home, safe home: Cross-country monitoring framework for vulnerabilities in the residential real estate sector2018In: Journal of Banking & Finance, ISSN 0378-4266, E-ISSN 1872-6372Article in journal (Refereed)
    Abstract [en]

    This paper presents and assesses a framework for monitoring vulnerabilities related to the residential real estate sector, which can be easily employed for policy purposes. The framework provides intuitive and transparent early warning signals through a composite vulnerability measure, which aggregates indicators in a model-free way across three dimensions of real estate sector vulnerabilities (i.e. valuation, household indebtedness and the bank credit cycle). Our vulnerability measure proves to be a significant predictor of historical real estate crises, with a better forecasting performance than the majority of advantageously in-sample calibrated model-based measures. © 2018 Elsevier B.V.

  • 2.
    Berglund, Axel
    et al.
    Halmstad University, School of Social and Health Sciences (HOS).
    Fransson, Carl
    Halmstad University, School of Social and Health Sciences (HOS).
    Sovereign Credit Rating effects on equity markets: Applied on US Data2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper is a study on how U.S stock market reacts on sovereign credit rating announcements, and if there is a significant difference between low or high debt firms. We have used an event study based on historical stock prices from 30 companies, 15 with high debt and 15 with low debt. All companies are taken from the S&P`s 500 index which we also use as a market index. We use a regression model with 10 % significance level to see if there is a significant impact on high debt firms. Our result shows that the market will be affected by the downgrade. We also conclude that there was a significant negative impact on the high debt firms.

  • 3. Berisha, Dorentina
    et al.
    Olsson, Caroline
    How companies react towards unethical statements on social media: effects on brand image2015Independent thesis Advanced level (degree of Master (One Year)), 240 HE creditsStudent thesis
  • 4.
    Crassous, Thibault
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Gassmann, Jeremy
    Halmstad University, School of Business and Engineering (SET).
    GAINING COMPETITIVE ADVANTAGE THROUGH GREEN MARKETING: How green marketing is used as a competitive advantage?2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The research question how green marketing is used as a competitive advantage was answered by the analysis of the multiple case-study of two organizations of the boardsports industry, Jade and Notox. The comparison between theories and interviews revealed that, by doing green branding, having eco-labels, and implementing the five I’s, Jade and Notox are differentiating. This differentiation provides them a competitive advantage. In addition, Jade and Notox innovate in green materials and processes which, coupled with eco-labels, maintain the differentiation and generate a sustainable advantage.

  • 5.
    Fockedey, Walter
    Halmstad University.
    Impact of social networks on our social life2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 6.
    Gashi, Lumnie
    Halmstad University, School of Business and Engineering (SET).
    Handelsutveckling mellan Sverige och Bolivia - påverkande faktorer?2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 7.
    Hammar Johnsson, Simon
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Olsen, Pontus
    Halmstad University, School of Business, Engineering and Science.
    The Implementation Process of a Sustainable Business Model: Three Swedish cases2019Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 8.
    Holmén, Magnus
    Chalmers University of Technology, Gothenburg, Sweden.
    Restless capitalism and the economizing entrepreneur2013In: Economics of Innovation and New Technology, ISSN 1043-8599, E-ISSN 1476-8364, Vol. 22, no 7, p. 684-701Article in journal (Refereed)
    Abstract [en]

    This paper explains why capitalistic economies are restless by focusing on the role and the activities by entrepreneurs. The linkage between the entrepreneur and the economy is that as knowledge is a scarce resource, entrepreneurs must economize knowledge to reduce uncertainty if they are to undertake entrepreneurial action. Fortunately, ways of lowering uncertainty are important sources of opportunities for entrepreneurs. However, the exploitation of such sources may in turn increase uncertainty in the economy. Thus, entrepreneurial action reduces and regenerates uncertainty and complexity over time across different dimensions in the economic system. The paper argues that these processes are core mechanisms of economic development, creating interdependencies between the entrepreneur and the economic system. © 2013 Taylor & Francis.

  • 9.
    Holmén, Magnus
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Ljungberg, Daniel
    University of Gothenburg, Gothenburg, Sweden.
    Preciado, Deycy Janeth Sanchez
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Evolution of systems of technology transfer in rural developing economies2018Conference paper (Refereed)
    Abstract [en]

    Longitudinal studies show that technology transfer changes over time but do not systematically address how this occurs. This paper addresses the evolution of technology transfer by analyzing changes in the focal actors, their perceived problems, problem-solving activities and implemented technological and organizational solutions. Empirically, we analyze the evolution of fish and silk production in Cauca, Colombia, a rural region characterized by a low level of education. While production was initiated by national and international governments, these policy programs failed by themselves to establish technology transfer activities successfully because of governmental short sightedness, lack of producer commitment and transferor-producer arm’s length relations. Over time, interaction among producers and producer cooperatives (recipients), universities (transferors) and intermediaries created a “technology transfer system”. The creation and professionalization of the cooperatives and intermediaries were key events allowing for creating a functioning technology transfer system. The evolution of the system was largely determined by the types of problems the main actors formulated and acted upon. Major problem diversified from being technology-related, to customer, market and distribution oriented. A main organizing principle of both solving and formulating these problems consisted of projects, which means the evolution can be characterized by sequences of projects addressing specific and changing problems over time. The cases are in in line with evolutionary theorizing and the paper concludes with general lessons for technology transfer from an evolutionary perspective.

  • 10.
    Hörte, Sven-Åke
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Knowledge spillover aspects of cooperation and competition2004In: Knowledge spillovers and knowledge management / [ed] Charlie Karlsson, Per Flensburg, Sven-Ake Hörte, Cheltenham: Edward Elgar , 2004, p. 94-109Chapter in book (Other academic)
    Abstract [en]

    This book is a result of a workshop on Knowledge spillovers and knowledge management, held September 19-21, 2002 at the Centre for Information Logistics in Ljungby, Sweden.

  • 11.
    Kotorova, Irina
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Sandström, Mattias
    Halmstad University, School of Business and Engineering (SET).
    Comparative analysis of emerging markets hedge funds and emerging markets benchmark indices performance2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Many hedge funds are believed to yield considerable returns to investors; there is an assumption that suggests hedge funds seem uncorrelated with market fluctuations and have relatively low volatility. In recent years, emerging market hedge funds have experienced a higher capital inflow in periods when the diversification benefits of investing in emerging markets are higher. However, the strategy‟s share of the hedge fund industry‟s total capital flows has decreased significantly during the same periods: this might imply that investors have reallocated capital to other hedge fund strategies. This paper investigates whether emerging markets hedge funds have been as consistent in performance as the benchmark indices by presenting results of comparative analysis of two sample emerging markets hedge fund indices and two standard emerging markets benchmarks performance. The empirical study ranges from the period of January 2006 to December 2010.

  • 12.
    Maneschiöld, Per-Ola
    Halmstad University, School of Business, Engineering and Science.
    A note on the export-led growth hypothesis: A time series approach2008In: Cuadernos de economía - Latin American Journal of Economics, ISSN 0716-0046, E-ISSN 0717-6821, Vol. 45, no 132, p. 293-302Article in journal (Refereed)
    Abstract [en]

    The export-led growth hypothesis is analysed for Argentina, Brazil, and Mexico using cointegration and causality techniques. Cointegration is found for Argentina and Mexico in both a pre-break and post-break period, where the break is related to the introduction of the NAFTA. Furthermore, the causal relationship is either bi-directional or unidirectional from export to GDP revealing support to the hypothesis and an outward oriented policy.

  • 13.
    Mueller Meirinho, Ana Clara
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Mengting, Li
    Halmstad University, School of Business, Engineering and Science.
    Cross-Cultural Comparative Study of Entrepreneurial Leadership Traits Among Brazil and China in Small Businesses2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: Cross-Cultural Comparative Study of Entrepreneurial Leadership Traits Among Brazil

    and China in Small Businesses

    Authors: Ana Clara Mueller Meirinho and Li Mengting

    Level: Master Thesis, 30 hp

    Keywords: Entrepreneurial leadership, Leader traits, Hofstede’s 6D Model, Small Business, Cross-Cultural leadership, Brazil, China.

    Background: Entrepreneurship is important among all the countries for the growth and prosperity of nations due to movement of economic activities that they generate. To sustain a business, the character behind it, known as a leader, plays an important role since for guiding a business the entrepreneurs needs to provide a clear vision for the company. Entrepreneurial leaders can have different postures when leading business inside a country. Yet, when comparing between countries, their behaviors can be influenced by many aspects, mainly because of the culture of the nation. However, a study showed that appear to be a convergence of entrepreneurial leadership among the BRICS countries. Also, there have been a lack of studies of entrepreneurial leadership in emergent economies like the BRICS countries, and for that reason, Brazil and China were selected to be the main focus of this study. Furthermore, studies also lack measurements of entrepreneurial leadership traits and behaviors.

    Research Question: What are the predominant traits of entrepreneurial leaders of small business and which cultural aspect impact on the behaviour of leaders among Brazil and China?

    Sub research question: What are the similarities and differences on the way that leadership is conducted by entrepreneurs of small businesses among Brazil and China?

    Purpose: The purpose of this study is, therefore, to describe, explore and instigate predominant traits of leaders as entrepreneurs in small businesses that can lead to distinct behaviour, through investigations in Brazil and China. In addition, this study also verifies similarities and differences of leaders behaviour that can differ from one culture to another, due to cultural impact. This way, the authors developed a framework, to better visualize entrepreneurial leadership traits comparison between Brazil and China, giving the readers a better understanding of preferred traits in both countries, directing them to take right actions considering the cultural values.

    Method: A mixed method approach was used in this research. Qualitative semi-structured exploratory interviews with abductive approach were conducted with leaders who are entrepreneurs of small businesses in South Brazil and Urban China, which focuses on entrepreneurial leadership traits. Also, quantitative surveys were collected, aiming to measure cultural value and predominant traits of leaders, complementing the qualitative interview.

    Theoretical Framework: Articles used for this study were meticulously selected, focusing on reliable sources and quality content; also, it was given preferences to new data from well- known journals. This section covers subjects that are interesting and fit to the thematic, such as regarding of Entrepreneurial Leadership and Traits, Hofstede 6D Model, Importance of Micro and Small Businesses to Society, and economic and political facts about Brazil and China, alike as definitions and data of micro and small business characteristics in each nation, and the nations own beliefs. Particular information from the countries was brought from organizations and governmental related websites.

    Discussion and Conclusion: Based on the results of respondent’s surveys and the interpretation of interviews with entrepreneurs among south Brazil and China. The results are structured and analyzed in the same sequence as the surveys and interviews are designed using Hofstede 6D model, discussing first south Brazil and urban China and then a general overview about similarities and differences of both countries for each section. The study revealed that the preferred entrepreneurial leadership traits are divergence between two countries, while there appear to be a convergence of entrepreneurial leadership style that encompass more democratic, flexible, opportunity oriented yet still remaining the traits of paternalistic and authoritative leadership including directing, participative, consideration of subordinates in small businesses among both countries. Furthermore, the author presented an overview of similarities and different entrepreneurial leadership traits among two countries by categorized based on distal attributes, including personality, cognitive ability and motives values, as well as proximal attributes, including social appraisal skills, problem solving skills and expertise/tacit knowledge are shown in the end.

  • 14.
    Nechaev, Mikhail
    Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), MPE-lab.
    On Kalman Filter Application for Risk Estimation of Derivatives Portfolio2011Conference paper (Refereed)
    Abstract [en]

    Clearing houses or huge broker-dealers usually apply portfolio approach for the estimation of traders’ liabilities and restriction of their risk. It supposes that they analyse possible changes of portfolio’s value within a given time horizon. For clearing houses (in USA as well as in Europe) there exists a standard methodology called SPAN, developed by Chicago Mercantile Exchange, where scenario approach is implemented. Sometimes this approach fails due to the finite number (16) of considered scenarios. It seems that parametric approach provides better quality, but in this case man needs a fast algorithm for the Implied Volatility (IV) curve forecast. By now there exists an algorithm which uses a polynomial approximation for the IV curve merged with Kalman Filtering procedure as a forecasting tool. We develop a new model and provide statistical evidence which shows that approximation of IV curve by a special class of functions give better results. Correspondent analysis is based on the data from US options market.

  • 15.
    Nechaev, Mikhail
    et al.
    Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), MPE-lab.
    Dubinin, Vladimir
    Arbitrage Free Limit Order Pricing Model2010Conference paper (Other academic)
    Abstract [en]

    It has been recognized by trading community for some time that the limit orderhas some option characteristics. Obviously, this is a special type of option as itis owned by the entire trading community as a whole. The exchanges recognizedthis fact by rewarding the limit orders with rebates. This paper is an attempt todetermine the faire value of this rebate, based on the absence of statistical arbitrage.

  • 16.
    Nilsson, Emelie
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Nilsson, Fanny
    Halmstad University, School of Business, Engineering and Science.
    Informationsasymmetri vid företagsöverlåtelser: Hur köpare inhämtar, analyserar och värderar information2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Prior to acquisitions, potential investors must conduct a survey on the company of interest. This process is called Due Diligence and it aims to reduce the asymmetric information between sellers and investors. This essay describes how investors through Due Diligence canidentify and evaluate the information hidden within the asymmetric information. The study is conducted as a cross-sectional study consisting of personal interviews with three business brokers and seven actors who have participated in business transfers.

    The conclusions are that buyers’ behavior in general are consistent with the theoretical framework. All respondents recommend using Due Diligence, but the scope and knowledgeof the process differs. The factor that can be crucial for a successful or unsuccessful Due Diligence is the investors’ understanding of their own limitations and the ability to enlist thehelp from other specialists in the fields they cannot manage on their own. Consultants such as business brokers, accountants and lawyers are therefore of great importance for Due Diligence.

    There are some areas that the respondents choose to study with particular care during DueDiligence. The one area that is common to all respondents is the investigation of the data contained in Annual Reports. Other areas vary depending on the investors experiences and among others include the corporate culture, external relations, capacity utilization and environmental issues.

    Thanks to the extensive and overall good use of Due Diligence, it can be considered that thereis no general market failure in the corporate market, although some transfers are less successful.

  • 17.
    Pascau Baylère, Elodie
    Halmstad University, School of Business and Engineering (SET).
    A new customer-focus strategy: CRM and Customer Interaction. French Market2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [la]

    Title:A new customer-focus strategy: Customer Relationship Management and Customer Interaction. The French market.

     

    Author:Elodie Pascau Baylère

     

    Supervisor:Urban Ljungquist

     

    Level:Bachelor thesis in Business Administration, Marketing

     

    Key Words:CRM, customer interaction, loyalty, customer-centric, customer service, database management, customerization

     

    Purpose: It is not obvious to see the link between CRM and customer interaction. We will explore it through 2 axes: CRM to companies and companies to customers. The CRM implies getting a new strategy at heart of the company. We will see how it operates.

     

    Theoretical framework:  This part gathers all the basic Marketing knowledge that I use in this thesis. The first part is a CRM and customer interaction. The second one is the 4Cs model where marketers must adapt a new vision through the customer. Linked with that we will see how it conduces to customer interaction. However, CRM implies a strategic vision and plan but also an organizational process.

     

    Method:In the method we will explain that we used a qualitative research. We collect our secondary data from our University library (databases) and primary data from our questionnaire and interview.

     

    Conclusion:To conclude, we will expose the answer of our purpose, we will also bring suggestions for companies and criticisms of the thesis. We will also propose a further question.

  • 18.
    Petrovski, David
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Pestana, Joao Pedro
    Halmstad University, School of Business, Engineering and Science.
    Literature Review of the Field of the Service Economy2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    After the Second World War, the service sector in many countries, including the highly developed and the developing countries, started growing and making up the bulk of the economies of those countries. Some of the factors for that radical change are: the changing patterns of government ownership and regulation, privatization, technological innovations, servitization, internationalization, globalization, etc. The purpose of this article is to investigate and to suggest a classification of the existing literature in the field of service economy. The results of the systematic review of the area of the service economy are presented in a thematic order. Moreover, the findings are connected with the economical schools of thought - welfare state and neoliberalism. The key findings reveal that the social, economic, and technological changes brought by the Third Industrial Revolution were essential for the dissemination and development of the service sector.

  • 19.
    Petrovski, David
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Pestana, Joao Pedro
    Halmstad University, School of Business, Engineering and Science.
    The Importance of Target Audience Selection for Kano Model Effectiveness: A Case Study of Klarna Group2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    The Kano model is a technique for a better understanding of the customers’ requirements, thus increasing the customers’ satisfaction. The process of identifying the customers’ requirements and increasing the customers’ satisfaction, by improving the offerings, is costly for the companies. In order not to waste resources, companies should firstly identify who their target audience is, through a market research. When companies understand who their target audience is, they are able to identify their requirements, in order to try to meet them, and increase customers’ satisfaction. The process of segmentation and targeting, helps companies to save time, money and effort, since the messages are directly delivered to those who are their target audience, and are really interested. Moreover, the companies using the focus groups and in-depth interviews can collect target audience’ requirements, in order to later on meet those requirements and increase the customers’ satisfaction. Furthermore, the findings revealed that for the companies in the online payment industry it is crucial to have a good reputation and be trustworthy.

  • 20.
    Roux, Julien
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Thomassin, Flavie
    Halmstad University, School of Business and Engineering (SET).
    Differences between differentiating and low cost strategies through business model concept: A case study of the airline industry2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 21.
    Ruyi, Dai
    Halmstad University, School of Social and Health Sciences (HOS).
    Comparative analysis of stock performance to announcement of mergers and acquisitions deals in China mainland and Hong Kong from 2000-20102012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study analyzes the stock performance of bidding firms in China mainland and Hong Kong around the announcement of mergers and acquisitions transaction. The sample consists of 19 bidding firms in mainland and 11 bidding firms in Hong Kong. Hang Seng Index and Shanghai Composite Index are two proxies for market returns. The result that both average abnormal return and cumulative abnormal return to bidders in China mainland are positive whereas AAR to bidders in Hong Kong is positive in the announced date and CAR is negative during the event window (-5, +5). Compare to two regions, the announcement of mergers and acquisitions in mainland regarded as ‘good news’ to its stock price; however, it is not as good as for Hong Kong market. In the total method of payment, there are 8 transactions by stock and up to 22 deals by cash; that above 70% of acquisitions are pure cash payments in the entire sample. Through the regression model, the author finds regions of acquisitions affect the return because it is tested statistical significant at 5 percent significance level. And methods of payment do not affect abnormal returns and cumulative abnormal return to bidding firms during the event period.

  • 22.
    Solberg Søilen, Klaus
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Geoeconomics2012Book (Refereed)
    Abstract [en]

    With the shift from geopolitics to geoeconomics the focus is no longer the Heartland or the Rimland, or any coherent geographical region, but the set of all geographical locations containing economically-important natural resources, what we shall call the Nareland (Natural Resource Lands). This new logic of dispersed geographical locations marks the shift from geopolitics to geoeconomics. The centre stage has been taken over by the private-sector organization, the corporation. This means that power has been transferred from the public to the private sphere. It means that the nation state is ceding its power to individuals – less in some countries and more in others, for instance less in Sweden than in the USA; but the trend is clear, and it is global.

  • 23.
    Solberg Søilen, Klaus
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2). KPMG Oslo, Oslo, Norway.
    In Search of a Methodological Basis for the Critique of Neoclassical Economics: David A. Westbrook, Out of Crisis: Rethinking our Financial Markets2013In: Telos, ISSN 0090-6514, E-ISSN 1940-459X, Vol. Winter, no 165, p. 185-188Article, book review (Refereed)
    Abstract [en]

    Methodological changes within the study of man are inspired not only through new scientific insights and discoveries, but also through crises, wars, and the appearance of new political masters. Within the study of economics, the edifice of neoclassical economics is now standing on the scaffold seeking pardon among the spectators and hoping the executioner has been called away and the verdict redrawn. The critique is not new, but has been continuous and gaining in strength especially over the past three decades, particularly after the recent financial crisis. In the wake of this devastating event, more people are questioning the usefulness…

  • 24.
    Solberg Søilen, Klaus
    Blekinge Institute of Technology, School of Management, Karlskrona, Sweden.
    Life style welfare: How the New Class has transformed the Scandinavian Welfare State2009In: Telos, ISSN 0090-6514, E-ISSN 1940-459X, Vol. 2009, no 148, p. 73-85Article in journal (Refereed)
    Abstract [en]

    Three hypotheses are presented in this article, each supported by observations and theory. The first is that party distinctions in Scandinavian politics have ceased to be vehicles for coherent ideas related to political ideologies, but that parties instead have become machines to stay in power and keep supporters employed. The second is that the tradition among political parties in Scandinavia and especially in Sweden for accepting federalist measures as a response to central state inefficiencies has been checked by the development of the welfare state. It can only regain momentum through external pressure. The third is that the Scandinavia welfare state model has shifted from one of providing support to the needy to a party guaranteeing the middle class a certain life-style.

  • 25.
    Solberg Søilen, Klaus
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    The Service Economy Fallacy (The Fallacy Of The Service Economy): A Materialist Perspective2012Conference paper (Refereed)
    Abstract [en]

    The article, which is based in the tradition of Critical Theory, presents a number of reasons for preserving a strong production economy given that the aim of the nation state is to work for improved competitive advantage. It is also an attempt to show why a majority of Western countries have defended the transformation from a predominant production economy to a service economy by explaining the shift as a result of class interests, using New Class theory. It argues for why a materialist perspective in economic theory is relevant today.

  • 26. Verhoeven, Peter
    et al.
    Sha, Nana
    A study based on Kano model to improve satisfaction of students at university libraries in Sweden2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    This paper designed the questionnaire for the case and combines the Kano Model with the LibQUAL+TM model to understand the students’ perception and expectation of the library service quality in Sweden. Also, find a specific way to improve the satisfaction of the students.

  • 27.
    Viksten, Annelie
    Halmstad University, School of Business and Engineering (SET).
    Vilka faktorer påverkar storleken på biståndet?2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Då bistånd i många fall inte fungerat som förväntat har det bildats stark kritik där man menar att det är ineffektivt. En del av biståndsforskningen tittar på vilka faktorer som kan göra biståndet effektivare.Debatten har resulterat i att man i Sverige år 2007 genomförde en Landfokusering där valde man ut 33 länder för fortsatt samarbete. År 2011 har dock ingen större skillnad skett i hur många länder Sverige ger bistånd till. I den här uppsatsen genomförs en ekonometrisk tvärsnittsanalys där jag vill studera sambandet mellan storleken på biståndet år 2011 och ett antal förklarande variabler.Mitt resultat indikerar att Sverige ger mycket till länder som redan får mycket bistånd av andra. Resultatet visar även att Sverige ger mer till de 33 utvalda samarbetsländerna än övriga biståndsmottagare.

  • 28.
    Vlahek, Davor
    et al.
    Halmstad University.
    Sjöstrand, Maria
    Halmstad University.
    Arbetskraftskostnadens inverkan på sysselsattningen och arbetslösheten2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 29.
    Yu, Cui
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Zhang, Ting
    Halmstad University, School of Business and Engineering (SET).
    American Fast Food in Chinese Market: A Cross-Culture Perspective: The Case of KFC and McDonald's2009Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies.

    The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. These theories are put together in an analytical model where a connection between the two theories is explained that will be used as a foundation in gathering and analyzing the empirical findings.

    The qualitative research strategy is employed in this dissertation. Utilizing the multiple case studies, we choose two sample companies both from USA. The empirical data was gathered through semi-structured interviews on the telephone. Data was also supplemented with secondary data such as company web pages and scientific articles.

    The conclusion can be drawn from this study is that culture differences influence the 4P marketing strategies in both of the companies in different ways. Language, value and customer behaviors of a national culture are main factors to affect the implementation of marketing strategy in the international markets.

1 - 29 of 29
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