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  • 51.
    Payan, Janice M.
    et al.
    University of Northern Colorado.
    Svensson, Göran
    Oslo School of Management, Norway.
    Awuah, Gabriel
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Andersson, Svante
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Relationship Quality in Interorganizational Contexts2009Ingår i: Proceedings of the 14th biennial world marketing congress (preliminary release): Marketing in transition: scarcity, globalism, & sustainability / [ed] Colin L. Campbell, Academy of Marketing Science , 2009Konferensbidrag (Refereegranskat)
    Abstract [en]

    This study provides support for the dimensional distinctiveness of cooperation, specific assets, satisfaction, trust, and commitment. Based on the results, it is suggested that four of these dimensions are reflective of relationship quality or the "Cross-Cultural RELQUAL-scale" (cooperation, coordination, trust, and commitment) and that relationship quality impacts satisfaction with the relationship. Data was used to test the cross-cultural RELQUAL-scale in supplier-distributor relationships in Sweden and USA.

  • 52.
    Payan, Janice M.
    et al.
    University of Northern Colorado, Greeley, USA.
    Svensson, Göran
    Oslo School of Management, Norway.
    Awuah, Gabriel
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Andersson, Svante
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Hair, Joe
    Kennesaw State University, USA.
    A  "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and USA2010Ingår i: International Marketing Review, ISSN 0265-1335, E-ISSN 1758-6763, Vol. 27, nr 5, s. 541-561Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: The purpose of this paper is to develop a cross-cultural RELQUAL-scale in supplier-distributor relationships in Sweden and the USA. 

    Design/methodology/approach: The Swedish and US sampling frames consisted each of a random sample of 600 owners and managers of distribution firms of specialty tools and fasteners. A total of 161 usable surveys were returned from the US-survey, for a response rate of 27 percent, while 121 usable surveys were returned from the Swedish survey, for a response rate of 20 percent. An overall response rate of 24 percent was achieved across both countries. 

    Findings: The paper provides support for the dimensional distinctiveness of cooperation, coordination, specific assets, satisfaction, trust, and commitment. Four of the dimensions are reflective of relationship quality or the "cross-cultural RELQUAL-scale" (cooperation, coordination, trust, and commitment) and relationship quality was found to be associated with relationship-satisfaction with suppliers. A test of metric invariance confirmed the RELQUAL-scale is appropriate for cross-cultural research. 

    Research limitations/implications: Examining the tested in other industrial and cultural contexts and countries in other inter-organizational settings could help establish the generality of findings beyond Sweden and the USA and that beyond the context of the distributor-supplier relationship of fasteners and specialty tools. Practical implications The "cross-cultural RELQUAL-scale" is of interest to business practice as it provides a structure of dimensions to be considered in the organizational effort of maintaining satisfactory levels of relationship quality with suppliers. 

    Originality/value: The paper focuses on two different cultural contexts, which is an approach rarely seen in inter-organizational research. The focal constructs are frequently included in inter-organizational research, but have previously not been included in the same empirical study of RELQUAL.

  • 53.
    Payan, Janice M.
    et al.
    Monfort College of Business, University of Northern Colorado, Greeley, Colorado, USA.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Høgevold, Nils M.
    Oslo School of Management, Oslo, Norway.
    The Effect of Attributes of Study Abroad and Risk Aversion and on the Future Likelihood to Study Abroad: A Study of US and Norwegian Undergraduate Marketing Students2012Ingår i: Journal for Advancement of Marketing Education, ISSN 1537-5137, Vol. 20, nr 3, s. 49-60Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose of the Study: Limited empirical data sheds light on the underlying attributes of study-abroad programs important to marketing undergraduate students from multiple countries. This study examines these attributes along with risk aversion on the outcome of likelihood to study abroad.

    Method/Design and Sample: Based on the literature, data from undergraduate marketing majors in the United States and Norway is collected to conduct a reliability and factor analysis of the motivators and deterrents to study abroad for both countries combined and for each country separately. Next a regression analysis is performed on the effect of risk aversion and attributes of study abroad (motivators and deterrents) on the likelihood to study abroad for both countries combined and for each country separately.

    Results: After achieving adequate reliability and validity for both countries combined and for each country separately, a regression analysis revealed that risk aversion had a significant negative association with the likelihood of Norwegian marketing students to study in another country. The motivator scale had a significant positive association with the likelihood of both U.S. and Norwegian marketing students to study in another country. Likewise, the relationships/commitments factor had a significant negative association with the likelihood of both U.S. and Norwegian marketing students to study in another country.

    Value to Marketing Educators: First of interest to educators is identifying motivators and deterrents to both U.S. and Norwegian students in participating in study-abroad programs. Second of interest to educators is determining if evaluating risk aversion can help marketing educators to target those students who may need more information in order to overcome their concerns about study abroad.

  • 54.
    Pehrsson, Anders
    et al.
    School of Business and Economics, Linnaeus University, Växjö, Sweden.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Corporate strategy and the environment: fit through teleological approaches2013Ingår i: International Journal of Business Excellence, ISSN 1756-0047, E-ISSN 1756-0055, Vol. 6, nr 5, s. 572-583Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Complexity-based approaches to corporate strategy are particularly important in times of extensive environmental uncertainty where previous corporate predictions and forecasts regarding environmental changes frequently turn out to be invalid. The purpose of the article is to develop a framework that integrates corporate strategy and complexity-based teleological approaches. The framework is accompanied by propositions that contribute to literature by showing what teleological approaches are consistent within different corporate strategies and environmental settings. The propositions represent ways of achieving a fit between the number of freedom degrees in corporate strategy formulation and the level of environmental uncertainty. The application of teleological approaches in the context of corporate strategy generates additional and valuable insights to both theory and practice. Copyright © 2013 Inderscience Enterprises Ltd.

  • 55.
    Petzer, Daniel J.
    et al.
    Department of Marketing Management, University of Johannesburg, Johannesburg, South Africa.
    De Meyer, Christine F.
    Department of Marketing Management, University of Johannesburg, Johannesburg, South Africa.
    Sværi, Sander
    Oslo School of Management, Oslo, Norway.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Service Receivers’ Negative Emotions in Airline and Hospital Service Settings2012Ingår i: Journal of Services Marketing, ISSN 0887-6045, E-ISSN 0887-6045, Vol. 26, nr 7, s. 484-496Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: The purpose of this paper is to examine service receivers' negative emotions in two different service settings, namely at an airport and in a hospital.

    Design/methodology/approach: A descriptive, convenience sampling survey method was used to collect data in South Africa consisting of a sample of 294 respondents at an airport and 288 respondents in a hospital. Data analysis included an exploratory factor analysis, and the results reported in this paper are based on the critical incident technique.

    Findings: The findings indicate both similarities and differences in service receivers' negative emotions between the two service settings. Furthermore, the results were found to be valid and reliable.

    Research limitations/implications: The results obtained pertaining to the negative emotions that service receivers experience in two service settings in South Africa may provide the foundation for further research and replication in other countries. Furthermore, the results can aid in refining and extending service providers' efforts of managing critical incidents in different service settings in airline and hospital service settings.

    Practical implications: Three main aspects of negative incidences in service encounters should be considered in strategies to manage critical incidents, namely those that are caused by: the service receiver; the service provider; or the service encounter context.

    Originality/value: This study complements and reinforces existing theory pertaining to the negative emotions service receivers' experience in negative service encounters. © Emerald Group Publishing Limited.

  • 56.
    Rindell, Anne
    et al.
    Marketing Department, Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland.
    Mysen, Tore
    Oslo School of Management, Oslo, Norway.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Billström, Anders
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    A Validation of Inputs and Outputs of Satisfaction in Business-to-Business Relationships through a Nordic Comparison2013Ingår i: International Journal of procurement management, ISSN 1753-8432, E-ISSN 1753-8440, Vol. 6, nr 4, s. 424-443Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The purpose of this study was to make an international comparison of business-to-business relationships in Finland, Norway, and Sweden. The focus is on testing: a) the validity and reliability of whether trust and commitment have a positive association with satisfaction; b) whether satisfaction has a positive association with the outputs of specific investments, opportunism, and formalisation. This international study consisted of 1,500 companies. The Finnish, Norwegian, and Swedish sampling frame each consisted of the 500 largest companies, based upon revenue, across multiple industries. The response rate was 38%. Based on the tested model, it was validated that: a) the most solid positive relation is between trust and satisfaction; b) the most solid negative relation is between satisfaction and opportunism. The study indicates that companies should focus on and strive toward solid satisfaction in business relationships to reduce the risk of business partners becoming opportunistic. The study validates previous research comparing cross-country inputs and outputs of satisfaction in business relationships. Copyright © 2013 Inderscience Enterprises Ltd.

  • 57.
    Rindell, Anne
    et al.
    Marketing Department, Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Mysen, Tore
    Oslo School of Management, Oslo, Norway.
    Billström, Anders
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Satisfaction as a Mediator between Quality Metrics in Manufacturer-Supplier Relationships2014Ingår i: International Journal of Business Excellence, ISSN 1756-0047, E-ISSN 1756-0055, Vol. 7, nr 1, s. 16-27Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The objective of the current study is to test the findings in previous research indicating satisfaction is a mediator between trust and commitment, and among the three important outcomes of coordination, cooperation and continuity expectancy. Researchers contacted a sample of the 1,000 largest companies in Finland and Sweden by telephone to identify key informants, and posted surveys to them. The empirical findings of the current study validate the conceptual model tested; commitment and trust relate positively to satisfaction, and satisfaction, in turn, relates positively to all three outcomes of coordination, cooperation and continuity. The validation of the measurement and structural properties of the tested conceptual model is of benefit to other researchers. The empirical findings indicate that to establish lasting relationships of cooperation, and coordination, companies need develop commitment and trust in ongoing relationships to enhance satisfaction. A contribution is the validation of empirical findings in previous research. Copyright © 2014 Inderscience Enterprises Ltd.

  • 58.
    Rindell, Anne
    et al.
    Department of Marketing, Hanken School of Economics, Helsinki, Finland.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
    Mysen, Tore
    Oslo School of Management, Oslo, Norway.
    Billström, Anders
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Wilén, Kristoffer
    Hanken School of Economics, Helsinki, Finland.
    Towards a conceptual foundation of 'Conscientious Corporate Brands'2011Ingår i: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 18, nr 9, s. 709-719Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This article develops a conceptual foundation for Conscientious Corporate Brands (CCBs) by exploring the role that (i) environmental and (ii) climate change issues, and that (iii) internal and (iv) external corporate codes of ethics play as dimensions of CCBs. The article's aim is to extend previous research in ethical branding by proposing an empirically grounded conceptual foundation of the conscientious dimension of a corporate brand. The empirical context is based on Nordic business-to-business relationships. © 2011 Macmillan Publishers Ltd.

  • 59.
    Singh, Jang B.
    et al.
    University of Windsor, Windsor, Canada.
    Wood, Greg
    Kristiania University College, Oslo, Norway.
    Callaghan, Michael
    Deakin University, Melbourne, Australia.
    Svensson, Göran
    Kristiania University College, Oslo, Norway.
    Andersson, Svante
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Operationalizing business ethics in organizations: The views of executives in Australia, Canada and Sweden2018Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 30, nr 4, s. 494-510Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: Codes of ethics have become the mainstay of the ethics programs of corporations. Many studies have explored their contents, but few have examined what makes them effective. This international study aims to identify the measures viewed as being important by top executives in determining the worth to their organizations of corporate codes of ethics. Design/methodology/approach: Data were collected by questionnaires sent to the top 500 companies ranked by revenue operating in the private sectors in Australia, Canada and Sweden. By analyzing the survey results from the top corporate executives in these countries, the research team was able to test for a number of determinants of effectiveness for codes of ethics. Findings: In a statistically significant model, it was found that four factors related to the internal management of the corporation are positively correlated to executives’ perceptions of the value of their corporate codes of ethics. Research limitations/implications: Future research may seek to address features of this study that limit its generalizability, as it was conducted on the largest of companies in each country and thus this sample may not reflect the way that business ethics are managed in smaller organizations in those countries. Originality/value: If executives see particular items as important to their business ethics success, one could postulate that this has arisen from a perception that implementing these measures has been effective for their organizations. This provides guidance to other organizations on what items could enhance the effectiveness of their codes of ethics. © 2018, Emerald Publishing Limited.

  • 60.
    Singh, Jang Bahadur
    et al.
    Odette School of Business, University of Windsor, Windsor, Ont. N9B 3P4, Canada.
    Carasco, Emily F.
    Faculty of Law, University of Windsor, Windsor, Ont. N9B 3P4, Canada.
    Svensson, Göran
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Wood, Greg
    Bowater School of Mgmt./Marketing, Deakin University, Burwood, Vic., Australia.
    Callaghan, Michael
    Bowater School of Mgmt./Marketing, Deakin University, Burwood, Vic., Australia.
    A comparative study of the contents of corporate codes of ethics in Australia, Canada and Sweden2005Ingår i: Journal of world business (Print), ISSN 1090-9516, E-ISSN 1878-5573, Vol. 40, nr 1, s. 91-109Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper reports on and analyzes the contents of 197 corporate codes of ethics (78 Australian, 80 Canadian and 39 Swedish). Among other things, it was found that the contents of the Australian and Canadian codes were similar, reflecting the similar histories and cultures (as measured by Hofstede's dimensions) of these two countries. Further, the contents of the Swedish codes were found to be very different from the Australian and Canadian codes in some areas, reflecting the cultural differences between Sweden and the other two countries. (C) 2005 Elsevier Inc. All rights reserved.

  • 61.
    Singh, Jang
    et al.
    Odette School of Business, University of Windsor, Windsor, ON, Canada.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Wood, Greg
    School of Management and Marketing, Deakin University, Warrnambool, Vic., Australia.
    Callaghan, Michael
    School of Management and Marketing, Deakin University, Warrnambool, Vic., Australia.
    A longitudinal and cross-cultural study of the contents of codes of ethics of Australian, Canadian and Swedish corporations2011Ingår i: Business Ethics. A European Review, ISSN 0962-8770, E-ISSN 1467-8608, Vol. 20, nr 1, s. 103-119Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This study uses a specific method to analyze the contents of the codes of ethics of the largest corporations in Australia, Canada and Sweden and compares the findings of similar content analyses in 2002 and 2006. It tracks changes in code contents across the three nations over the 2002-2006 period. There were statistically significant changes in the codes of the three countries from 2002 to 2006: the Australian and Canadian codes becoming more prescriptive, intensifying the differences between these and the Swedish codes. The contents of these codes and the nature of the changes they have undergone over time are culturally driven: Australia's and Canada's reflecting their similar cultural profiles and Sweden's reflecting its differences from these countries on organizationally relevant cultural dimensions. The study reveals that corporate codes of ethics are living documents as reflected by the significant longitudinal changes in the frequencies of mention of several of the 60 items underpinning the content analysis of the codes of ethics. Consequently, and in light of their growing prevalence and importance as instruments of corporate governance, they should not be treated as static but as dynamic documents that are subject to various environmental factors. The clear implication of the findings of this study is that for corporate codes of ethics 'one size does not fit all' and that these instruments must be carefully monitored and revised to reflect changing conditions. © 2010 The Authors.

  • 62.
    Slåtten, Terje
    et al.
    Department of Tourism, Lillehammer University College, Lillehammer, Norway.
    Mehmetoglu, Mehmet
    Department of Tourism, Lillehammer University College, Lillehammer, Norway.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo school management, Oslo, Norway & Deakin University, Australia.
    Sværi, Sander
    Oslo School of Management, Oslo, Norway.
    Atmospheric experiences that emotionally touch customers: A case study from a winter park2009Ingår i: Managing Service Quality, ISSN 0960-4529, E-ISSN 1758-8030, Vol. 19, nr 6, s. 721-746Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose

    – This study aims to focus on what types of atmospheric experiences emotionally touch visitors at a winter park. The objective is to describe and explain the relationship between: three atmospheric constructs (ambience, interaction, and design); the construct of joy; and the construct of customer loyalty.

    Design/methodology/approach

    – The research data are based on a study of customers visiting a Norwegian winter park, in which 162 visitors participated in the survey. Confirmatory factor analysis and structural equation modeling were used to test the measurements and structural properties between atmospheric experiences, joy, and loyalty to winter parks.

    Findings

    – The findings reveal that two out of the three constructs of atmospheric experiences are linked to customers' feelings of joy, namely, design and interaction. The atmospheric construct of design had the strongest impact on customers' emotions. Furthermore, the study finds that customers' feelings of joy are highly related to the construct of customer loyalty.

    Research limitations/implications

    – The study limits its focus to one type of hedonic service, namely customers visiting a winter park. Although the results from the study offer implications for other winter parks, there is a need for further research in other hedonic services to verify their validity, reliability, and generality.

    Practical implications

    – The study emphasizes how important it is that managers of hedonic services consider the significance of the atmospheric construct of design in such a way that it contributes positively to customers' experiences of the service setting. In particular, managers should focus on design in relation to customers' experiences in order to evoke feelings of joy.

    Originality/value

    – The study establishes the need to manage customers' atmospheric experiences in winter parks. It also links atmospheric constructs to customers' emotions. © Emerald Group Publishing Limited.

  • 63.
    Slåtten, Terje
    et al.
    Department of Tourism, Lillehammer University College, Lillehammer, Norway.
    Svensson, Göran
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
    Sværi, Sander
    Oslo School of Management, Oslo, Norway.
    Empowering Leadership and the Influence of a Humorous Work Climate on Service Employees’ Creativity and Innovative Behaviour in Frontline Service Jobs2011Ingår i: International Journal of Quality and Service Sciences, ISSN 1756-669X, E-ISSN 1756-6703, Vol. 3, nr 3, s. 267-284Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose – The purpose of this paper is to describe and explain the relationships between empowering leadership and a humorous work climate; and service employees' creativity and innovative behaviour in frontline service jobs.

    Design/methodology/approach – A model of causal relationships is presented, along with formulated hypotheses. The data were collected with a survey answered by frontline service employees in hotels.

    Findings – The findings indicate a strong relationship between frontline cognitive creativity production of novel ideas and the behavioural implementation of these ideas into their respective work role. Moreover, the empirical findings indicate that both empowering leadership and a humorous work climate are able to trigger frontline service employees' creativity. In addition service employees' creativity appears to be a mediating variable in the relationship between empowering leadership, a humorous work climate, and the service employees' innovative behaviour.

    Research limitations/implications – This study limits its focus on two factors: the stimulation of service employees' creativity and innovative behaviour in frontline service jobs, both of which offer opportunities for further research.

    Practical implications – This study has indicated that both leadership practice and work climate play important roles in explaining service employees' creativity and innovative behaviour. In particular, managers should be aware of their empowering practices, as well focusing on the degree of a humorous work climate. An important practical managerial implication from the findings is to take humour into account and consequently to develop and implement strategies followed by necessary actions to manage humour in an appropriate manner in service organizations.

    Originality/value – The reported study contributes to enhancing the knowledge of the roles of empowering leadership and a humorous work climate for service employees' creativity and innovative behaviour in frontline service jobs.

  • 64.
    Slåtten, Terje
    et al.
    Lillehammer University College, Lillehammer, Norway.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Sværi, Sander
    Oslo School of Management, Oslo, Norway.
    Service Quality and Turnover Intentions as Perceived by Employees: Antecedents and Consequences2011Ingår i: Personnel review, ISSN 0048-3486, E-ISSN 1758-6933, Vol. 40, nr 2, s. 205-221Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: The objective of this paper is to test a selection of hypothesized relationships between: employees' perceived service quality; employees' turnover intentions; role clarity; and empowerment and coaching.

    Design/methodology/approach: Drawing from theory, this paper develops a set of hypothesized relationships. The data collection is based on a survey with a sample of 1,076 frontline employees in service organizations.

    Findings: There are indications that employees' perceived service quality has a direct negative effect on employees' turnover intentions. The effect of empowerment, coaching, and role clarity on turnover intention appears to be mediated through employees' perceived service quality.

    Research limitations/implications: This study is limited to a selection of variables related to employees' turnover intentions. Future research may focus on testing other variables that may be related to employees' turnover intentions.

    Practical implications: This study stresses the importance for managers in service organizations to measure employees' perceived service quality. The results show that there are both direct and indirect relationships to employees' turnover intentions. The conclusion is that employees' perceived service quality is an important consideration with respect to employee-turnover management.

    Originality/value: This study has developed and tested a set of hypothesized relationships in the field of service management. © Emerald Group Publishing Limited.

  • 65.
    Sosa, Juan C.
    et al.
    Turabo University, Puerto Rico.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Mysen, Tore
    Oslo School of Management, Oslo, Norway.
    A Construct of META-RELQUAL in Puerto Rican Business Relationships2011Ingår i: ESIC Market, ISSN 0212-1867, E-ISSN 1989-3574, Vol. 140, s. 27-55Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The objective of this study is to examine a construct of META-RELQUAL in Puerto Rican business relationships. The study consists of a sampling frame of the 500 largest companies in Puerto Rico based upon revenue across multiple industries. The response rate was 11%.

    The analysis yield support to the argument that continuity, trust, coordi- nation, opportunism, commitment, formalization, specific assets, depend- ence, satisfaction and cooperation are separate constructs that play an important role in creating relationship quality in Puerto Rican business relationships.

    The construct of META-RELQUAL examined appears to be accurate for those Puerto Rican business relationships studied, but only further exami- nation and comparisons will verify its universal application if it is to be seen as a valid and reliable measurement for other countries and their com- panies’ business relationships too. Suggestions for further research are pro- vided.

    This study is of managerial interest to executives since it provides a frame- work of constructs to be considered in corporate efforts in maintaining sat- isfactory levels of relationship quality in Puerto Rican business relationships. It may also be applicable in other business relationships and countries.

    This study of the construct of META-RELQUAL makes a contribution to theory since it outlines a higher order-construct and measurement instru- ment for the benefit of other researchers and practitioners in the field. It appears to be the first of its kind in the region of Puerto Rico examining the construct of META-RELQUAL.

  • 66.
    Sosa Varel, Juan Carlos
    et al.
    Universidad del Turabo, Gurabo, Puerto Rico.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Mysen, Tore
    Oslo School of Management, Oslo, Norway.
    La calidad de la relación en la cadena de suministros2011Ingår i: INCAE Business Review, ISSN 1010-111X, Vol. 2, nr 2, s. 2-9Artikel i tidskrift (Refereegranskat)
    Abstract [es]

    Este artículo se enfoca en el desarrollo de un modelo de Calidad en la Relación entre las Empresas (RELQUAL) desde la perspectiva de las relaciones comerciales entre las empresas y sus proveedores. El objetivo principal es desarrollar un marco conceptual que pueda establecer qué variables inciden en la calidad de la relación entre empresa y proveedor, de forma tal que se obtenga una mayor eficiencia en la cadena de suministros.

  • 67.
    Sosa Varela, Juan Carlos
    et al.
    School of Business and Entrepreneurship, Turabo University, Gurabo, Puerto Rico.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
    Mysen, Tore
    Oslo School of Management, Oslo, Norway & Deakin University, Australia.
    Constituents of Buyers’ Satisfaction in Puerto Rican Business Relationships2012Ingår i: International Journal of Electronic Customer Relationship Management, ISSN 1750-0664, E-ISSN 1750-0672, Vol. 6, nr 2, s. 193-215Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The objective of this study is to examine how relational, transactional and resource-dependence relationship dimensions influence buyers' non-economic satisfaction in Puerto Rican buyer-supplier relationships. The initial sampling frame comprises the 500 largest companies in Puerto Rico based upon revenue across multiple industries. Key informants on the buyer side were interviewed, using a mailed questionnaire. The response rate was 11%. A three step regression approach was conducted to analyse the results. The results indicate a high explanatory power of the tested dimensions affecting buyers' satisfaction. The analysis yields support to the argument that trust, cooperation, continuity and formalisation relate positively, and opportunism negatively, to buyers' non-economic satisfaction in Puerto Rican business relationships. This study of the constituents of buyers' satisfaction makes a contribution to theory since it proposes important relationship dimensions and measurement instrument for the benefit of other researchers and practitioners in the field. Copyright © 2012 Inderscience Enterprises Ltd.

  • 68.
    Svari, Sander
    et al.
    Oslo School of Management, Oslo, Norway.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Slåtten, Terje
    Lillehammer University College, Lillehammer, Norway.
    Edvarsdsson, Bo
    CTF-Service Research Centre, Karlstad University, Karlstad, Sweden .
    A DIP-Construct of Perceived Justice in Negative Service Encounters and Complaint Handling in the Norwegian Tourism Industry2010Ingår i: Managing Service Quality, ISSN 0960-4529, E-ISSN 1758-8030, Vol. 20, nr 1, s. 26-45Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: The purpose of this paper is to describe and test a construct of perceived justice and its DIP-dimensions (i.e. distributive, interactional, and procedural) in the context of both the consumers' initial negative service experiences' and the following processes of complaint handling. The objective is also to investigate similarities and differences of perceived justice in negative service experiences and complaint handling, and the validity of the constructs over time.

    Design/methodology/approach: A triangular approach is used, based upon interviews and a survey in the Norwegian tourism industry. This paper reports on the results from a survey consisting of 3,104 customers. Comparative and confirmatory testing of perceived justice during the initial service encounter and subsequent complaint-handling process has been performed.

    Findings: The DIP-dimensions of the construct of perceived justice in the service encounters tested have indicated a satisfactory fit, validity, and reliability.

    Research limitations/implications: The empirical findings provide a seed for future research to refine and extend corporate endeavors in managing critical incidents of both service encounters and service recovery.

    Practical implications: Strategies to manage the perceived justice in negative service encounters and complaint handling should aim at managing the DIP-dimensions of negative incidents in service encounters.

    Originality/value: The DIP-construct brings together, complements and fortifies existing theory and previous research in the context of justice in service encounters and complaint handling. Addressing both pre- and post-complaint processes provides a complementary contribution to the field in focus. © Emerald Group Publishing Limited.

  • 69.
    Svensson, Göran
    Växjö University, School of Management and Economics, Gäteborg University, School of Economics and Commercial Law, Sweden.
    A Conceptual Framework for the Analysis of Vulnerability in Supply Chains2000Ingår i: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 30, nr 9, s. 731-750Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    A conceptual framework for the analysis of vulnerability in supply chains is developed. The conceptual framework is limited to the inbound logistic flow of manufacturers. The study has been performed as a two-step process. Step one explores the concept of vulnerability from the point of view of an inductive approach. The conceptual framework is generated and based on the empirical findings from a case study of a Swedish car manufacturer in the automotive industry. Step two is deductive in terms of testing in other industries the generated conceptual framework that originates from step one. The conceptual framework consists of two dimensions, namely categories of disturbance and sources of disturbance. Principally, categories of disturbance are divided into quantitative and qualitative disturbances. Sources of disturbance are divided into atomistic (direct) and holistic (indirect) disturbances. In addition, the specific criteria of an inbound logistic flow indicate how vulnerability in supply chains is proposed to be analysed according to the developed conceptual framework of vulnerability. © MCB University Press.

  • 70.
    Svensson, Göran
    Växjö University, Växjö, Sweden.
    A Conceptual Framework of Vulnerability in Firm’s Inbound and Outbound Logistics Flows2002Ingår i: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 32, nr 2, s. 110-134Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The reason for this research originates from the time- and functional dependencies between firms' activities and resources in supply chains. These dependencies cause vulnerability. The principal objective of this research is to conceptualize the construct of vulnerability in firms' inbound and outbound logistics flows. The vulnerability construct of this research consists of two components: disturbance and the negative consequence of disturbance. This research is based upon a two-phase process utilizing sequential triangulation. It is proposed that the vulnerability in the inbound logistics flows from sub-contractors, and the vulnerability in the outbound logistics flows to customers, may be measured and evaluated by four principal dimensions, namely: service level, deviation, consequence and trend. In addition, a model of inbound and outbound vulnerability scenarios in supply chains is introduced for teaching and training purposes, as well as to position and compare the outcome of replication studies of vulnerability in firms' inbound and outbound logistics flows. © MCB UP Limited.

  • 71.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    A Counter-Intuitive View of the Deductive Research Process – Clockwise versus Anti-Clockwise Approaches2009Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 21, nr 2, s. 191-196Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose – The objective of this paper is to describe a counter-intuitive view of the deductive research process.

    Design/methodology/approach – The paper should be seen as addressing a debatable subject where there is no “right” or “wrong”, but one which hopefully will stimulate and/or provoke a certain degree of afterthought and reflection. An applied approach to the research process is presented and discussed.

    Findings – The paper contends that the counter-intuitive approach illustrated may uncover pitfalls and flaws in research endeavours at an early stage of an intended research process.

    Research limitations/implications – It is important that the four elements of idea, support, implications, and contribution are thought through properly in detail before too much investment in time and resources, as well as intellectual effort, has been made, in order to avoid frustration and discontent among involved stakeholders.

    Practical implications – The paper contends that it is essential to dedicate and pay attention to the intended research process as a whole before actually going through with it.

    Originality/value – It is hoped that the presented counter-intuitive view of the deductive research process will assist scholars (e.g. junior faculty and doctoral students) in their efforts to perform research endeavours.

  • 72.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    A customized construct of sequential service quality in service encounter chains: time, context, and performance threshold2004Ingår i: Managing Service Quality, ISSN 0960-4529, E-ISSN 1758-8030, Vol. 14, nr 6, s. 468-475Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Studies of the construct of service quality have traditionally been undertaken from the perspective of the service receiver. More recently, research has focused on both the service provider's perspective and the service receiver's perspective. In addition, there have also been some triadic network approaches to the study of service quality. However, there has been very little research into sequential service quality in service-encounter chains (that is, consecutive service performances in a series of service encounters). The incorporation of connected service encounters in services management can improve understanding of sequential service quality in service-encounter chains. This paper provides a customized construct of sequential service quality and highlights the importance of time, context, and performance threshold in service-encounter chains. Furthermore, the paper presents a generic five-phase performance process, and a customized six-dimensional construct of sequential service quality.

  • 73.
    Svensson, Göran
    Växjö University, Växjö, Sweden & Göteborg University, Göteborg, Sweden.
    A firm’s driving force to implement and incorporate a business philosophy into its current business activities: the case of ECR2002Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 14, nr 1, s. 20-29Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Focuses on a business philosophy, usually labelled efficient consumer response (ECR), applied in the retail industry. Its application in a firm’s current business activities may lead to the achievement of substantial business potentials but there can be problems in its implementation. Explores and describes the perceived potentials and obstacles in the implementation of ECR in the Swedish retail industry and introduces a model of a firm’s driving force to implement and incorporate ECR in its current business activities. A firm’s driving force may be in part analysed, if ECR’s achievable and non‐achievable potentials, as well as ECR’s probable and non‐probable obstacles, are simultaneously taken into consideration. Furthermore, a model is introduced in order to analyse the driving force of a business philosophy in a specific firm. The models may be applicable also in the context of classifying, measuring, and evaluating a firm’s driving force to implement and incorporate any other business philosophy.

  • 74.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    A formula of consensus in theoretical descriptions of the reality spectrum: The unification of conceptual “halves”2007Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 19, nr 3, s. 248-256Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose

    – The topic of this paper strikes the golden mean rather than the extreme ones. The purpose is to describe frameworks and processes that strive to balance and unite conceptual opposites (so‐called “halves”) of the reality spectrum in different areas of literature.

    Design/methodology/approach

    – Two related frames of reference in the area of inventory management are used to underpin and illustrate the frameworks and the processes to identify and manage conceptual halves in theoretical descriptions of the reality spectrum.

    Findings

    – The tendency to focus on just halves (or lesser pieces) of the reality spectrum in theoretical descriptions of intangibles derived from research efforts creates a kind of blinkers‐syndrome, which is not enough to achieve a thorough understanding of the reality spectrum at hand.

    Research limitations/implications

    – Current and forthcoming theoretical descriptions of intangibles would benefit from paying attention to the underlying message transmitted through the formula of consensus. It is important to remember that the formula of consensus is not only restricted to the counterparts, but also stresses the importance of the reality spectrum between conceptual halves in terms of the compatibility and the complement between the counterparts.

    Originality/value

    – There are numerous halves in theoretical descriptions of the reality spectrum that are related to one another in areas such as constructs, strategies, perspectives, approaches, methodologies and principles. A formula of consensus is therefore introduced which consists of three ingredients (i.e. counterview; compatibility; and complement). It contributes to bridging the dissension of conceptual halves over time and across contexts in theoretical descriptions of the reality spectrum. © Emerald Group Publishing Limited.

  • 75. Svensson, Göran
    A Framework of Ethical Approaches in SCM2007Konferensbidrag (Refereegranskat)
  • 76.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    A generic conceptual framework of interactive service quality2003Ingår i: Managing Service Quality, ISSN 0960-4529, E-ISSN 1758-8030, Vol. 13, nr 4, s. 267-275Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Generally, the article provides a fundament beyond the state-of-the-art construct of service quality. In particular, the content is dedicated to the construct of interactive service quality in service encounters. Interactive service quality in a service encounter requires the simultaneous consideration of the service provider's and service receiver's perspectives. Furthermore, it also demands the consideration of both the service provider's and the service receiver's expectations and perceptions in a service encounter. The theoretical contribution is a generic conceptual framework of interactive service quality in service encounters consisting of the service continuum, the service cycle, and an interactivity model. The managerial contribution is a model of the invisibility dilemma of a service offer, the features of interactive service quality and an application model of interactive service quality in service encounters. Suggestions for further research are also proposed.

  • 77.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    A quest for a common terminology: the concept of born glocals2006Ingår i: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 44, nr 9, s. 1311-1317Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose

    – The objective of this paper is to conceptualize and define a concept (i.e. born glocals) that may contribute to unite the terminology into one common concept.

    Design/methodology/approach

    – A literature review is provided. A concept is conceptualized.

    Findings

    – The current terminology should be derived from and underpinned by conceptual and definitional attributes beyond what currently appear to be buzzwords.

    Research limitations/implications

    – The concept of born glocals coined by the author should be seen as a compromise to unite the disparate terminology used to label the phenomenon in focus.

    Originality/value

    – The field of research, its researchers and others (i.e. scholars and practitioners) interested in the phenomenon at hand would benefit from having access to a common terminology.

  • 78.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden & School of Economics and Commercial Law, Göteborg University, Sweden.
    A triadic network approach to service quality2002Ingår i: Journal of Services Marketing, ISSN 0887-6045, E-ISSN 0887-6045, Vol. 16, nr 2, s. 158-179Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The unidirectional measurement and evaluation of the service quality in a specific service encounter is not enough to understand the existing service quality between two actors in a dyadic service encounter. Furthermore, a bi‐directional approach may not always be sufficient to understand the service quality in a specific service encounter. The incorporation of a third actor may improve the understanding of service quality in dyadic service encounters. Therefore, a method is applied to analyze the dynamics of service quality in triadic business networks.

  • 79.
    Svensson, Göran
    School of Management and Economics,Växjö university,Växjö,Sweden.
    A Typology of Vulnerability Scenarios towards Suppliers and Customers in Supply Chains based upon Perceived Time and Relationship Dependence2002Ingår i: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 32, nr 3, s. 168-187Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The topic of this research focuses on companies' perceived time and relationship dependencies in supply chains. The empirical findings are based upon a mail survey in the Swedish automotive industry. The principal contribution is a typology of vulnerability scenarios in supply chains based upon perceived time and relationship dependencies towards both suppliers and customers. A methodological contribution of this study is its simultaneous consideration of companies' inbound and outbound supply chains. © MCB UP Limited.

  • 80.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Anti-climate change management (ACCM): “Business-as-usual” or “Out-of-the-box”?2008Ingår i: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 46, nr 1, s. 92-105Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose – The purpose of this paper is to describe an initial seed of anti-climate change management (ACCM) in business practices and theory generation. Design/methodology/approach – An approach of ACCM is coined and a framework is outlined. Findings – Two interconnected levels of ACCM may be distinguished. Research limitations/implications – A recent UN-report indicates the timing is ripe to link the global and business levels together on the agendas of practitioners and scholars. Practical implications – ACCM suggests a major twist in business practices and theory generation from being only business-oriented, and in part environment-oriented, to being planet-oriented as well. Originality/value – ACCM assists in repositioning and expanding the boundaries of current chain management approaches considered in business practices and theory generation. It also contributes to linking business and non-business research disciplines together. Furthermore, it stresses the requirement of “bottom-up” and “top-down” approaches so as to highlight the connection between local practices and global sustainability.

  • 81.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Aspects of sustainable supply chain management (SSCM): conceptual framework and empirical example2007Ingår i: Supply chain management, ISSN 1359-8546, E-ISSN 1758-6852, Vol. 12, nr 4, s. 262-266Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose

    – The objective of this paper is to describe and illustrate aspects of sustainable supply chain management (SSCM).

    Design/methodology/approach

    – The terms of first‐, second‐ and n‐order supply chains are introduced. A first‐order supply chain denotes that a substantial part of it is based on the use of non‐renewable and non‐recycled resources, while the following n‐order ones (e.g. second‐order) are based on a larger share of renewable and/or recycled resources. The conceptual discussion goes across industries, but the empirical example is limited to the clothing industry.

    Findings

    – One aspect addressed is that first‐order supply chains of brand new clothing go beyond the traditional point of consumption. Another aspect raised is that second‐ and n‐order supply chains should be considered in business practices from the point of origin in the first‐order supply chains in order to enhance corporate efforts of SSCM.

    Research limitations/implications

    – The dilemma with most of the current research and literature in the field of SCM is that they overlook the connection between first‐, second‐ and n‐order supply chains. The author argues that it is not enough to simply match the supply and demand between the points of consumption and origin in first‐order supply chains in efforts of SSCM, but that an explicit extension of the boundaries towards second‐ and n‐order supply chains will be necessary in the future.

    Practical implications

    – The scarce non‐renewable resources that businesses are confronted with nowadays, and the increasing scarcity of these resources in the future, will strengthen the need to search for renewable and recycled resources from other first‐, second‐ and n‐order supply chains in order to address genuine aspects of SSCM.

    Originality/value

    – The author contends that the aspects of SSCM described and illustrated in this paper make a contribution to theory, and assist in expanding the boundaries of theory in SCM. The author also launches a quest for further conceptual descriptions and empirical illustrations to develop theoretical frameworks of SSCM.

    © Emerald Group Publishing Limited.

  • 82.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden.
    Beyond Global Marketing and the Globalization of Marketing Activities2002Ingår i: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 40, nr 6, s. 574-583Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The topic of this article is the term “global marketing” and the phenomenon of the “globalization” of marketing activities. Global marketing is a theoretical concept that in a managerial context is hardly applicable. Global marketing and the globalization of marketing activities have become a cliché among marketing scholars and marketing practitioners. Also introduced and discussed is the concept “glocal marketing” to fill the gap or vacuum between the theoretical concept of global marketing and the empirical phenomenon of the globalization of marketing activities applied both by marketing scholars and by marketing practitioners.

  • 83. Svensson, Göran
    Beyond SCM – Anti-Climate Change Management2007Konferensbidrag (Refereegranskat)
  • 84.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden.
    Consumer Driven and Bi-directional Value Chain Diffusion Models2003Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 15, nr 6, s. 390-400Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This article provides a non‐mainstream discussion on the value chain concept, which challenges generally believed positions in the area of supply chain management. The author argues that the ultimate consumer is the trigger in the supply chain. The article discusses the concept of value and the value chain, and proposes a modified meaning and interpretation of the value chain model from the point of view of a holistic supply chain context. The author proposes a modified consumer driven value chain diffusion model and an extended bi‐directional value chain diffusion model. © Emerald Group Publishing Limited.

  • 85.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden.
    Dyadic Vulnerability in Companies’ Inbound and Outbound Logistics Flows2002Ingår i: International Journal of Logistics, ISSN 1367-5567, E-ISSN 1469-848X, Vol. 5, nr 1, s. 13-43Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This study is based upon the time- and functional dependencies between companies' activities in supply chains. These dependencies cause vulnerability. The vulnerability construct of this research consists of two components: disturbance and the negative consequence of disturbance. The principal objective of this research is to describe and compare the perceived dyadic vulnerability in a number of companies' inbound and outbound logistics flows. This research is based upon a two-phase process utilising sequential triangulation. The outcome is generated and based upon the empirical findings from a case study of a Swedish car manufacturer and a mail survey in the Swedish vehicle industry. The empirical findings indicate that the perceived dyadic vulnerability is significantly different and higher in the studied companies' inbound logistics flows than in the outbound logistics flows. Furthermore, there is a significant association between the dyadic vulnerability in the companies' inbound and outbound logistics flows. A model of inbound and outbound dyadic vulnerability-scenarios in supply chains is introduced for teaching and training purposes, as well as to position and compare the outcome of replication studies of dyadic vulnerability in companies' inbound and outbound logistics flows.

  • 86.
    Svensson, Göran
    Växjö University School of Management and Economics & Göteborg University School of Economics and Commercial Law, Sweden.
    Efficient Consumer Response – its Origin and Evolution in the History of Marketing2002Ingår i: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 40, nr 5, s. 508-519Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The article provides a non‐mainstream discussion the origin and evolution of efficient consumer response (ECR) in marketing literature. It challenges generally believed positions in the area of the concept. In addition, the novelty value of ECR is questioned. The author argues that ECR has parts of its origin and evolution in the managerial school of marketing and in the three classical schools of marketing, namely the functional school, the commodity school, and the institutional school.

  • 87.
    Svensson, Göran
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Ethnocentricity in top marketing journals2005Ingår i: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049, Vol. 23, nr 5, s. 422-434Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose

    To draw up a demographic profile of editors, editorial boards and contributors, in the specific case of one top-ranked marketing journal, and to discuss the implications.

    Design/methodology/approach

    From a list of top-ranked titles, compiled from various sources, one was chosen as a case study. Demographic data relating to contributors and editors were collected by inspection, for a five-year period. The anonymity of the journal was preserved.

    Findings

    North American affiliations dominated among authors, editors and editorial boards. Successive editors have had an American affiliation for many years. This strongly skewed demographic profile raises a number of doubts and questions. The author suggests that one important effect is a kind of academic myopia, caused by demographic uniformity and paradigmatic inertia. He contends that this phenomenon threatens to weaken the scientific reputation of the marketing discipline and its research community.

    Research limitations/implications

    The study is restricted to a single top-ranked journal, which is anonymous because the aim is not to focus attention, negative or positive, on a single case, but rather to stimulate debate.

    Practical implications

    Tentative recommendations are offered to the publishers and editors of marketing journals for reduction of the specific and general damaging effects of demographically induced academic myopia.

    Originality/value

    This study sows the seed and provides the trigger for further research and discussion of a phenomenon with important practical implications for the academic marketing community.

  • 88.
    Svensson, Göran
    Växjö University, Växjö, Sweden & Göteborg University, Göteborg, Sweden.
    Extending trust and mutual trust in business relationships towards a synchronised trust chain in marketing channels2001Ingår i: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 39, nr 6, s. 431-440Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Although trust is discussed widely in the literature, there are still discrepancies in the existing conceptualisations of the trust concept. These are usually either unidirectional or bi‐directional, and a limited or narrow approach is usually applied or taken into consideration. There is an apparent lack of mutual and simultaneous considerations beyond the dyadic business relationship. It is argued that an approach beyond dyadic business relationships is necessary to truly understand the trust between two actors in a marketing channel. In the first place, the trust in other upstream and downstream dyadic business relationships affects the trust in the dyad at focus. At the same time, the dyadic business relationship at focus is affected by upstream and downstream trust in other dyadic business relationships. Therefore, a generic model of the synchronised trust chain concept is introduced, as well as managerial implications and research proposals in the area.

  • 89.
    Svensson, Göran
    School of Management and Economics, Växjö University, Sweden.
    Firms´ Preventive Activities and the Occurrence of Disturbances in the Inbound and Outbound Logistics Flows2001Ingår i: International Journal of Logistics, ISSN 1367-5567, E-ISSN 1469-848X, Vol. 4, nr 2, s. 207-236Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This article presents a study of the differences between firms' inbound and outbound preventive activities in logistics flows: in addition, a study of the association between the firms' inbound and outbound preventive activities and the occurrence of disturbances is analysed. Initially, the research is based upon an inductive approach. Thereafter a deductive approach is performed in order to verify or reject the empirical findings of the inductive approach. The research is thus based upon a two-phase process utilising methodological triangulation. Phase one applies qualitative methods that explore the overall environment of preventive activities in supply chains of the automotive industry. The outcome is generated and based upon the empirical findings from a case study of a Swedish car manufacturer. Phase two applies quantitative methods to test the generated empirical findings that originate from phase one, but now in a wider context. It is in part concluded that the preventive activities in the inbound logistics flows from subcontractors, and the preventive activities in the outbound logistics flows to customers, differ from each other. There is also an association between the preventive activities in the inbound logistics flows from subcontractors and the preventive activities in the outbound logistics flows to customers. Furthermore, a model and a conceptual framework of prevention scenarios are introduced in order to describe and classify the firms' inbound and outbound preventive activities in logistics flows. Finally, it will be shown that the results indicate that there is in part an association between the preventive activities and the occurrence of quantitative and qualitative disturbances in the firms' inbound and outbound logistics flows.

  • 90.
    Svensson, Göran
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Forskningsprocess och artikelstruktur i internationell publicering?2010Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
  • 91.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden & School of Economics and Commercial Law, Göteborg University, Göteborg, Sweden.
    “Glocalization” of business activities: a “glocal strategy” approach2001Ingår i: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 39, nr 1, s. 6-18Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The topic of this article provides a discussion on the importance of well‐defined concepts and approaches used by scholars and by practitioners in various contexts. It is troublesome when the use of a concept or an approach is ambiguous and confusing. The discussion focuses on, and is exemplified through, the globalization of business activities and the term “global strategy”. The widespread use of popular jargon cannot cover the fact that a genuine or true global strategy approach appears to be a managerial utopia. The terms “glocal strategy” and the “glocalization” of business activities are introduced to enhance the accuracy of the present usage by scholars and by practitioners of the term global strategy and the phenomenon often described as the globalization of business activities.

  • 92.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Holistic and cross-disciplinary deficiencies in the theory generation of supply chain management2003Ingår i: Supply chain management, ISSN 1359-8546, E-ISSN 1758-6852, Vol. 8, nr 4, s. 303-316Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Generic deficiencies are identified in the theory generation of supply chain management (SCM). There is a crucial and challenging necessity to revise and extend the current theory generation of SCM. There is a need to move from atomistic theory generation towards holistic and cross-disciplinary theory generation beyond the traditional boundaries of SCM. The holistic theory generation of SCM should consider the dynamics between the point-of-origin and the point-of-final-consumption in marketing channels. Furthermore, adequate cross-disciplinary concepts and frameworks beyond the current theory generation of SCM should be considered, which so far mainly come from economics, engineering, operation management, production management, and logistics. The incorporation of generic marketing concepts and frameworks in the theory generation of SCM contribute to enhance the holistic and cross-disciplinary theory generation of SCM beyond atomistic considerations, thus eliminating some of the deficiencies of the current theory generation of SCM.

  • 93.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Interactive service quality in service encounters: empirical illustration and models2004Ingår i: Managing Service Quality, ISSN 0960-4529, E-ISSN 1758-8030, Vol. 14, nr 4, s. 278-287Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Although the performance of services is done at an operative level, service is an important issue for the strategic, tactical, and operative business activities of companies. This paper examines the construct of interactive service quality in service encounters. This is a complex approach that goes beyond the current exploration of the service-quality construct. Interactive service quality requires the simultaneous consideration of the service provider's perspective and the service receiver's perspective. The study was conducted in the Swedish automotive industry and focused on the issues of interactive service quality between a vehicle manufacturer and a selection of its most important suppliers. The major contributions of the research provide an on-the-spot account of interactive service quality. The paper provides theoretical and managerial implications of the construct of interactive service quality in service encounters.

  • 94.
    Svensson, Göran
    Växjö University, Växjö, Sweden.
    Interactive Vulnerability in Buyer-Seller Relationships: A Dyadic Approach2004Ingår i: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 34, nr 8, s. 662-682Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The topic is the construct of interactive vulnerability in buyer-seller relationships based upon mutual time- and relationship-dependencies. The research is based upon a selection of focal dyads between a vehicle manufacturer and its most important suppliers. The principal contribution is a framework of operationalization and analysis of the construct of interactive vulnerability and an empirical illustration of interactive vulnerability in the automotive industry. A methodological contribution of the study is its dyadic approach of vulnerability in buyer-seller relationships. Theoretical and managerial implications, as well as suggestions for further research, are provided. © Emerald Group Publishing Limited.

  • 95.
    Svensson, Göran
    Växjö University School of Management and Economics, Växjö, Sweden & Göteborg University, Göteborg, Sweden.
    Just-In-Time: the Reincarnation of Past Theory and Practice2001Ingår i: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 39, nr 10, s. 866-879Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Many widespread managerial concepts are expressed as abbreviations of two or three letters. In addition, they have often been introduced and treated as new‐to‐the‐world by both scholars and practitioners. For example, just‐In‐time (JIT) is a managerial concept that has been heavily promoted in the world‐wide automotive industry. Its underlying principles have been implemented by most car manufacturers or car assemblers for many decades. JIT, as a phenomenon, has been named differently at different times during the last century. Therefore, the newness of JIT and its underlying principles is questioned in the article. The article describes parts of the historic evolution of JIT during the twentieth century in literature. It is concluded that JIT is just a reincarnation of past theory and practice.

  • 96.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden.
    Key areas, causes and contingency planning of corporate vulnerability in supply chains: A qualitative approach2004Ingår i: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 34, nr 9, s. 728-748Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The article examines companies' perception of corporate vulnerability in supply chains. The areas, the causes and the contingency planning of corporate vulnerability in upstream and downstream supply chains are examined. The study is based on qualitative data, and it differs from other studies on the vulnerability construct in supply chains in that most have been quantitative. An insight of the research is that sub-contractors in the automotive industry tend to be limited to myopic and vertical views of the key areas, and to the causes and contingency planning of corporate vulnerability in the upstream and downstream supply chains. © Emerald Group Publishing Limited.

  • 97.
    Svensson, Göran
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Komplexitetsteori i strategiforskning?2010Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
  • 98.
    Svensson, Göran
    School of Economics and Commercial Law, Göteborg University, Göteborg, Sweden.
    Le JAT – Une nouvelle réinvention de la roue!2001Ingår i: Revue Francaise de Gestion Industrielle, ISSN 0242-9780, Vol. 20, nr 4, s. 5-14Artikel i tidskrift (Refereegranskat)
  • 99.
    Svensson, Göran
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Leadership performance in TQM: a contingency approach2005Ingår i: TQM Magazine, ISSN 0954-478X, E-ISSN 1758-6887, Vol. 17, nr 6, s. 527-536Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose

    The objective is to describe and conceptualize leadership performance in total quality management (TQM).

    Design/methodology/approach

    A contingency approach to leadership performance in TQM is undertaken.

    Findings

    Contingency models of leadership performance in TQM are introduced. Principal parameters in these models are timely contextual accuracies - as well as they contain foresight versus improvidence accuracies - of TQM. A contingency process of leadership performance accuracy in TQM is also introduced. The accuracy parameters are linked by a process accuracy zone. It serves as a descriptive tool of leadership performance. Finally, a typology of leadership performances in TQM is conceptualised.

    Research limitations/implications

    Generally, this paper is restricted to the core values of TQM, in which a set of core values unites the descriptions of TQM. In particular, this paper is limited to the core value of leadership/management commitment. An important area of further research is to examine the actual accuracy of leadership performance across contexts and over time, as well as foresight versus improvidence accuracy in TQM.

    Practical implications

    The models, process and typology introduced may be applicable to examine and describe corporate leadership performance in TQM. They may also be used for teaching and training purposes, and in particular as an eye-opener to the leadership itself, as well as to the employees, the shareholders and other stakeholders (e.g. analysts) in the marketplace. Furthermore, they may be used to position an organisation's specific leadership performance and to compare it with the leadership performance of others (e.g. competitors, suppliers and customers).

    Originality/value

    The contributions of this paper are: two linked contingency models of leadership performance in TQM, a contingency process, and a typology, both of which are of interest to both practitioners and scholars.

  • 100.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Legal Requirements for Transparency in Appointments and Promotions in Swedish Higher Education Institutions2007Ingår i: International Journal of Public Sector Management, ISSN 0951-3558, E-ISSN 1758-6666, Vol. 20, nr 2, s. 118-133Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose - The purpose of this research is to describe and assess the legal requirements for transparency in appointments and promotions in the higher-education institutions of Sweden. Design/methodology/approach - The study uses both qualitative and quantitative approaches to explore legal documents, analyse data, and conduct interviews with leading executives in Swedish higher-education institutions and administrative bodies. Findings - Transparency is shown to exist at all stages of documentation and decision-making procedures. In particular, appeals to the Board of Appeal are rarely approved. Research limitations/implications - The findings might not be applicable to public sectors in other countries. There is potential for further research to explore transparency in similar procedures in other comparable countries. Practical implications - Quality assurance and quality control with respect to appointments and promotions in higher-education institutions might be enhanced by legal requirements for transparency of documentation and decision-making procedures. Originality/value - The study provides original research into the administration of part of the Swedish public service and suggests that this might be seen as a potential benchmark for quality assurance and quality control with respect to public access to documentation and decision-making procedures.

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